PestWorld - November/December 2017 - 24

❱❱ MARKETING CORNER

HOW
TO MAKE THE MOST OUT OF YOUR

FACEBOOK
PRESENCE
BY CINDY MANNES

L

©ANIKEI/SHUTTERSTOCK.COM MARKETING CORNER

ong gone are the days when Facebook
was simply a place to connect with college classmates, and then to socialize
and share photos with friends and family.
Today, Facebook has morphed into a diverse
social media platform where you can consume daily news, watch videos, interact with
brands and companies, ask for recommendations, share memories, go live and connect
with people from all over the world. Most
recently, the platform has become even more
business-friendly, with new features consistently being released to support companies
in their marketing endeavors.
Living in a digital age, more
than two billion people use
Facebook on a daily basis, making it
a popular platform to consider when
looking to engage with current customers, as well as homeowners who may have
a need for professional pest control services.
In fact, more than 60 million businesses are
currently utilizing Facebook
in their marketing mix.
Here are a few of the
latest features for business
pages that are worth considering

24 |

PESTWORLD > NOVEMBER | DECEMBER 2017



Table of Contents for the Digital Edition of PestWorld - November/December 2017

President’s Message
What Customers Want
Reaching Out to Millennials
New Strategies Yield New Customers
Heard From the Hill: Legislative Day 2018
Marketing Corner: How to Make the Most Out of Your Facebook Presence
Membership Programs: Announcing NPMA’s New Resource Center
Standards: Do’s and Don’ts of Customer Relations
Ask the Expert
Pestworld 2017
Calendar of Events
Index of Advertisers
PestWorld - November/December 2017 - Intro
PestWorld - November/December 2017 - cover1
PestWorld - November/December 2017 - cover2
PestWorld - November/December 2017 - 3
PestWorld - November/December 2017 - 4
PestWorld - November/December 2017 - 5
PestWorld - November/December 2017 - 6
PestWorld - November/December 2017 - 7
PestWorld - November/December 2017 - 8
PestWorld - November/December 2017 - President’s Message
PestWorld - November/December 2017 - What Customers Want
PestWorld - November/December 2017 - 11
PestWorld - November/December 2017 - 12
PestWorld - November/December 2017 - 13
PestWorld - November/December 2017 - Reaching Out to Millennials
PestWorld - November/December 2017 - 15
PestWorld - November/December 2017 - 16
PestWorld - November/December 2017 - 17
PestWorld - November/December 2017 - New Strategies Yield New Customers
PestWorld - November/December 2017 - 19
PestWorld - November/December 2017 - 20
PestWorld - November/December 2017 - 21
PestWorld - November/December 2017 - 22
PestWorld - November/December 2017 - Heard From the Hill: Legislative Day 2018
PestWorld - November/December 2017 - Marketing Corner: How to Make the Most Out of Your Facebook Presence
PestWorld - November/December 2017 - 25
PestWorld - November/December 2017 - Membership Programs: Announcing NPMA’s New Resource Center
PestWorld - November/December 2017 - 27
PestWorld - November/December 2017 - Standards: Do’s and Don’ts of Customer Relations
PestWorld - November/December 2017 - Ask the Expert
PestWorld - November/December 2017 - Pestworld 2017
PestWorld - November/December 2017 - 31
PestWorld - November/December 2017 - 32
PestWorld - November/December 2017 - 33
PestWorld - November/December 2017 - Index of Advertisers
PestWorld - November/December 2017 - cover3
PestWorld - November/December 2017 - cover4
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