STORES Magazine - January 2018 - 21

sell more products because we've taken their
merchandise to the client's home.
We think customers are more relaxed at home and
better able to make smarter purchasing decisions
than they would in-store. We're bringing an edited
assortment that helps the customer understand
what's out there without having to spend hours
in stores or online, where the offerings can be
overwhelming.
What more can you say about the technology?

We built a recommendation engine called Clark
that uses your style profile to take the universe of
clothing available in local stores and filter it down
to a few hundred pieces that fit your style, size,
budget and need.
Every night, we crawl 150,000 products that
are available in that customer's local area from
bricks-and-mortar retailers. We know what's
available in what brands, colors and sizes. Our
algorithms use the data from the style profile that
the customer filled out to get that list down to 1,000
products and shown to our stylists in a [separate]
app we've built for them. Then they filter down the
final 20 items they want to bring on their visit.
Our operations team gets the requested
merchandise and bags it up, so the stylists come
to one pickup location and never have to enter the
physical stores.
How is Boon + Gable different from other
similar services?

A couple of things make us different. First is that
we send a real human to your home for a one-hour
appointment, and we style selections made for
you. With other services, they send the items, you
try them on and keep what you like, but then you
return the rest.
That brings us to the second point. With Boon
+ Gable, we can incorporate the new clothes we
brought with the clothes from your closet and give
you style advice in person, which is a great service
we bring right to your home. (And you can buy
them right on the spot.)
Third, we don't own any inventory, so if it's not
a perfect fit, we don't try to push it on you. We are
building a relationship with you based on service,
not trying to push you to make a purchase of our
goods. Our stylists are available seven days a week
from 9 in the morning to 8:30 in the evening.
Since your launch in 2016, what have you
learned about sales and customers?

We now have thousands of customers. Of those,
60 percent return to us every eight to 10 weeks.
STORES.ORG

Our average order size, which is around $700, is
six times that of traditional ecommerce. And our
repeat rate is very high because, again, we are
building a relationship with our customer through
expert service.
As I mentioned previously, we pass [savings]
on to our customer since we are shopping every
single day. We know exactly when and where all
the sales are.
What can you tell us about partner brands
and retailers?

Since 2016, we've sold more than 850 brands
to our clients, so we have a very wide diversity
of price points and aesthetics that we can choose
from. We work with small boutiques like Karen
Millen all the way to large department stores like
Neiman Marcus and Bloomingdale's. We're able to
make hundreds of brands available, including the
ones I mentioned previously.
Janet Groeber has covered all aspects of the retail industry
for more than 20 years. Her reporting has appeared in
AdWeek and DDI Magazine, among others.
STORES January 2018 21


http://www.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - January 2018

Editor’s Page
President’s Page
Retail Politics
NRF News
TRENDS
Retail People
Disruption Is the New Normal in Retail
20 Ideas Worth Stealing
Drug Store Cowboy
C2W
TECHNOLOGY
WORKFORCE MANAGEMENT
OMNICHANNEL
AI
MARKETING
FINANCE
BUSINESS OPERATIONS
STARTUP SPOTLIGHT
SECURITY
HUMAN RESOURCES
POV
Communities
End Cap
STORES Magazine - January 2018 - intro
STORES Magazine - January 2018 - cover1
STORES Magazine - January 2018 - cover2
STORES Magazine - January 2018 - 3
STORES Magazine - January 2018 - 4
STORES Magazine - January 2018 - 5
STORES Magazine - January 2018 - Editor’s Page
STORES Magazine - January 2018 - 7
STORES Magazine - January 2018 - President’s Page
STORES Magazine - January 2018 - 9
STORES Magazine - January 2018 - 10
STORES Magazine - January 2018 - 11
STORES Magazine - January 2018 - Retail Politics
STORES Magazine - January 2018 - NRF News
STORES Magazine - January 2018 - TRENDS
STORES Magazine - January 2018 - 15
STORES Magazine - January 2018 - 16
STORES Magazine - January 2018 - 17
STORES Magazine - January 2018 - 18
STORES Magazine - January 2018 - 19
STORES Magazine - January 2018 - Retail People
STORES Magazine - January 2018 - 21
STORES Magazine - January 2018 - Disruption Is the New Normal in Retail
STORES Magazine - January 2018 - 23
STORES Magazine - January 2018 - 24
STORES Magazine - January 2018 - 25
STORES Magazine - January 2018 - 20 Ideas Worth Stealing
STORES Magazine - January 2018 - 27
STORES Magazine - January 2018 - 28
STORES Magazine - January 2018 - 29
STORES Magazine - January 2018 - 30
STORES Magazine - January 2018 - 31
STORES Magazine - January 2018 - 32
STORES Magazine - January 2018 - 33
STORES Magazine - January 2018 - 34
STORES Magazine - January 2018 - 35
STORES Magazine - January 2018 - Drug Store Cowboy
STORES Magazine - January 2018 - 37
STORES Magazine - January 2018 - 38
STORES Magazine - January 2018 - 39
STORES Magazine - January 2018 - C2W
STORES Magazine - January 2018 - TECHNOLOGY
STORES Magazine - January 2018 - 42
STORES Magazine - January 2018 - 43
STORES Magazine - January 2018 - WORKFORCE MANAGEMENT
STORES Magazine - January 2018 - 45
STORES Magazine - January 2018 - OMNICHANNEL
STORES Magazine - January 2018 - 47
STORES Magazine - January 2018 - AI
STORES Magazine - January 2018 - 49
STORES Magazine - January 2018 - MARKETING
STORES Magazine - January 2018 - 51
STORES Magazine - January 2018 - FINANCE
STORES Magazine - January 2018 - 53
STORES Magazine - January 2018 - BUSINESS OPERATIONS
STORES Magazine - January 2018 - 55
STORES Magazine - January 2018 - STARTUP SPOTLIGHT
STORES Magazine - January 2018 - 57
STORES Magazine - January 2018 - SECURITY
STORES Magazine - January 2018 - 59
STORES Magazine - January 2018 - 60
STORES Magazine - January 2018 - HUMAN RESOURCES
STORES Magazine - January 2018 - 62
STORES Magazine - January 2018 - 63
STORES Magazine - January 2018 - POV
STORES Magazine - January 2018 - Communities
STORES Magazine - January 2018 - End Cap
STORES Magazine - January 2018 - cover3
STORES Magazine - January 2018 - cover4
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