Concrete inFocus - Spring 2014 - (Page 21)
nrmca in focus
NRMCA Services and Tools
Encouraging contractor business growth through
Our competitive paving opportunity is brighter than it has been in
decades. Increasing collaboration among concrete producers
and contractors is a key in realizing this promise.
Opportunity and Challenges
can be addressed as well through education
An additional factor holding back industry
gains is that too many concrete parking lots,
fundamentally well-designed, structurally
sound and likely to be serviceable well beyond
the promised 30-year life, are perceived by
owners soon after placement as flawed because
of excessive cosmetic cracking. This lack of
satisfaction works against the efforts of the
concrete industry to gain new users as it
undermines the value of strong satisfaction
experienced by so many other customers.
NRMCA services that overcome these
challenges are outlined below.
Only time will tell if the concrete industry
will be able to increase national market share
in paving by 2 percent per year. However,
the key question for concrete producers and
contractors should be, Can concrete paving
gain 2 percent share per year in our market?
The answer is yes if there is determination
to see it happen.
hanks to the dynamics of material
pricing and the growing importance of
sustainability in the communities that
the construction industry serves, we recognize
in the concrete industry that our competitive
paving opportunity is brighter than it has been
in decades. Increasing collaboration among
concrete producers and contractors is a key
in realizing this promise.
This article focuses on encouraging our
contractor customers to take advantage of
NRMCA's free services and tools as a primary
approach for business development. The best
way to grow our business is to help our customers grow theirs!
Parking lots and local roads represent a yearly
paving market opportunity of more than 400
million cubic yards of concrete. Our industry's
share of that market is currently estimated
at less than 10 percent. The total volume of
ready mixed concrete placed in the United
States in 2024 will be 25 percent larger than
otherwise if concrete paving market share
can be increased at a rate of just 2 percent
per year over the next 10 years. First-cost parity with asphalt is now within reach in most
markets, and the concrete industry has an
historic opportunity to claim a larger share.
In order to stake that claim, however, twin
realities of the marketplace will need to be
overcome. Over many decades, the low cost
of petroleum-based asphalt pavements has
resulted not in just dominant market share
but also in a specifier community that is set
in its ways regarding paving practices. This
inertia needs to be overcome by showing specifiers that the future belongs increasingly to
concrete and that free services exist to address
their lack of familiarity with the material.
In addition, even as owners are increasingly
open to concrete in recognition of new pricing dynamics, there is a strong tendency for
specifiers to overdesign concrete projects, rendering them noncompetitive. This challenge
Contractor Utilization of
One of the ongoing advantages of the asphalt
industry is that it is solidly embedded in the
pavement operations process in most locations because of the traditional use of the
material. When asphalt producers talk with
owners, general contractors and local officials, they usually have the additional benefit
of also being the contractor. This two-in-one
role needs to be offset by increased collaboration among concrete producers and contractors. Concrete contractors are best placed
to make the concrete case because they are
closest to the owners and their representatives-the contractors' customers.
In offsetting the asphalt advantage, concrete producers need to support their contractors by providing specifier confidence that
all elements are in place for successful placements. Another way of supporting contractors
is to introduce them to NRMCA services
that are simple to use but powerful in helping assure specifiers that concrete is the right
choice-and then delivering on that promise.
An increasing number of owners and
specifiers already are recognizing that
because of cost, life-cycle, sustainability
and safety considerations, asphalt is likely
to play a smaller role in the future of pavement. Once they understand the full dimensions of the developing market and come
to see concrete as a potential boost to their
careers, younger specifiers are especially open
to change. To the extent the concrete industry is able to spread the word on these topics
and the trends that are in place, many more
will come to this realization.
NRMCA stands ready to fully support
our contractor customers with resources
and training. The best way to tap into these
opportunities is for NRMCA producers to
alert their contractors of these services and
strongly encourage their use. NRMCA
national resource directors are eager to assist
in developing this success strategy.
Design and Jointing
NRMCA created the Design Assistance
Program and Jointing Plan Assistance Program
to expand the concrete paving market for the
benefit of member producers, their contractor
customers and end users. Recommendations
that come from these programs are provided
by engineers who utilize the most advanced
technology related to pavement design.
Table of Contents for the Digital Edition of Concrete inFocus - Spring 2014
Emergence of Compressed Natural Gas
MMC Materials Converts to Compressed Natural Gas
Fuel Saving Tips from Coast to Coast
Responsible Sourcing for Concrete
NRMCA Services and Tools
Index of Advertisers
Concrete Mixer Trucks and the Environment: Get the Connection?
Pavement Roughness and Fuel Consumption
CEMEX ‘Job-Safe’ Program Wins NRMCA 2013 Innovation in Training Award
Concrete inFocus - Spring 2014