STORES Magazine - September 2017 - 6

n

EDITOR'S PAGE

Lift All Boats
I

'm a Prime member. I buy
plenty from Amazon. But do
I want to buy everything from
them? No. And I don't.
It's clear that Amazon
wants control of an outsize
portion of my wallet. And
with all the news about
Amazon over the last few
months (seriously, does a day
go by without this company
appearing in a headline?), I
find myself wondering if its
omnipresence is a great thing
for the retail industry - or
ultimately ominous.
It's hard not to admire what Amazon has
achieved. While the news that yielded the
biggest crush of headlines revolved around
Amazon buying Whole Foods Market, there
was so much news coming from the Seattlebased company this summer that one needed
a scorecard to keep track.
There was word that a discount version
of Prime was being made available to those
receiving foods stamps. New capabilities
and skills were added to Alexa and delivered
through Echo. Nike announced a partnership
with Amazon, and Prime members were the
first to be able to purchase the company's
meal kits.
Prime wardrobe is in beta, Amazon is testing a
private-label lingerie line in the United Kingdom
and an announcement was made that Amazon
will start selling cars in Europe. At press time,
headlines were heralding the launch of Spark -
an Instagram-inspired shoppable feed aimed at
Prime users - and a partnership with Sears that
will result in Kenmore appliances being sold by
the internet juggernaut.
And all that was swirling around amidst
the flurry of Prime Day excitement. Amazon
reported sales on July 11 surpassed Black
Friday and Cyber Monday, making it the
biggest day in Amazon history. The event grew

by more than 60 percent
compared with last year, and
more new members joined
Prime that day than on any
single day in Amazon history.
The most popular purchase
that day: Amazon's Echo Dot.
Scott Galloway, founder of
digital intelligence firm L2 and
a professor of marketing at
New York University's Stern
School of Business, believes
Amazon will hit $1 trillion in
market capitalization by 2020.
Jeff Bezos built Amazon
for the long game, and I
admire that. Still, a big part of me will forever
cling to the "some for all" adage instead of
"all for one." My vision of retail will always
include being in stores where I can touch and
feel product, where I can see new things and
be inspired by the breadth of products and the
creative way they're merchandised.
I love a deal as much as the next person,
and convenience is important to me too, but
I'm not convinced that quality is something
to be determined solely by great website
photography. I also feel pretty strongly about
supporting businesses that operate with a
culture I admire and commitment to causes I
consider meaningful.
Instead of fearing its quest for a larger share
of shoppers' disposable income, let Amazon's
approach lift all boats. Take a leaf out of the
Amazon playbook and use data to experiment
with new strategies. Focus on ways to reshape
the customer experience. Experiment, fail and
experiment some more - and do it quickly,
because having one retailer control such a
huge portion of retail feels ominous to me.

STORES Magazine
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STORES Weekly
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SUSAN REDA
Editor, STORES Media
516/437-1245
redas@nrf.com
KRISTINA STEWART
Managing Editor
202/661-3047
stewartk@nrf.com

NAYLOR ASSOCIATION SOLUTIONS
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HEATHER GREYLING
Group Publisher
hgreyling@naylor.com
MIKE ROSS
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SARAH ALLEN
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Associate Editor
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GORDON KLASSEN
Layout and Design
gkds@naylor.com
Advertising Inquiries:
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For article reprints, contact
advertising@stores.org
PUBLISHED AUGUST 2017 NRF-K0717/8565

redas@nrf.com

Follow @Susan_Reda and #STORESMag on Twitter for retail news and trends.
STORES (ISSN 0039-1867) is published nine times per year by the National Retail Federation Inc. 1101 New York Avenue NW, Suite
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6

STORES September 2017

STORES.ORG



Table of Contents for the Digital Edition of STORES Magazine - September 2017

Editor’s Page
President’s Page
Retail Politics
NRF News
Trends
Retail People
The Favorite 50
RFID Is Ready to Revolutionize the Retail Industry
Playing Their Tune
C2W
Store Operations
Marketing
Payments
How Stonewall Kitchen Boosted Sales and Reengaged Customers
Finance
Store Operations
Inventory Management
Online
How Giant Eagle’s Technology Experiments Reduce Losses From Out-of-Stocks.
Startup Spotlight
Analytics
ORC
Fraud
Stores at 100
POV
Communities
End Cap
STORES Magazine - September 2017 - Intro
STORES Magazine - September 2017 - cover1
STORES Magazine - September 2017 - cover2
STORES Magazine - September 2017 - 3
STORES Magazine - September 2017 - 4
STORES Magazine - September 2017 - 5
STORES Magazine - September 2017 - Editor’s Page
STORES Magazine - September 2017 - 7
STORES Magazine - September 2017 - President’s Page
STORES Magazine - September 2017 - 9
STORES Magazine - September 2017 - Retail Politics
STORES Magazine - September 2017 - NRF News
STORES Magazine - September 2017 - Trends
STORES Magazine - September 2017 - 13
STORES Magazine - September 2017 - 14
STORES Magazine - September 2017 - 15
STORES Magazine - September 2017 - 16
STORES Magazine - September 2017 - Retail People
STORES Magazine - September 2017 - 18
STORES Magazine - September 2017 - The Favorite 50
STORES Magazine - September 2017 - 20
STORES Magazine - September 2017 - 21
STORES Magazine - September 2017 - 22
STORES Magazine - September 2017 - 23
STORES Magazine - September 2017 - 24
STORES Magazine - September 2017 - RFID Is Ready to Revolutionize the Retail Industry
STORES Magazine - September 2017 - 26
STORES Magazine - September 2017 - 27
STORES Magazine - September 2017 - Playing Their Tune
STORES Magazine - September 2017 - 29
STORES Magazine - September 2017 - 30
STORES Magazine - September 2017 - C2W
STORES Magazine - September 2017 - Store Operations
STORES Magazine - September 2017 - 33
STORES Magazine - September 2017 - 34
STORES Magazine - September 2017 - 35
STORES Magazine - September 2017 - Marketing
STORES Magazine - September 2017 - 37
STORES Magazine - September 2017 - Payments
STORES Magazine - September 2017 - 39
STORES Magazine - September 2017 - How Stonewall Kitchen Boosted Sales and Reengaged Customers
STORES Magazine - September 2017 - 41
STORES Magazine - September 2017 - Finance
STORES Magazine - September 2017 - 43
STORES Magazine - September 2017 - Store Operations
STORES Magazine - September 2017 - 45
STORES Magazine - September 2017 - Inventory Management
STORES Magazine - September 2017 - 47
STORES Magazine - September 2017 - Online
STORES Magazine - September 2017 - 49
STORES Magazine - September 2017 - How Giant Eagle’s Technology Experiments Reduce Losses From Out-of-Stocks.
STORES Magazine - September 2017 - 51
STORES Magazine - September 2017 - Startup Spotlight
STORES Magazine - September 2017 - 53
STORES Magazine - September 2017 - Analytics
STORES Magazine - September 2017 - 55
STORES Magazine - September 2017 - 56
STORES Magazine - September 2017 - ORC
STORES Magazine - September 2017 - 58
STORES Magazine - September 2017 - 59
STORES Magazine - September 2017 - Fraud
STORES Magazine - September 2017 - 61
STORES Magazine - September 2017 - Stores at 100
STORES Magazine - September 2017 - 63
STORES Magazine - September 2017 - POV
STORES Magazine - September 2017 - Communities
STORES Magazine - September 2017 - End Cap
STORES Magazine - September 2017 - cover3
STORES Magazine - September 2017 - cover4
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