Concrete inFocus - Spring 2017 - 13

corporate suite

"Fake News"
NOT from NRMCA

L
Jon Hansen, NRMCA Senior
Vice President, Local Paving

ast month I got a call from an industry partner who was looking for some
good, general information he could
supply to a concrete contractor to help the
contractor break into the parking lot market.
"He doesn't want trade association stuff, he
wants something else," I was told. The phone
call caught me off guard and disturbed me
with this thought: If you can't get honest
information from a trade association, where
can you? It was then I realized that the recent
topic of "fake news" had made its way from
the political arena and supermarket tabloids
into the very core of what all of us who represent an industry hold dearest...trust and
honesty. Fake news has created a society
of mistrust that has permeated into every
aspect of what we read and hear, and even
those of us who are charged with delivering
industry standard, correct information are
being questioned about the credibility of
that information.
Being a Baby Boomer, my first recollection of anything that would resemble fake
news was called propaganda. The West and
the Soviet Union both used propaganda
extensively during the Cold War, which
stretched from 1947 to 1991. Both sides used
film, television and radio programming to
influence their own citizens, each other and
Third World nations. During the Cuban

Revolution (1953-1959), Fidel Castro stressed
the importance of propaganda. Propaganda
was used extensively by Communist forces in
the Vietnam War as a means of controlling
people's opinions. In recent years, the term
propaganda is associated with a manipulative approach. A wide range of materials and
media are used for conveying propaganda
messages, which changed as new technologies and processes were introduced. And
while journalists recently have been accused
of biased reporting, newscasters were once
mandated to tell the truth, or at least both
sides of a story.
The Fairness Doctrine became the rule
in the media world in 1949, when lawmakers became concerned that by virtue of their
dominance on nationwide TV news, the three
main television networks - NBC, ABC and
CBS - could misuse their broadcast licenses
to set a biased public agenda. The Fairness
Doctrine, which mandated that broadcast
networks devote time to contrasting views on
issues of public importance, was committed
to the notion of unbiased reporting. Congress
backed the policy in 1954 and by the 1970s
the Federal Communications Commission
(FCC) called the doctrine the "single most
important requirement of operation in the
public interest." But by 1986, then chairman
of the FCC Mark Fowler began rolling it back

concrete INFOCUS

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13



Table of Contents for the Digital Edition of Concrete inFocus - Spring 2017

From the President’s Desk
Corporate Suite Column
Enviroscene Column
Strong and Efficient: Insulating Concrete Forms for Multifamily Residential Construction
Cut the Cost of Workers’ Compensation Insurance in the Concrete Industry
Engineering: Specifications for Concrete Construction
Predicting the Potential for Plastic Shrinkage Cracks
2017 Product Preview
Index of Advertisers
Concrete inFocus - Spring 2017 - belly1
Concrete inFocus - Spring 2017 - belly2
Concrete inFocus - Spring 2017 - cover1
Concrete inFocus - Spring 2017 - cover2
Concrete inFocus - Spring 2017 - 3
Concrete inFocus - Spring 2017 - 4
Concrete inFocus - Spring 2017 - 5
Concrete inFocus - Spring 2017 - 6
Concrete inFocus - Spring 2017 - 7
Concrete inFocus - Spring 2017 - 8
Concrete inFocus - Spring 2017 - 9
Concrete inFocus - Spring 2017 - 10
Concrete inFocus - Spring 2017 - From the President’s Desk
Concrete inFocus - Spring 2017 - 12
Concrete inFocus - Spring 2017 - Corporate Suite Column
Concrete inFocus - Spring 2017 - 14
Concrete inFocus - Spring 2017 - 15
Concrete inFocus - Spring 2017 - Enviroscene Column
Concrete inFocus - Spring 2017 - 17
Concrete inFocus - Spring 2017 - Strong and Efficient: Insulating Concrete Forms for Multifamily Residential Construction
Concrete inFocus - Spring 2017 - 19
Concrete inFocus - Spring 2017 - 20
Concrete inFocus - Spring 2017 - 21
Concrete inFocus - Spring 2017 - 22
Concrete inFocus - Spring 2017 - 23
Concrete inFocus - Spring 2017 - 24
Concrete inFocus - Spring 2017 - 25
Concrete inFocus - Spring 2017 - 26
Concrete inFocus - Spring 2017 - 27
Concrete inFocus - Spring 2017 - 28
Concrete inFocus - Spring 2017 - 29
Concrete inFocus - Spring 2017 - 30
Concrete inFocus - Spring 2017 - Cut the Cost of Workers’ Compensation Insurance in the Concrete Industry
Concrete inFocus - Spring 2017 - 32
Concrete inFocus - Spring 2017 - 33
Concrete inFocus - Spring 2017 - 34
Concrete inFocus - Spring 2017 - 35
Concrete inFocus - Spring 2017 - 36
Concrete inFocus - Spring 2017 - Engineering: Specifications for Concrete Construction
Concrete inFocus - Spring 2017 - 38
Concrete inFocus - Spring 2017 - 39
Concrete inFocus - Spring 2017 - 40
Concrete inFocus - Spring 2017 - Predicting the Potential for Plastic Shrinkage Cracks
Concrete inFocus - Spring 2017 - 42
Concrete inFocus - Spring 2017 - 43
Concrete inFocus - Spring 2017 - 44
Concrete inFocus - Spring 2017 - 45
Concrete inFocus - Spring 2017 - 2017 Product Preview
Concrete inFocus - Spring 2017 - 47
Concrete inFocus - Spring 2017 - 48
Concrete inFocus - Spring 2017 - 49
Concrete inFocus - Spring 2017 - 50
Concrete inFocus - Spring 2017 - 51
Concrete inFocus - Spring 2017 - 52
Concrete inFocus - Spring 2017 - 53
Concrete inFocus - Spring 2017 - Index of Advertisers
Concrete inFocus - Spring 2017 - cover3
Concrete inFocus - Spring 2017 - cover4
Concrete inFocus - Spring 2017 - divider1
Concrete inFocus - Spring 2017 - divider2
Concrete inFocus - Spring 2017 - 57
Concrete inFocus - Spring 2017 - 58
Concrete inFocus - Spring 2017 - 59
Concrete inFocus - Spring 2017 - 60
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