Concrete inFocus - Winter 2015 - (Page 14)

producer profile NRMCA Producer Member Uses Team Approach for Promotion to Help Pacific Northwest Auto Dealership "Build Concrete Tough" Doug O'Neill, NRMCA Senior Director, Local Paving W hen it comes to taking advantage of the many uses of ready mixed concrete, it's going to be hard to top Washington's newest car dealership, Marysville Ford. Not only did the owner choose concrete tilt-up walls for the building, but also polished concrete floors, stained and polished concrete entranceways, an exterior elevated concrete platform made from a Redi-Rock wall system and five acres of concrete for their "exterior" showroom (see below). This project was recently honored by the Washington Aggregates & Concrete Association with the Excellence in Concrete Paving Award. WACA Executive Director Bruce Chattin described the project as "a showcase for concrete applications" and has even gone so far as to create a new category within its Excellence in Concrete 14 ı WINTER 2015 Awards program to pay tribute to stained and polished floors. Mark Crawford, vice president and general manager of Smokey Point Concrete in Arlington, WA, which supplied all the concrete for this project including the Redi-Rock wall system, explained how the project came about. "Our team of Branch Manager Scott Mickels and Sales Manager Tedd Riggan were instrumental in converting this project from asphalt pavement to concrete," Crawford said. "They had developed a relationship with the owner Victor Fernandez a while back by offering a concrete solution to problems with deteriorating asphalt at his other location." Roughly 700 yards of concrete paving went into repairing the older site and the owner was thrilled with not only the look of concrete but also the maintenance-free characteristics. "Follow up is so important when developing and maintaining relationships and during one of our follow up meetings the owner mentioned his plans for a new facility," Crawford said. "That's when Mickels and Riggan decided to seek out NRMCA's Design Assistance Program so that they could submit a properly designed concrete alternate to the owner for consideration." Although Crawford singled out the efforts of Mickels and Riggan, Mickels was quick to point out that the success of this project was because of a total team effort. "When you consider how important scheduling and delivery is, this customer's initial experience with our company and concrete paving was exceptional

Table of Contents for the Digital Edition of Concrete inFocus - Winter 2015

From the President’s Desk
Corporate Suite Column
Enviroscene Column
Smokey Point Concrete
The Right Mix: A Guide to Pervious Concrete Mix Design
Union Threats: The Rules of the Game Have Changed!
Index of Advertisers
2015 Mixer Driver Recruitment and Retention Survey
2015 National Ready Mixed Concrete Association Driver Recruitment and Retention Survey

Concrete inFocus - Winter 2015