STORES Magazine - July 2015 - 49


Kaptsan calls 3-D printing a collaborative personalization that provides
uniqueness and increased "value in
the eyes of consumers. It also becomes
a virtual long tail on the endless aisle.
This equates to better consumer satisfaction through the experience and the
content created while respecting the
brand identity."
On the business-to-business retail
side, Remba says 3-D printing offers
a service to anyone who's making a
"thing."
"The great [UPS Store] stories are
typically about new inventions," he
says. "Most small businesses don't
want to spend the money on investing
in a professional 3-D printer. The home
3-D printers are fairly inexpensive, but

The worldwide demand
for 3-D printers, related
materials and software is
expected to increase more
than 20 percent per year
to $5 billion in 2017.
- The Freedonia Group

of another business service at the UPS
Store," Remba says.
For larger retailers, the 3-D printer
represents no packaging, no logistics, no
inventory and no waste associated with
trend spotting and forecasting, says Igal
Kaptsan, vice president of product management for 3-D software design and
systems firm Dassault Systèmes.
"Personalization is ubiquitous and is
requested by consumers of all ages,"
Kaptsan says. "Globalization has introduced millions of products online
and on [store] shelves."
NRF.COM/STORES

we've never thought too much about
them. Ours are professional quality
and they get pretty expensive because
they make much higher-quality parts,
and that's something that a lot of small
businesses don't want to invest in."
Adams, a single-store operator with
the only publically available 3-D
printer in her city, views 3-D printing
as the future with limitless possibilities
that are only hindered by expensive
materials.
"Sometimes the project can be pretty expensive for the customer depending on how dense of material that they
need - that's the challenging part,"
Adams says. "But the potential is endless. Say you go to a Meineke and you
need a [car] part. They don't have the
part there, but in an hour or two, they
can have that part printed specifically
for your car. I'm sure somewhere on
down the road, they'll make some-

thing maybe even with metal in it."
MULTIPLE USES
Since the category became trendy,
many analysts have speculated how
retailers could use the technology,
ranging from Amazon.com making quirky toys and iPhone cases
to Walmart quickly acquiring overwhelming market share.
According to a report from industry
market research firm The Freedonia
Group, the worldwide demand for
3-D printers, related materials and
software is expected to increase more
than 20 percent per year to $5 billion
in 2017. 3-D printing is used for promotional materials and localized manufacturing, minimizing supply chain
costs and mass production schedules;
it has been used by everybody and for
everything, from two Missouri high
schoolers printing ketchup caps to the
nonprofit corporation Defense Distributed creating workable firearms.
Adams says the first thing she
printed looked like an alien toy, but
the most memorable was a spoon for
a blind three-year-old boy fighting
brain cancer. The boy could only eat
from one type of special grip spoon
that was no longer manufactured, so
his family called the UPS store, hoping
for a miracle.
"I had to keep from crying on the
phone with this man," Adams says.
"He was so emotional."
The Louisville UPS store designer,
Doug Seelbach, spent 20 hours designing the spoon, but since the 3-D
printer's acrylonitrile butadiene styrene material is not approved by the
federal Food and Drug Administration
for eating utensils, he was only able to
create the grip for a spoon.
Adams admits most projects are not
this intense. "It is a whole new world,
and each project is different and
unique," she says. "I've never done
one project the same."
Fred Minnick is the author of the book

Bourbon Curious: A Simple Guide for the
Savvy Drinker.
STORES July 2015 49


http://www.Amazon.com http://www.freedoniagroup.com/industry-study/3123/world-3d-printing-additive-manufacturing.htm http://www.freedoniagroup.com/industry-study/3123/world-3d-printing-additive-manufacturing.htm http://www.freedoniagroup.com/industry-study/3123/world-3d-printing-additive-manufacturing.htm http://www.freedoniagroup.com/industry-study/3123/world-3d-printing-additive-manufacturing.htm http://www.pbs.org/newshour/updates/students-solve-old-problem-new-ketchup-cap/ http://www.pbs.org/newshour/updates/students-solve-old-problem-new-ketchup-cap/ https://www.defdist.org https://www.defdist.org http://www.3dprint.com/69683/3d-printed-spoon-blind-boy/ http://www.NRF.COM/STORES

Table of Contents for the Digital Edition of STORES Magazine - July 2015

Top 100 Retailers
Retail People
No Flash in the Pan
Lost and Found
C2W
Editor's Page
President's Page
Retail Politics
NRF News
POV
NRF Communities Update
End Cap
Trends
Online
Technology
Human Resources
Social Media
Merchandising
Software
Finance
Marketing
Personnel
Operations
STORES Magazine - July 2015 - Cover1
STORES Magazine - July 2015 - Cover2
STORES Magazine - July 2015 - 3
STORES Magazine - July 2015 - 4
STORES Magazine - July 2015 - 5
STORES Magazine - July 2015 - Editor's Page
STORES Magazine - July 2015 - 7
STORES Magazine - July 2015 - President's Page
STORES Magazine - July 2015 - 9
STORES Magazine - July 2015 - Retail Politics
STORES Magazine - July 2015 - 11
STORES Magazine - July 2015 - NRF News
STORES Magazine - July 2015 - Trends
STORES Magazine - July 2015 - 14
STORES Magazine - July 2015 - 15
STORES Magazine - July 2015 - 16
STORES Magazine - July 2015 - 17
STORES Magazine - July 2015 - 18
STORES Magazine - July 2015 - Top 100 Retailers
STORES Magazine - July 2015 - S2
STORES Magazine - July 2015 - S3
STORES Magazine - July 2015 - S4
STORES Magazine - July 2015 - S5
STORES Magazine - July 2015 - S6
STORES Magazine - July 2015 - S7
STORES Magazine - July 2015 - S8
STORES Magazine - July 2015 - S9
STORES Magazine - July 2015 - S10
STORES Magazine - July 2015 - S11
STORES Magazine - July 2015 - S12
STORES Magazine - July 2015 - S13
STORES Magazine - July 2015 - S14
STORES Magazine - July 2015 - S15
STORES Magazine - July 2015 - S16
STORES Magazine - July 2015 - Retail People
STORES Magazine - July 2015 - 36
STORES Magazine - July 2015 - 37
STORES Magazine - July 2015 - No Flash in the Pan
STORES Magazine - July 2015 - 39
STORES Magazine - July 2015 - 40
STORES Magazine - July 2015 - Lost and Found
STORES Magazine - July 2015 - 42
STORES Magazine - July 2015 - 43
STORES Magazine - July 2015 - C2W
STORES Magazine - July 2015 - Online
STORES Magazine - July 2015 - 46
STORES Magazine - July 2015 - 47
STORES Magazine - July 2015 - Technology
STORES Magazine - July 2015 - 49
STORES Magazine - July 2015 - Human Resources
STORES Magazine - July 2015 - 51
STORES Magazine - July 2015 - Social Media
STORES Magazine - July 2015 - 53
STORES Magazine - July 2015 - Merchandising
STORES Magazine - July 2015 - 55
STORES Magazine - July 2015 - Software
STORES Magazine - July 2015 - 57
STORES Magazine - July 2015 - Finance
STORES Magazine - July 2015 - 59
STORES Magazine - July 2015 - Marketing
STORES Magazine - July 2015 - 61
STORES Magazine - July 2015 - Personnel
STORES Magazine - July 2015 - 63
STORES Magazine - July 2015 - 64
STORES Magazine - July 2015 - 65
STORES Magazine - July 2015 - Operations
STORES Magazine - July 2015 - 67
STORES Magazine - July 2015 - 68
STORES Magazine - July 2015 - 69
STORES Magazine - July 2015 - 70
STORES Magazine - July 2015 - 71
STORES Magazine - July 2015 - POV
STORES Magazine - July 2015 - NRF Communities Update
STORES Magazine - July 2015 - End Cap
STORES Magazine - July 2015 - Cover3
STORES Magazine - July 2015 - Cover4
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