STORES Magazine - September 2017 - 8

n

PRESIDENT'S PAGE

Who Says Retail is Dying?
Not Vice President Pence
T

here are those out
there lately who like
to proclaim the "death of
retail." But at least one
person, and a very important
person at that, knows the
rumors about the death of
our industry are premature
- U.S. Vice President
Mike Pence.
We had the good fortune
to have the vice president
as our keynote speaker as
more than 200 small retailers, national
retail company executives, state retail
association officials and CEOs from
the NRF Board of Directors gathered in
Washington this summer for our annual
Retail Advocates Summit.
To paraphrase one recent holder of
the job, having the vice president at
your event is a "big deal." For a business
group, it's recognition of your industry's
importance to the economy. That's
exactly what Pence did, citing retail as
one of the nation's largest employers and
highlighting its role in job creation and
contributions to local communities.
More importantly, he made it clear that
he and President Trump have not been
fooled by the alleged demise of retail.
"I want to assure you that our president
knows, as retail goes, so goes America,"
Pence said.
"You're one of the great job producers
in America," he said. "The National Retail
Federation slogan really sums it up best -
retail means jobs. And the best days for
American retailers lie up ahead. I promise
you that."
The vice president didn't just offer
rhetoric. He promised action on retail
industry priorities like repeal of the
Affordable Care Act and its employer
mandate that drives up payroll costs,
tax reform that would close loopholes
that benefit only a few industries and
lower rates for all, improvements to

8

STORES September 2017

transportation infrastructure
and reduction of
regulations like the Obama
administration expansion of
joint employer status that
exposes companies to more
litigation and unionization.
Pence wasn't the only
Trump administration official
who took part as retailers
came to Washington, or who
addressed misperceptions
about our industry.
Labor Secretary Alexander Acosta met
privately with the NRF Board, and heard
our concerns about how the government
doesn't properly count retail jobs or retail
sales, leaving a skewed impression counter
to the success we are experiencing.
At the Labor Department, only
employees working in a store are
considered "retail," ignoring the millions
of retail workers employed at distribution
centers, corporate headquarters,
innovation labs and elsewhere. At the
Commerce Department, only sales
made in bricks-and-mortar stores count
as retail, while those made online
are tallied separately even though
they might come from the same
company. Acosta listened closely to our
presentation, and agreed to take the
discrepancies under consideration.
It's NRF's job to serve as the voice of
retail in our nation's capital. But it's events
like the Retail Advocates Summit, where
a cross section of the members of our
vibrant industry come together to raise the
many voices of retail collectively, that give
us our strength and allow us to continue
to succeed.

STORES is published by the
National Retail Federation Inc.,
1101 New York Avenue, NW
Suite 1200
Washington, D.C. 20005.
202/783-7971
FAX 202/737-2849
CHAIRMAN OF THE BOARD
Terry Lundgren, Executive Chairman,
Macy's Inc.
VICE CHAIR
Karen Katz, President and CEO,
Neiman Marcus Group
PRESIDENT & CEO
Matthew R. Shay
SENIOR VICE PRESIDENTS
Cristina Ceresoli, Retail Strategy
Ellen Davis, NRF Foundation
Stephanie Martz,
General Counsel
David French,
Government Relations
Carleen C. Kohut, COO
Lisa Marzetti, Member Development
& Partnerships
Susan Newman, Conferences
Bill Thorne, Communications
& Public Affairs

EXECUTIVE DIRECTOR
Rob Green 202/626-8187

VICE PRESIDENT,
MEMBER ENGAGEMENT
Artemis Berry 202/626-8118

1101 New York Avenue, NW
Suite 1200
Washington, D.C. 20005
All articles published in this magazine
represent solely the individual opinions of
the writers, and not necessarily those of the
National Retail Federation.

STORES.ORG


http://www.STORES.ORG

Table of Contents for the Digital Edition of STORES Magazine - September 2017

Editor’s Page
President’s Page
Retail Politics
NRF News
Trends
Retail People
The Favorite 50
RFID Is Ready to Revolutionize the Retail Industry
Playing Their Tune
C2W
Store Operations
Marketing
Payments
How Stonewall Kitchen Boosted Sales and Reengaged Customers
Finance
Store Operations
Inventory Management
Online
How Giant Eagle’s Technology Experiments Reduce Losses From Out-of-Stocks.
Startup Spotlight
Analytics
ORC
Fraud
Stores at 100
POV
Communities
End Cap
STORES Magazine - September 2017 - Intro
STORES Magazine - September 2017 - cover1
STORES Magazine - September 2017 - cover2
STORES Magazine - September 2017 - 3
STORES Magazine - September 2017 - 4
STORES Magazine - September 2017 - 5
STORES Magazine - September 2017 - Editor’s Page
STORES Magazine - September 2017 - 7
STORES Magazine - September 2017 - President’s Page
STORES Magazine - September 2017 - 9
STORES Magazine - September 2017 - Retail Politics
STORES Magazine - September 2017 - NRF News
STORES Magazine - September 2017 - Trends
STORES Magazine - September 2017 - 13
STORES Magazine - September 2017 - 14
STORES Magazine - September 2017 - 15
STORES Magazine - September 2017 - 16
STORES Magazine - September 2017 - Retail People
STORES Magazine - September 2017 - 18
STORES Magazine - September 2017 - The Favorite 50
STORES Magazine - September 2017 - 20
STORES Magazine - September 2017 - 21
STORES Magazine - September 2017 - 22
STORES Magazine - September 2017 - 23
STORES Magazine - September 2017 - 24
STORES Magazine - September 2017 - RFID Is Ready to Revolutionize the Retail Industry
STORES Magazine - September 2017 - 26
STORES Magazine - September 2017 - 27
STORES Magazine - September 2017 - Playing Their Tune
STORES Magazine - September 2017 - 29
STORES Magazine - September 2017 - 30
STORES Magazine - September 2017 - C2W
STORES Magazine - September 2017 - Store Operations
STORES Magazine - September 2017 - 33
STORES Magazine - September 2017 - 34
STORES Magazine - September 2017 - 35
STORES Magazine - September 2017 - Marketing
STORES Magazine - September 2017 - 37
STORES Magazine - September 2017 - Payments
STORES Magazine - September 2017 - 39
STORES Magazine - September 2017 - How Stonewall Kitchen Boosted Sales and Reengaged Customers
STORES Magazine - September 2017 - 41
STORES Magazine - September 2017 - Finance
STORES Magazine - September 2017 - 43
STORES Magazine - September 2017 - Store Operations
STORES Magazine - September 2017 - 45
STORES Magazine - September 2017 - Inventory Management
STORES Magazine - September 2017 - 47
STORES Magazine - September 2017 - Online
STORES Magazine - September 2017 - 49
STORES Magazine - September 2017 - How Giant Eagle’s Technology Experiments Reduce Losses From Out-of-Stocks.
STORES Magazine - September 2017 - 51
STORES Magazine - September 2017 - Startup Spotlight
STORES Magazine - September 2017 - 53
STORES Magazine - September 2017 - Analytics
STORES Magazine - September 2017 - 55
STORES Magazine - September 2017 - 56
STORES Magazine - September 2017 - ORC
STORES Magazine - September 2017 - 58
STORES Magazine - September 2017 - 59
STORES Magazine - September 2017 - Fraud
STORES Magazine - September 2017 - 61
STORES Magazine - September 2017 - Stores at 100
STORES Magazine - September 2017 - 63
STORES Magazine - September 2017 - POV
STORES Magazine - September 2017 - Communities
STORES Magazine - September 2017 - End Cap
STORES Magazine - September 2017 - cover3
STORES Magazine - September 2017 - cover4
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