STORES Magazine - January 2018 - 39

SMARTER
RETAIL

™

A Novel Edge Server Solution
for the next Retail Revolution

R

etailers constantly face disruptive
competitors, changing shopping habits,
channel shifts, and economic ambiguity.
Keeping up with these changes daily, not only is
expensive, but in some cases can effectively put
the retailer out of business overnight. For retailers
to survive in such a dynamic environment, a high
degree of automation with fully agile computing
systems and networks is now a vital requirement
more than ever.
With augmented reality and remote product
visualization technologies, shoppers can now
imagine how their sofa goes with their furnishings
or how an item of clothing might look like once
worn. Cutting-edge retailers now employ machine
learning and AI to offer an in-store customer
experience that reduces the amount of thought and
time required of the shopper without compromising
service quality going as far as making no-checkout
stores commonplace in the next 10 years1.
The four "Ps" of marketing (i.e., Product. Price.
Promotion. Placement) has also evolved to five
"Ps" with Proximity marketing based on wireless
technologies that deliver targeted marketing
content, via Wi-Fi or Bluetooth to smartphones in
close proximity2. Over the next few years, multilingual robots or virtual chatbots, running on smart
devices, will help manage inventory and will greet
and show customers where to find products3.
A three-year old New York-based company,
Max2 Inc., and its UK-based affiliate, Virtuosys Ltd.,
have jointly developed a revolutionary solution
for the retail industry to roll-out a new retail site,
or upgrade an existing site, to implement most
all of the aforementioned solutions more rapidly,
efficiently and cost effectively than any other
solution available today while leaving the existing
IT network and applications either mostly intact or
replaced only to the extent that retailer desires.
The solution, called VeeaHub, was designed
to address "where the typical apps and services
should be run in the IT infrastructure of tomorrow
while supporting a wide range of machine
learning, AI and IoT applications along with
retailers' proprietary applications most flexibly and
cost-effectively at the same time." Several studies
and interactions with retailers made it obvious
that many applications will inevitably reside in the
cloud, but cloud infrastructures cannot efficiently
handle the massive amounts of data that will
be generated cost-effectively, especially, when
1
2
3

connectivity solutions are at a premium, not reliable or
with limited bandwidth.
Despite the cloud's scalability, cost-effectiveness in
CPU and storage, and support for future architectures,
latency issues can render real-time processing of many
applications useless. It is now generally believed
among leading CIOs and IT professionals that
networks of future will be hybrid networks through
a combination of cloud servers, edge servers, and
central IT components, with applications, or parts
of applications, residing in these distinct but fully
integrated components.
VeeaHub is a small, cost-effective, and high
performance "drop & play" cloud-managed edge
server and a secure IoT hub solution that supports a
wide range of retail applications. As a hyperconverged
edge server, with a unique software architecture
that provides for container-based virtualization (i.e.,
ensuring isolation between apps) with constrained
access to the OS kernel, it provides for highly balanced
computing, storage and network capabilities that
optimizes running of edge applications. It typically
resides at the edge of the network in a store or branch
office while providing for software-defined managed
access with redundant communication paths. It also
supports the ability to offer services that previously
were not feasible through cloud-based networks (e.g.,
private content sharing among a large number of stores
or branch offices while conducting employee training or
executive video chats). On a stand-alone basis, a cluster
of VeeaHubs can also create a wireless and/or wired
"private cloud". VeeaHub's open software platform
permits upload of apps developed by third parties
providing for a wide range of solutions and applications
to be offered through VeeaHub's App Store.
This solution differs from all other available
solutions in the sense that it truly offers a fully
distributed hyperconverged wired and wireless
infrastructure approach, where the containerized apps
can most efficiently run on edge server nodes (i.e.,
VeeaHubs) within one building, across a campus or
across the globe on a self-healing and self-organizing
mesh network, called Vmesh, that offers both a
computing mesh as well as a hybrid wireless mesh
capability combining WiFi, Bluetooth, 802.15.4
technologies (Zigbee, Z-Wave, 6LoWPAN and Thread)
and optionally 3G/4G/5G cellular over one extended
wireless/wired mesh network. VeeaHub also contains
an integrated Eddystone beacon function. Such a
distributed Hyperconverged Infrastructure ("HCI")
offers the IT professionals the ability to define and

https://www.forbes.com/sites/quora/2017/02/10/will-no-checkout-stores-like-amazon-go-be-commonplace-by-2025/#792662949465
https://www.forbes.com/sites/gregpetro/2014/10/08/how-proximity-marketing-is-driving-retail-sales/#e0f09563ed43
https://www.marketingweek.com/2014/06/04/hamleys-armani-and-hackett-to-use-ibeacons-for-personalised-marketing/

pre-configure bundles of hardware and software, as
pre-defined clusters, for rapid roll-out with the goal of
minimizing compatibility issues, simplifying network
management and maximizing network security through
each network layer.
Moreover, with the bundled software development
tools, retailers can develop and run their own proprietary
applications in software containers that can autoselectively run on an edge server or on pre-defined edge
servers. The solution offers the ability to dynamically
shift the containers running those apps between various
edge server nodes or in the cloud containers either based
on pre-defined algorithms (e.g., availability of CPU,
storage and bandwidth resources on any one VeeaHub
or on a cluster of VeeaHubs) or automatically as a part
of VeeaHub network's self-healing or disaster recovery
mechanisms providing for a high degree of reliability.
Through the combination of cutting edge security tools
and automation, VeeaHub's network solution provides
for the ability to shift the operations between various
network nodes, clusters or the cloud depending on
the severity of attacks on the control plane, the data
plane or the management infrastructure based on predefined policies to minimize impact on mission critical
applications. Network tools offer simple commissioning
procedures (i.e., no truck roll), QoS-based management,
fault reporting, alarm & event handling, remote
configuration and OTA upgrades.
Through an enterprise grade app store,
complemented by white labeled PC/Mac apps as
well as smartphone apps for retailers and their
customers, that can be private labeled or integrated
with a retailer's or a third party developer's app(s)
using the provided SDKs and APIs, a range of
applications are currently supported including:
*	 Most of retailers' current business applications
on a highly secure platform,
*	 Connected Retail (CR-21) application for "drop
& play" capability to securely add peripherals
to POS and payment terminals on a fully PCIcompliant basis,
*	 Private WiFi for staff and public WiFi coverage
with hidden SSID(s) for store customers with
ease of use,
*	 In-store private messaging for staff & shoppers,
*	 Searchable indoor maps & directions to specific
products,
*	 Full media "on-the-spot" microtargeting for
delivering content, advertising or notifications
including with digital signage,
*	 Customer/staff & dwell time tracking and
footfall analytics,
*	 Beacon management,
*	 Targeted marketing with location-based
delivery of cached or customer-specific
information or content,
*	 Managed displays (e.g., price tags, automated
management of SALE and CLEARANCE
signs, etc.),
*	 Enhanced omni-channel fulfillment (e.g.,
directions, real-time communications including
real time suggestions and offers),
*	 Automated employee tracking & tasking,
*	 Security system support including sensory
alarms, access notification to restricted areas
and security camera monitoring,
*	 Novel shelf inventory management & asset
tracking with multiple technologies,
*	 Store automation (e.g., lighting, thermostats,
shades, etc.),
*	 IoT platform to collect, store, analyze, understand
and act real time on data streams from wireless
sensor including RFID, smartphones, Bluetooth,
ZigBee and Wi-Fi devices.

Come see Max2 at booth #734
this NRF 2018 on Level 3!


https://www.forbes.com/sites/quora/2017/02/10/will-no-checkout-stores-like-amazon-go-be-commonplace-by-2025/#792662949465 https://www.forbes.com/sites/gregpetro/2014/10/08/how-proximity-marketing-is-driving-retail-sales/#e0f09563ed43 https://www.marketingweek.com/2014/06/04/hamleys-armani-and-hackett-to-use-ibeacons-for-personalised-marketing/

Table of Contents for the Digital Edition of STORES Magazine - January 2018

Editor’s Page
President’s Page
Retail Politics
NRF News
TRENDS
Retail People
Disruption Is the New Normal in Retail
20 Ideas Worth Stealing
Drug Store Cowboy
C2W
TECHNOLOGY
WORKFORCE MANAGEMENT
OMNICHANNEL
AI
MARKETING
FINANCE
BUSINESS OPERATIONS
STARTUP SPOTLIGHT
SECURITY
HUMAN RESOURCES
POV
Communities
End Cap
STORES Magazine - January 2018 - intro
STORES Magazine - January 2018 - cover1
STORES Magazine - January 2018 - cover2
STORES Magazine - January 2018 - 3
STORES Magazine - January 2018 - 4
STORES Magazine - January 2018 - 5
STORES Magazine - January 2018 - Editor’s Page
STORES Magazine - January 2018 - 7
STORES Magazine - January 2018 - President’s Page
STORES Magazine - January 2018 - 9
STORES Magazine - January 2018 - 10
STORES Magazine - January 2018 - 11
STORES Magazine - January 2018 - Retail Politics
STORES Magazine - January 2018 - NRF News
STORES Magazine - January 2018 - TRENDS
STORES Magazine - January 2018 - 15
STORES Magazine - January 2018 - 16
STORES Magazine - January 2018 - 17
STORES Magazine - January 2018 - 18
STORES Magazine - January 2018 - 19
STORES Magazine - January 2018 - Retail People
STORES Magazine - January 2018 - 21
STORES Magazine - January 2018 - Disruption Is the New Normal in Retail
STORES Magazine - January 2018 - 23
STORES Magazine - January 2018 - 24
STORES Magazine - January 2018 - 25
STORES Magazine - January 2018 - 20 Ideas Worth Stealing
STORES Magazine - January 2018 - 27
STORES Magazine - January 2018 - 28
STORES Magazine - January 2018 - 29
STORES Magazine - January 2018 - 30
STORES Magazine - January 2018 - 31
STORES Magazine - January 2018 - 32
STORES Magazine - January 2018 - 33
STORES Magazine - January 2018 - 34
STORES Magazine - January 2018 - 35
STORES Magazine - January 2018 - Drug Store Cowboy
STORES Magazine - January 2018 - 37
STORES Magazine - January 2018 - 38
STORES Magazine - January 2018 - 39
STORES Magazine - January 2018 - C2W
STORES Magazine - January 2018 - TECHNOLOGY
STORES Magazine - January 2018 - 42
STORES Magazine - January 2018 - 43
STORES Magazine - January 2018 - WORKFORCE MANAGEMENT
STORES Magazine - January 2018 - 45
STORES Magazine - January 2018 - OMNICHANNEL
STORES Magazine - January 2018 - 47
STORES Magazine - January 2018 - AI
STORES Magazine - January 2018 - 49
STORES Magazine - January 2018 - MARKETING
STORES Magazine - January 2018 - 51
STORES Magazine - January 2018 - FINANCE
STORES Magazine - January 2018 - 53
STORES Magazine - January 2018 - BUSINESS OPERATIONS
STORES Magazine - January 2018 - 55
STORES Magazine - January 2018 - STARTUP SPOTLIGHT
STORES Magazine - January 2018 - 57
STORES Magazine - January 2018 - SECURITY
STORES Magazine - January 2018 - 59
STORES Magazine - January 2018 - 60
STORES Magazine - January 2018 - HUMAN RESOURCES
STORES Magazine - January 2018 - 62
STORES Magazine - January 2018 - 63
STORES Magazine - January 2018 - POV
STORES Magazine - January 2018 - Communities
STORES Magazine - January 2018 - End Cap
STORES Magazine - January 2018 - cover3
STORES Magazine - January 2018 - cover4
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