PestWorld - November/December 2017 - 7

CONTENTS
NOVEMBER | DECEMBER 2017

24
❱❱ DEPARTMENTS

❱❱ FEATURES

10

WHAT
CUSTOMERS WANT
Do you really know what your
customers want? A recent
survey found that pest control
customers want much more
than just effective service.
We'll look at top customer
wishes and how you can
ensure their needs are met.

9 President's Message
23 Heard from the Hill:
Legislative Day 2018
24 Marketing Corner: How to
Make the Most Out of Your
Facebook Presence

14

26 Membership Programs:
Announcing NPMA's New
Resource Center

REACHING OUT TO
MILLENNIALS
Millennials are the largest
group of homebuyers,
representing almost 45 percent
of all purchase loans. We'll
take a look at this new group
of homeowners, and how
pest management companies
should market to them.

28 Standards: Do's and Don'ts of
Customer Relations
29 Ask the Expert
30 PestWorld 2017
34 Calendar of Events

18

34 Index of Advertisers

NEW STRATEGIES
YIELD NEW
CUSTOMERS
Pest control companies are
using new technology and ideas
to reach today's tech-savvy
customers, employing a
variety of targeted marketing
and advertising strategies
to appeal to customers in
various age groups and areas.

26
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Table of Contents for the Digital Edition of PestWorld - November/December 2017

President’s Message
What Customers Want
Reaching Out to Millennials
New Strategies Yield New Customers
Heard From the Hill: Legislative Day 2018
Marketing Corner: How to Make the Most Out of Your Facebook Presence
Membership Programs: Announcing NPMA’s New Resource Center
Standards: Do’s and Don’ts of Customer Relations
Ask the Expert
Pestworld 2017
Calendar of Events
Index of Advertisers
PestWorld - November/December 2017 - Intro
PestWorld - November/December 2017 - cover1
PestWorld - November/December 2017 - cover2
PestWorld - November/December 2017 - 3
PestWorld - November/December 2017 - 4
PestWorld - November/December 2017 - 5
PestWorld - November/December 2017 - 6
PestWorld - November/December 2017 - 7
PestWorld - November/December 2017 - 8
PestWorld - November/December 2017 - President’s Message
PestWorld - November/December 2017 - What Customers Want
PestWorld - November/December 2017 - 11
PestWorld - November/December 2017 - 12
PestWorld - November/December 2017 - 13
PestWorld - November/December 2017 - Reaching Out to Millennials
PestWorld - November/December 2017 - 15
PestWorld - November/December 2017 - 16
PestWorld - November/December 2017 - 17
PestWorld - November/December 2017 - New Strategies Yield New Customers
PestWorld - November/December 2017 - 19
PestWorld - November/December 2017 - 20
PestWorld - November/December 2017 - 21
PestWorld - November/December 2017 - 22
PestWorld - November/December 2017 - Heard From the Hill: Legislative Day 2018
PestWorld - November/December 2017 - Marketing Corner: How to Make the Most Out of Your Facebook Presence
PestWorld - November/December 2017 - 25
PestWorld - November/December 2017 - Membership Programs: Announcing NPMA’s New Resource Center
PestWorld - November/December 2017 - 27
PestWorld - November/December 2017 - Standards: Do’s and Don’ts of Customer Relations
PestWorld - November/December 2017 - Ask the Expert
PestWorld - November/December 2017 - Pestworld 2017
PestWorld - November/December 2017 - 31
PestWorld - November/December 2017 - 32
PestWorld - November/December 2017 - 33
PestWorld - November/December 2017 - Index of Advertisers
PestWorld - November/December 2017 - cover3
PestWorld - November/December 2017 - cover4
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