CONTENTS JULY | AUGUST 2018 22 ❱❱ FEATURES 10 ❱❱ DEPARTMENTS 9 President's Message 21 Marketing Corner: 5 Ways to Keep Your Company Newsworthy 14 22 Membership Programs: NPMA Health Insurance 18 25 Ask the Expert PLANNING FOR GROWTH Developing a long-term plan with interim goals keeps the business moving forward. Here's how to position your business for growth in the most effective manner. MARKETING FOR GROWTH Using multiple strategies-including search engine optimization, social media, email and more-combined with a consistent message can help you effectively market your business. TECHNOLOGY TO GROW YOUR BUSINESS Not only can technology help you streamline processes and increase employee productivity, but customers have come to expect high-tech offerings from service companies. 26 Standards: QualityPro Accreditation 30 Calendar of Events 30 Index of Advertisers 21 26 COVER IMAGE: VENIMO/SHUTTERSTOCK.COM Exclusive content available at pestworldmag.npmapestworld.org FOR MEMBERS ONLY OF THE NATIONAL PEST MANAGEMENT ASSOCIATION WWW.NPMAPESTWORLD.ORG PESTWORLD > JULY | AUGUST 2018 | 7http://pestworldmag.npmapestworld.org http://WWW.NPMAPESTWORLD.ORG