Concrete inFocus - Fall 2017 - 13

few choice photos, we again set a record for
the number of shopping center owners and
facilities people who walked by, glanced in
and then stopped to ask, "Can you really do
that?" And after we said yes, we listened as
they told us about problems they thought
we could help them solve. Generally, they
didn't want to know about mix designs and
concrete strengths, and there were never any
questions about sustainability. Affordability
yes, but the overall attitude was, this is
"Mmm Mmm Good!"
And on the topic of good slogans making
for a lasting impression, on a recent outing I
saw the back of a shirt that caught my eye and
thought how well it would tie into concrete
messaging. Now I admit, I did not see the
front of the shirt, so if some of you have and
know what it was advertising is not good, I
will plead ignorance. But here is the shirtback message, printed on three lines: Dream
Big, Work Hard, Give Back. I began to think
how these words could make a great concrete
slogan: Dream Big, Work Hard, With Concrete
or maybe Dream Big, Work Hard, Build with
Strength. And any story about slogans must
mention some of the great ones already in
play around the nation. Who hasn't heard of
the slogan from our partners in Kentucky:
Concrete Lasts a Lifetime. But some are not so
great. Have you heard of the concrete contractor that does a lot of flat work, whose jobsite
signs give the name of his company, along
with the slogan, Pouring on Another One?
Catchy, as I remember it, but maybe not the
message you want to send to snag some types
of future business.
So you want to have some fun? Let's play
"name that product" just from the slogan.
See how many you can get. Some of you
might be too young, or old, to get some of
these, but the purpose it to see what impact
a really good slogan can have. Ready, here
they come:
"See the USA, in your ......."

Have a good slogan that works for your
company or organization? Send it to me and
I will use it in a follow-up article. We might
even run a poll to determine the best slogan
for concrete, one that will stand the test of
time and will be "Mmm Mmm Good" for
the concrete industry.
■
Jon Hansen can be reached at
jhansen@nrmca.org.

Better concrete starts here.
"The CarbonCure technology allows us to optimize our
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IRRWSULQW7KHGHFLVLRQWRH[SDQGWKHWHFKQRORJ\DFURVV
further plants was a no brainer."
- John Cook,
Thomas Concrete

Concrete producers across America
DUHH[SHULHQFLQJWKHEHQHȴWVRI&22.

Chevrolet

"It's the real thing"

Coke

"It's not just a job,
it's an adventure"

U.S. Army

"Possibilities"

Concrete is Good. Dream Big, Work
Hard, Use Concrete. Concrete Lasts a
Lifetime. And to recruit construction
workers, it is best said by a campaign
from Nebraska: Are You Tough Enough?,
or a couple from NRMCA Producer
member Ozinga, that uses the slogan Born
to Build when promoting its company,
and the simple slogan Trade Up when
recruiting drivers.

Campbell's Soup
2005-2009
(No wonder you
don't remember it)

828350_CarbonCure.indd 1

Join the new era of concrete.
www.carboncure.com

ı

concrete INFOCUS
10/5/1613
3:59 PM


http://www.carboncure.com http://www.carboncure.com

Table of Contents for the Digital Edition of Concrete inFocus - Fall 2017

From the President’s Desk
Corporate Suite
Enviroscene
2017 National Ready Mixed Concrete Association Fleet Benchmarking and Costs Survey
The Root Causes of Poor Communication
Insulating Concrete Forms for Commercial Construction
Engineering: Specifying for Performance
View from Capitol Hill: State of Play of U.S. Infrastructure
2017 Service & Supply Buyers’ Guide
2017 Products & Services Suppliers Guide
Index of Advertisers
Concrete inFocus - Fall 2017 - Intro
Concrete inFocus - Fall 2017 - bellyband1
Concrete inFocus - Fall 2017 - bellyband2
Concrete inFocus - Fall 2017 - cover1
Concrete inFocus - Fall 2017 - cover2
Concrete inFocus - Fall 2017 - 3
Concrete inFocus - Fall 2017 - 4
Concrete inFocus - Fall 2017 - 5
Concrete inFocus - Fall 2017 - 6
Concrete inFocus - Fall 2017 - 7
Concrete inFocus - Fall 2017 - 8
Concrete inFocus - Fall 2017 - From the President’s Desk
Concrete inFocus - Fall 2017 - 10
Concrete inFocus - Fall 2017 - Corporate Suite
Concrete inFocus - Fall 2017 - 12
Concrete inFocus - Fall 2017 - 13
Concrete inFocus - Fall 2017 - Enviroscene
Concrete inFocus - Fall 2017 - 15
Concrete inFocus - Fall 2017 - 16
Concrete inFocus - Fall 2017 - 17
Concrete inFocus - Fall 2017 - 2017 National Ready Mixed Concrete Association Fleet Benchmarking and Costs Survey
Concrete inFocus - Fall 2017 - 19
Concrete inFocus - Fall 2017 - 20
Concrete inFocus - Fall 2017 - 21
Concrete inFocus - Fall 2017 - 22
Concrete inFocus - Fall 2017 - 23
Concrete inFocus - Fall 2017 - 24
Concrete inFocus - Fall 2017 - 25
Concrete inFocus - Fall 2017 - The Root Causes of Poor Communication
Concrete inFocus - Fall 2017 - 27
Concrete inFocus - Fall 2017 - 28
Concrete inFocus - Fall 2017 - 29
Concrete inFocus - Fall 2017 - Insulating Concrete Forms for Commercial Construction
Concrete inFocus - Fall 2017 - 31
Concrete inFocus - Fall 2017 - 32
Concrete inFocus - Fall 2017 - 33
Concrete inFocus - Fall 2017 - 34
Concrete inFocus - Fall 2017 - 35
Concrete inFocus - Fall 2017 - 36
Concrete inFocus - Fall 2017 - 37
Concrete inFocus - Fall 2017 - 38
Concrete inFocus - Fall 2017 - 39
Concrete inFocus - Fall 2017 - Engineering: Specifying for Performance
Concrete inFocus - Fall 2017 - 41
Concrete inFocus - Fall 2017 - 42
Concrete inFocus - Fall 2017 - 43
Concrete inFocus - Fall 2017 - View from Capitol Hill: State of Play of U.S. Infrastructure
Concrete inFocus - Fall 2017 - 45
Concrete inFocus - Fall 2017 - 46
Concrete inFocus - Fall 2017 - 2017 Service & Supply Buyers’ Guide
Concrete inFocus - Fall 2017 - 48
Concrete inFocus - Fall 2017 - 49
Concrete inFocus - Fall 2017 - 50
Concrete inFocus - Fall 2017 - 2017 Products & Services Suppliers Guide
Concrete inFocus - Fall 2017 - 52
Concrete inFocus - Fall 2017 - Index of Advertisers
Concrete inFocus - Fall 2017 - 54
Concrete inFocus - Fall 2017 - cover3
Concrete inFocus - Fall 2017 - cover4
Concrete inFocus - Fall 2017 - OC1
Concrete inFocus - Fall 2017 - OC2
Concrete inFocus - Fall 2017 - OC3
Concrete inFocus - Fall 2017 - OC4
Concrete inFocus - Fall 2017 - OC5
Concrete inFocus - Fall 2017 - OC6
Concrete inFocus - Fall 2017 - OC7
Concrete inFocus - Fall 2017 - OC8
Concrete inFocus - Fall 2017 - OC9
Concrete inFocus - Fall 2017 - OC10
Concrete inFocus - Fall 2017 - OC11
Concrete inFocus - Fall 2017 - OC12
Concrete inFocus - Fall 2017 - OC13
Concrete inFocus - Fall 2017 - OC14
Concrete inFocus - Fall 2017 - OC15
Concrete inFocus - Fall 2017 - OC16
Concrete inFocus - Fall 2017 - OC17
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