PestWorld - July/August 2018 - 19

KEY TAKEAWAYS

There's different
types of technology-
some have to do with
how businesses are
operated, and some
have to do with how
customers behave. I
feel like it's important
to understand the
differences there."
-DAUPHIN EWART, THE BUG MASTER

BUSINESS
says. "At some point, the phone book died. So
today in 2018, if you're spending thousands of
dollars advertising in phone books, you're not
getting any customers and you're spending
way too much."
He says it's essential for pest management
companies to consider technology in the context of how they work and what their customers expect. "It's a critical thing to understand
because it's about understanding your clients,"
he emphasizes. "I really think it comes down
to customer behavior."
As you shop around for tech tools and
cutting-edge gadgets, it's easy to get distracted by "shiny objects," Ewart says. "I have
fun with technology, so I like shiny objects,"

Here are top tech tools that could allow you to boost productivity:
■ #1: Apps, apps & more apps. An iPhone, Android or iPad allows
technicians to keep in touch with the main office, but also serves as a mobile
workstation.
■ #2: File sharing tools. Access to files over a great distance is one of the major
challenges that service businesses face, but file sharing technologies are good at
solving that challenge.
■ #3: Collaboration and communication platforms. It's crucial for pest management
professionals to stay in constant contact with their team members and a collaboration
tool can help.
■ #4: Innovative pest control software. Operational software to organize their
routes, improve workflow and manage the overall business is essential. The
most effective pest control software should eliminate unnecessary steps and
simplify workflow.
■ #5: Marketing magic. Not only does modern technology allow businesses to
streamline their processes and work more efficiently, in many cases, it also gives
companies the ability to reach a wider range of customers-namely via online
advertising and marketing tools.

he laughs. "But you have to ask, how does
technology add to your business? Why do you
want to use a specific tool? Does it help you
do something faster or better or is it a way to
address how clients are changing? The most
important part is determining what technology your clients use."
Keep reading to learn about a few top
tech tools that could allow you to boost productivity, connect with customers and build
your business.

1

APPS, APPS & MORE APPS
If your pest management company is like many
others, you probably provide each employee
with some type of smartphone or tablet. Not
only does an iPhone, Android or iPad allow
technicians to keep in touch with the main
office, but these devices also serve as a mobile
workstation-particularly when you load
them up with lots of useful apps.
"When a new employee shows up, we give
them a new iPhone with a bunch of apps on it
that we use," Ewart says. He believes this immediately gives new employees and customers
a sense of confidence. "It's a statement that
we're a modern company," he adds. "I think it's
engaging to people when they see we actually
have our own software system. Of course, it
also has to be technology that people know
and can use."

2

FILE SHARING TOOLS
One of the apps that should be included on
every pest control technician's smartphone is

a file sharing tool. While there are a number
of file sharing options available, Ewart says his
company uses Dropbox.
"Dropbox has a pretty fantastic scanning
application," he says. "We cover large geographic areas, so someone in the field can
create a paper document, scan it using their
phone and load it into a shared folder. Then,
the office immediately has access to it."
Access to files over a great distance is one of
the major challenges that service businesses
face, Ewart says. "File sharing technologies
are good at solving that challenge." Besides
Dropbox, some other file sharing options
include Box, Google Drive, iCloud and OneDrive.

3

COLLABORATION AND
COMMUNICATION PLATFORMS
It's crucial for pest management professionals
to stay in constant contact with their team
members. That's where a collaboration tool
can help.
"One tool we use pretty heavily is Slack,"
Ewart says. Slack is a business collaboration
application that offers team members a shared
workspace where conversations are easily
accessed and organized.
"We use it as a communication platform,"
Ewart explains. "It's everything from an instant
messenger to file sharing." He says they often
link their Slack channels with shared Google
Docs. "For instance, we could have a spreadsheet that has information one person is going
to update on Google Docs," he describes. "If
you pin that in a Slack channel, anyone else
PESTWORLD > JULY | AUGUST 2018

| 19



Table of Contents for the Digital Edition of PestWorld - July/August 2018

President’s Message
PLANNING FOR GROWTH
MARKETING FOR GROWTH
TECHNOLOGY TO GROW YOUR BUSINESS
Marketing Corner: 5 Ways to Keep Your Company Newsworthy
Membership Programs: NPMA Health Insurance
Ask the Expert
Standards: QualityPro Accreditation
Calendar of Events
Index of Advertisers
PestWorld - July/August 2018 - Intro
PestWorld - July/August 2018 - cover1
PestWorld - July/August 2018 - cover2
PestWorld - July/August 2018 - 3
PestWorld - July/August 2018 - 4
PestWorld - July/August 2018 - 5
PestWorld - July/August 2018 - 6
PestWorld - July/August 2018 - 7
PestWorld - July/August 2018 - 8
PestWorld - July/August 2018 - President’s Message
PestWorld - July/August 2018 - PLANNING FOR GROWTH
PestWorld - July/August 2018 - 11
PestWorld - July/August 2018 - 12
PestWorld - July/August 2018 - 13
PestWorld - July/August 2018 - MARKETING FOR GROWTH
PestWorld - July/August 2018 - 15
PestWorld - July/August 2018 - 16
PestWorld - July/August 2018 - 17
PestWorld - July/August 2018 - TECHNOLOGY TO GROW YOUR BUSINESS
PestWorld - July/August 2018 - 19
PestWorld - July/August 2018 - 20
PestWorld - July/August 2018 - Marketing Corner: 5 Ways to Keep Your Company Newsworthy
PestWorld - July/August 2018 - Membership Programs: NPMA Health Insurance
PestWorld - July/August 2018 - 23
PestWorld - July/August 2018 - 24
PestWorld - July/August 2018 - Ask the Expert
PestWorld - July/August 2018 - Standards: QualityPro Accreditation
PestWorld - July/August 2018 - 27
PestWorld - July/August 2018 - 28
PestWorld - July/August 2018 - 29
PestWorld - July/August 2018 - Index of Advertisers
PestWorld - July/August 2018 - cover3
PestWorld - July/August 2018 - cover4
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