STORES Magazine - January 2018 - 52

n FINANCE

Keeping Up With the Pros
TaylorMade helps customers stay current with the latest in golfing technology
by PETER JOHNSTON

T

here are basically four kinds of golf
clubs: woods, irons, wedges and
putters. Woods have large, bulbous
heads and are used to drive the ball
long distances. The longest-hitting
wood of all - the club generally used
for tee shots - is called a driver. Most
well-equipped golfers also carry a
couple of fairway woods for distance
shots along the way.
Irons, which have bladelike metal
heads and come in a variety of shaft
lengths and face angles, are designed for
long, medium and short shots. Putters
are used to stroke the ball gently, rolling
it across the green and into the hole.
Oh, and the wedges? The people who
design golf courses want to make the
game challenging. One big challenge to
avoid is the sand traps - large ditches
along the fairway that the ball can land
in. The wedge is a specialized kind of
iron for getting the ball back out.
52

STORES January 2018

WOODS OF IRON
The game of golf originated in Scotland
around 600 years ago, and from the
beginning until very recently, the woods
- the long-distance clubs - were, as the
name implies, made of wood. This changed
in 1979, when a visionary named Gary
Adams came up with the idea of making
drivers and fairway woods out of steel. He
thought it was such a good idea that he set
up a factory in McHenry, Ill., and went
into business as TaylorMade Golf Co.
In its first year, TaylorMade had
$47,000 in sales; it passed the $1 billion
mark in 2006 and is now ranked among
the top manufacturers of golf clubs, balls
and accessories in the United States. The
company was owned by Adidas and was
acquired by KPS Capital Partners last year.
By far the most visible of TaylorMade's
customers are the top-ranked Professional
Golf Association touring professionals
who use its products. Among these are

Dustin Johnson, the 2016 U.S. Open
champion and world's top-ranked player;
Paula Creamer, the 2010 Women's U.S.
Open champion and a 10-time Ladies
PGA tournament winner; and about
20 other highly ranked tour contenders.
DREAMS OF GLORY
In the U.S, there are somewhere
around 10,000 teaching pros providing
instruction at golf courses and country
clubs. These people may not perform at
the level of the top touring pros - the
air gets pretty thin at the top in any
competitive activity - but by and
large, they are very good players. They
can make effective use of the complex
capabilities being engineered into today's
golf clubs.
Even if TaylorMade had all these
players to itself - which it does not since
Callaway, PING, Titleist and other brands
are busy contesting for them - touring
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Table of Contents for the Digital Edition of STORES Magazine - January 2018

Editor’s Page
President’s Page
Retail Politics
NRF News
TRENDS
Retail People
Disruption Is the New Normal in Retail
20 Ideas Worth Stealing
Drug Store Cowboy
C2W
TECHNOLOGY
WORKFORCE MANAGEMENT
OMNICHANNEL
AI
MARKETING
FINANCE
BUSINESS OPERATIONS
STARTUP SPOTLIGHT
SECURITY
HUMAN RESOURCES
POV
Communities
End Cap
STORES Magazine - January 2018 - intro
STORES Magazine - January 2018 - cover1
STORES Magazine - January 2018 - cover2
STORES Magazine - January 2018 - 3
STORES Magazine - January 2018 - 4
STORES Magazine - January 2018 - 5
STORES Magazine - January 2018 - Editor’s Page
STORES Magazine - January 2018 - 7
STORES Magazine - January 2018 - President’s Page
STORES Magazine - January 2018 - 9
STORES Magazine - January 2018 - 10
STORES Magazine - January 2018 - 11
STORES Magazine - January 2018 - Retail Politics
STORES Magazine - January 2018 - NRF News
STORES Magazine - January 2018 - TRENDS
STORES Magazine - January 2018 - 15
STORES Magazine - January 2018 - 16
STORES Magazine - January 2018 - 17
STORES Magazine - January 2018 - 18
STORES Magazine - January 2018 - 19
STORES Magazine - January 2018 - Retail People
STORES Magazine - January 2018 - 21
STORES Magazine - January 2018 - Disruption Is the New Normal in Retail
STORES Magazine - January 2018 - 23
STORES Magazine - January 2018 - 24
STORES Magazine - January 2018 - 25
STORES Magazine - January 2018 - 20 Ideas Worth Stealing
STORES Magazine - January 2018 - 27
STORES Magazine - January 2018 - 28
STORES Magazine - January 2018 - 29
STORES Magazine - January 2018 - 30
STORES Magazine - January 2018 - 31
STORES Magazine - January 2018 - 32
STORES Magazine - January 2018 - 33
STORES Magazine - January 2018 - 34
STORES Magazine - January 2018 - 35
STORES Magazine - January 2018 - Drug Store Cowboy
STORES Magazine - January 2018 - 37
STORES Magazine - January 2018 - 38
STORES Magazine - January 2018 - 39
STORES Magazine - January 2018 - C2W
STORES Magazine - January 2018 - TECHNOLOGY
STORES Magazine - January 2018 - 42
STORES Magazine - January 2018 - 43
STORES Magazine - January 2018 - WORKFORCE MANAGEMENT
STORES Magazine - January 2018 - 45
STORES Magazine - January 2018 - OMNICHANNEL
STORES Magazine - January 2018 - 47
STORES Magazine - January 2018 - AI
STORES Magazine - January 2018 - 49
STORES Magazine - January 2018 - MARKETING
STORES Magazine - January 2018 - 51
STORES Magazine - January 2018 - FINANCE
STORES Magazine - January 2018 - 53
STORES Magazine - January 2018 - BUSINESS OPERATIONS
STORES Magazine - January 2018 - 55
STORES Magazine - January 2018 - STARTUP SPOTLIGHT
STORES Magazine - January 2018 - 57
STORES Magazine - January 2018 - SECURITY
STORES Magazine - January 2018 - 59
STORES Magazine - January 2018 - 60
STORES Magazine - January 2018 - HUMAN RESOURCES
STORES Magazine - January 2018 - 62
STORES Magazine - January 2018 - 63
STORES Magazine - January 2018 - POV
STORES Magazine - January 2018 - Communities
STORES Magazine - January 2018 - End Cap
STORES Magazine - January 2018 - cover3
STORES Magazine - January 2018 - cover4
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