PestWorld - November/December 2017 - 19

ELD NEW CUSTOMERS
KEY TAKEAWAYS
■ Pest control companies still rely on
the personal touch, such as phones
and in-person contacts to get new customers, but
they'll have to add new technology.
■ Streamlining interactions with customers via
text and SMS messaging could someday be
a necessity.
■ Targeted marketing may be possible through
electronic home assistants such as Echo
and Alexa.
■ The internet, particularly the review sites, will
continue to be a source of customer leads as well.
■ It's important that pest control companies
monitor what people are saying and
try to counter any negative reviews in a
positive manner.
■ After-hours sales are a growing trend, and
companies may want to hire a business to
answer the phone, take messages, sell leads and
schedule appointments during this time.
■ Recommendations from current customers will
continue to be one of the best ways to bring in
new customers.
■ No matter what combination of lead generation
and referrals you want to try, NPMA has resources
to guide you through the process.

P

BY MARY LOU JAY

PEST CONTROL COMPANIES THAT WANT TO REACH today's
tech-savvy customers are going to have to make some
changes to their operations, advises David Bradford, CFO,
Environmental Pest Service.
"Pest control companies still rely on the personal
touch-phones and in-person contacts to get new customers. But they will have to change. The pest control
industry is lagging in sophistication and the use of technology, particularly in the customer acquisition process,"
Bradford said.
Environmental Pest Service set up its own brainstorming
group, with representatives from different departments
and different age groups looking at these issues. "We were
trying to come up with a strategy not only to communicate
with customers now and in the future but also try to think
specifically about how to communicate with the millennial
PESTWORLD > NOVEMBER | DECEMBER 2017

| 19



Table of Contents for the Digital Edition of PestWorld - November/December 2017

President’s Message
What Customers Want
Reaching Out to Millennials
New Strategies Yield New Customers
Heard From the Hill: Legislative Day 2018
Marketing Corner: How to Make the Most Out of Your Facebook Presence
Membership Programs: Announcing NPMA’s New Resource Center
Standards: Do’s and Don’ts of Customer Relations
Ask the Expert
Pestworld 2017
Calendar of Events
Index of Advertisers
PestWorld - November/December 2017 - Intro
PestWorld - November/December 2017 - cover1
PestWorld - November/December 2017 - cover2
PestWorld - November/December 2017 - 3
PestWorld - November/December 2017 - 4
PestWorld - November/December 2017 - 5
PestWorld - November/December 2017 - 6
PestWorld - November/December 2017 - 7
PestWorld - November/December 2017 - 8
PestWorld - November/December 2017 - President’s Message
PestWorld - November/December 2017 - What Customers Want
PestWorld - November/December 2017 - 11
PestWorld - November/December 2017 - 12
PestWorld - November/December 2017 - 13
PestWorld - November/December 2017 - Reaching Out to Millennials
PestWorld - November/December 2017 - 15
PestWorld - November/December 2017 - 16
PestWorld - November/December 2017 - 17
PestWorld - November/December 2017 - New Strategies Yield New Customers
PestWorld - November/December 2017 - 19
PestWorld - November/December 2017 - 20
PestWorld - November/December 2017 - 21
PestWorld - November/December 2017 - 22
PestWorld - November/December 2017 - Heard From the Hill: Legislative Day 2018
PestWorld - November/December 2017 - Marketing Corner: How to Make the Most Out of Your Facebook Presence
PestWorld - November/December 2017 - 25
PestWorld - November/December 2017 - Membership Programs: Announcing NPMA’s New Resource Center
PestWorld - November/December 2017 - 27
PestWorld - November/December 2017 - Standards: Do’s and Don’ts of Customer Relations
PestWorld - November/December 2017 - Ask the Expert
PestWorld - November/December 2017 - Pestworld 2017
PestWorld - November/December 2017 - 31
PestWorld - November/December 2017 - 32
PestWorld - November/December 2017 - 33
PestWorld - November/December 2017 - Index of Advertisers
PestWorld - November/December 2017 - cover3
PestWorld - November/December 2017 - cover4
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