STORES Magazine - April 2018 - 15

n

CONCEPT2WATCH

Making Connections

GOOD GOODS
New York City
Co-founders and CEOs:
Eric Ho and Rose Ng
Locations: 1

STORES.ORG

Good Goods, a store that opened just before the holidays last year, aims to connect new
brands with customers looking for interesting quality products.
Somewhere between a bricks-and-mortar store and a seasonal pop-up, the first of what
might be multiple Good Goods was located on a busy New York City street in SoHo. Cofounders and CEOs Eric Ho and Rosa Ng want to have at least one new Good Goods open
in coming months, possibly in New York, Washington, D.C., or Chicago. By year's end, Ho's
hoping for a stable of Good Goods popping up wherever the market and economic dynamics
are fertile and promising.
Both Ho and Ng have backgrounds in opening what Ho describes as "flexible retail spaces
that give commercial real estate access to lower entry brands within underused store fronts."
The store typically carries 70 to 80 brands, each paying a fee based on both the number
of products being featured as well as their price points. The product mix, which currently
includes fashion, jewelry, accessories, ceramics, furniture and skincare, changes every three to
four weeks.
Good Goods supplies merchandising units and trains sales associates to speak knowledgably
about each brand. In addition, Good Goods shares select customer marketing data with its
brand customers, such as bestselling products, colors or styles, Ho says. He expects some 25
to 50 percent of the featured brands to remain in the product mix.
Moving forward, "our strategy is [to be] flexible and agile," he says, "so we can access
commercial real estate in a strategic way."
- Liz Parks

STORES April 2018 15


http://www.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - April 2018

Editor’s Page
President’s Page
Retail Politics
NRF News
TRENDS
C2W
Retail People
A Taste for Success
Want It, Need It, Gotta Have It
SUPPLY CHAIN
TECHNOLOGY
FINANCE
Q&A
MERCHANDISING
BUSINESS OPERATIONS Lowe’s expands training program to help communities in need.
BUSINESS OPERATIONS Bloomin’ Brands uses data to save money and improve the customer experience.
BUSINESS OPERATIONS Grove Collaborative reduces delivery times and improves customer satisfaction.
STARTUP SPOTLIGHT IceCream Labs uses machine learning and visual intelligence to drive ecommerce.
THEFT
SECURITY
POV
Communities
End Cap
STORES Magazine - April 2018 - Intro
STORES Magazine - April 2018 - cover1
STORES Magazine - April 2018 - cover2
STORES Magazine - April 2018 - 3
STORES Magazine - April 2018 - 4
STORES Magazine - April 2018 - 5
STORES Magazine - April 2018 - Editor’s Page
STORES Magazine - April 2018 - President’s Page
STORES Magazine - April 2018 - Retail Politics
STORES Magazine - April 2018 - NRF News
STORES Magazine - April 2018 - TRENDS
STORES Magazine - April 2018 - 11
STORES Magazine - April 2018 - 12
STORES Magazine - April 2018 - 13
STORES Magazine - April 2018 - 14
STORES Magazine - April 2018 - C2W
STORES Magazine - April 2018 - Retail People
STORES Magazine - April 2018 - 17
STORES Magazine - April 2018 - A Taste for Success
STORES Magazine - April 2018 - 19
STORES Magazine - April 2018 - 20
STORES Magazine - April 2018 - 21
STORES Magazine - April 2018 - Want It, Need It, Gotta Have It
STORES Magazine - April 2018 - 23
STORES Magazine - April 2018 - 24
STORES Magazine - April 2018 - 25
STORES Magazine - April 2018 - SUPPLY CHAIN
STORES Magazine - April 2018 - 27
STORES Magazine - April 2018 - 28
STORES Magazine - April 2018 - TECHNOLOGY
STORES Magazine - April 2018 - 30
STORES Magazine - April 2018 - FINANCE
STORES Magazine - April 2018 - 32
STORES Magazine - April 2018 - Q&A
STORES Magazine - April 2018 - MERCHANDISING
STORES Magazine - April 2018 - 35
STORES Magazine - April 2018 - BUSINESS OPERATIONS Lowe’s expands training program to help communities in need.
STORES Magazine - April 2018 - 37
STORES Magazine - April 2018 - BUSINESS OPERATIONS Bloomin’ Brands uses data to save money and improve the customer experience.
STORES Magazine - April 2018 - 39
STORES Magazine - April 2018 - BUSINESS OPERATIONS Grove Collaborative reduces delivery times and improves customer satisfaction.
STORES Magazine - April 2018 - 41
STORES Magazine - April 2018 - STARTUP SPOTLIGHT IceCream Labs uses machine learning and visual intelligence to drive ecommerce.
STORES Magazine - April 2018 - THEFT
STORES Magazine - April 2018 - 44
STORES Magazine - April 2018 - 45
STORES Magazine - April 2018 - SECURITY
STORES Magazine - April 2018 - 47
STORES Magazine - April 2018 - POV
STORES Magazine - April 2018 - Communities
STORES Magazine - April 2018 - End Cap
STORES Magazine - April 2018 - cover3
STORES Magazine - April 2018 - cover4
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