® Custom Content OCTOBER 2015 PURSUING PERSONALIZATION Sponsored by IBMcustom 1-6.indd 1 9/16/15 7:19 PMhttp://watson-pi-twitter-demo.mybluemix.net/?S_TACT=C36000TE&iio=pagenda&cmp=c3600&ct=c36000te&cr=nrf_stores&cm=n&csot=-&ccy=-&cpb=-&cd=-&cn=nrf_stores_ibm_logo