PestWorld - September/October 2017 - 34

❱❱ MARKETING CORNER

FIVE
STEPS
TO NAIL A MEDIA INTERVIEW
BY CINDY MANNES

Y

ou just fielded a call from a reporter
with the local NBC affiliate who is working on a story about rodent prevention
this fall. She would like for you to come instudio for a live TV segment to discuss some
simple steps that homeowners can take to
protect their properties from mice and rats as
the cooler weather blows in. This is an ideal
opportunity to gain free, positive exposure
for your business. No pressure!
Conducting media interviews can sometimes be intimidating, especially if you have
never worked with the media before or went
through formal media training. But, the truth

34 |

PESTWORLD > SEPTEMBER | OCTOBER 2017

is there is no need to be afraid. All it takes is a
little bit of preparation to nail your next media
interview. Here are a few suggestions to help
you succeed:
GET TO KNOW THE MEDIA
1 OUTLET AND REPORTER
For a print interview, it is important to
learn more about the audience of the publication. Is it consumer or commercial-focused?
Are you talking to parents who own a home
or Millennials who are renting an apartment?
These are all good questions to answer ahead
of time, so you know who your message will
STEP

be reaching. You should also look into what
the reporter covers, along with his or her
tone, by checking the publication's website.
This will give you a better idea of the reporter's style and approach to the interview.
For radio and TV interviews, you need to
take it a step further. In addition to general
show research, you will also need to find
out the length of the interview, number of
guests, and whether it is live or taped interview, etc. You should also ask for the name of
the host, DJ or reporter, anchor or producer,
and research them just as you would for a print
interview and use the name of the person



Table of Contents for the Digital Edition of PestWorld - September/October 2017

President’s Message
Employment Law 101
Safety First
Nine Legal Problems You Can Avoid
Making Safety Part of the Job
Pestworld Preview
Lyme Disease: A Clinical Look at a Multisystem Disorder
Marketing Corner: Five Steps to Nail a Media Interview
Standards: Qualitypro Charts the Future of Credentialing
Ask the Expert
The Cost of a Data Breach Could Put Your Pest Control Operation Out of Business
Membership Programs: The New Npma Health Insurance Exchange
Calendar of Events
Index of Advertisers
PestWorld - September/October 2017 - intro
PestWorld - September/October 2017 - cover1
PestWorld - September/October 2017 - cover2
PestWorld - September/October 2017 - 3
PestWorld - September/October 2017 - 4
PestWorld - September/October 2017 - 5
PestWorld - September/October 2017 - 6
PestWorld - September/October 2017 - 7
PestWorld - September/October 2017 - President’s Message
PestWorld - September/October 2017 - 9
PestWorld - September/October 2017 - Employment Law 101
PestWorld - September/October 2017 - 11
PestWorld - September/October 2017 - 12
PestWorld - September/October 2017 - 13
PestWorld - September/October 2017 - Safety First
PestWorld - September/October 2017 - 15
PestWorld - September/October 2017 - 16
PestWorld - September/October 2017 - 17
PestWorld - September/October 2017 - Nine Legal Problems You Can Avoid
PestWorld - September/October 2017 - 19
PestWorld - September/October 2017 - 20
PestWorld - September/October 2017 - 21
PestWorld - September/October 2017 - Making Safety Part of the Job
PestWorld - September/October 2017 - 23
PestWorld - September/October 2017 - 24
PestWorld - September/October 2017 - 25
PestWorld - September/October 2017 - Pestworld Preview
PestWorld - September/October 2017 - 27
PestWorld - September/October 2017 - 28
PestWorld - September/October 2017 - 29
PestWorld - September/October 2017 - 30
PestWorld - September/October 2017 - Lyme Disease: A Clinical Look at a Multisystem Disorder
PestWorld - September/October 2017 - 32
PestWorld - September/October 2017 - 33
PestWorld - September/October 2017 - Marketing Corner: Five Steps to Nail a Media Interview
PestWorld - September/October 2017 - 35
PestWorld - September/October 2017 - Standards: Qualitypro Charts the Future of Credentialing
PestWorld - September/October 2017 - 37
PestWorld - September/October 2017 - 38
PestWorld - September/October 2017 - Ask the Expert
PestWorld - September/October 2017 - The Cost of a Data Breach Could Put Your Pest Control Operation Out of Business
PestWorld - September/October 2017 - 41
PestWorld - September/October 2017 - 42
PestWorld - September/October 2017 - Membership Programs: The New Npma Health Insurance Exchange
PestWorld - September/October 2017 - 44
PestWorld - September/October 2017 - Calendar of Events
PestWorld - September/October 2017 - Index of Advertisers
PestWorld - September/October 2017 - cover3
PestWorld - September/October 2017 - cover4
PestWorld - September/October 2017 - divider1
PestWorld - September/October 2017 - divider2
PestWorld - September/October 2017 - outsert3
PestWorld - September/October 2017 - outsert4
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