Rural Water - Quarter 3, 2017 - 54

* Inform members, communities and
stakeholders of the new plan. Describe
enhancements to the organization, new
ideas and direction (supporting ROI).
Do this through articles, the website,
announcements and dissemination to
components, where applicable.
* Publicize the report with collateral
material. Transform the typed pages
into a brochure that informs members,
prospects and sponsors of the
organization's direction. Promote the plan
using a brochure or PDF at meetings, on
the website and in new member kits.
Design an information card or bookmarks
with the new mission, vision and goals,
plus contact information. Distribute them
liberally.
* Most membership brochures can
benefit from a fresh look. After creating
a strategic plan brochure, consider
creating a membership brochure that
complements the plan. This ties joining
and renewal to the organization's
mission, goals and strategies.
* If there are components, give them
tools to inform local members about the
strategic direction. Provide copies of the
plan, collateral and a PowerPoint.
* Add the plan to the website. Too many
organizations include history and bylaws
on their website but fail to promote
strategic direction.
* Appoint a plan-champion. Similar to the
treasurer overseeing the budget, the planchampion monitors progress on the plan.
Consider the president-elect for this role.

At three months
The plan should be integrated into the
organization. It will have an impact on nearly
every aspect.

Why Have a Strategic Plan
1. Roadmap - The plan identifies the "destination" and guides the board of
directors, committees and staff.
2. Continuity/sustainability - Without a plan, the organization is susceptible to
mission drift and simply being reactionary.
3. Prioritization - Planning allows leaders to identify the important issues and
programs and to drop programs that are ineffective or irrelevant.
4. Allocation of resources - Planning is the disciplined allocation of resources
(time and money).
5. Assignment and timelines - Good plans include performance measures and
assignments indicating how and when projects will be done.
6. Awareness - The plan should be compelling to members and stakeholders.

* Align the plan with the budget.
The budget is not the driver of the
organization, but the reverse. The strategic
plan should both generate and expend
funds through programs and projects.
* Under each goal, the committees
should be aligned. A strategic goal
without a committee or champion is
likely to fail. Be sure committees have a
copy of the strategic plan in their folder
so they are always working to advance
the strategies and goals.
* The staff or departments will want
take "ownership" of elements of the
strategic plan.
* A business plan is a tool to set tactics
and metrics related to the strategic plan.
It will identify specifics, deadlines and
persons or committees accountable in
the next 12 months. The staff creates the
business plan (program of work).
* The board agenda should include
elements of the strategic plan. The aim
is to transition the traditional agenda that
includes reports and updates to a focus
on mission and goals. Keep the plan in
front of the board at every meeting.

THIS "CHECKLIST" IS SIMILAR TO
AN AIRLINE PILOT'S FLIGHT PLAN AND
PRE-FLIGHT CHECKLIST. THINGS HAVE TO
BE DONE IN ORDER AND AT THE RIGHT
TIMES TO BE SUCCESSFUL.

54

THIRD QUARTER 2017

* At board meetings include the mission
statement on the wall, board table or
the back of the name tent cards. When
directors propose ideas for new projects,
reference the mission and plan and
discuss what might have to be dropped if
new programs are undertaken.

At 12 months
* Review the plan in full at the annual
board orientation to report on progress
and expectations for the year.
* Appoint a new plan-champion. Ideally
the president-elect had that role; as he
or she moves into office with complete
knowledge of the plan, the new presidentelect becomes the plan's champion.
* Update the program of work with revised
deadlines, metrics and assignments.

At three years
* Internal and external environments have
changed since the plan was developed.
Schedule a board retreat to craft a new
plan, built upon the prior goals1.
Use the checklist as a flight plan to
successfully implement the strategic plan. ●
Bob Harris, CAE, provides free governance
tips and templates at www.nonprofitcenter.
com. He conducts board development,
facilitates strategic plans and consults on
organizational performance. Checklists are
a means for consistent application, staff
empowerment and sustainability.

Footnotes
1

When a plan is done well, it is anticipated
that the organization's goals (core
competences) will remain similar - it is
the strategies and tactics that are likely to
change at successive retreats.


http://www.nonprofitcenter.com

Table of Contents for the Digital Edition of Rural Water - Quarter 3, 2017

From the President
Surviving Hurricanes
Emergency Preparedness
Indiana Teamwork During a Flood Emergency
Rates and Long-Term Sustainability
Technology: Ammonia – A Growing Problem with a Practical Solution
Emergency Management: Biological Wastewater Treatment Toxicity
Insurance: Commercial General Liability Coverage Basics
A Day in the Life of a Circuit Rider
Regulatory Update
Case Study: Installing Granular Activated Carbon Today to Prevent Regulatory Issues in the Future
Cleared for Takeoff
Up the Creek: Birdfeeder Politics
Index to Advertisers/ Advertisers.com
From the CEO
Rural Water - Quarter 3, 2017 - intro
Rural Water - Quarter 3, 2017 - cover1
Rural Water - Quarter 3, 2017 - cover2
Rural Water - Quarter 3, 2017 - 3
Rural Water - Quarter 3, 2017 - 4
Rural Water - Quarter 3, 2017 - 5
Rural Water - Quarter 3, 2017 - 6
Rural Water - Quarter 3, 2017 - 7
Rural Water - Quarter 3, 2017 - 8
Rural Water - Quarter 3, 2017 - 9
Rural Water - Quarter 3, 2017 - 10
Rural Water - Quarter 3, 2017 - From the President
Rural Water - Quarter 3, 2017 - Surviving Hurricanes
Rural Water - Quarter 3, 2017 - 13
Rural Water - Quarter 3, 2017 - 14
Rural Water - Quarter 3, 2017 - 15
Rural Water - Quarter 3, 2017 - 16
Rural Water - Quarter 3, 2017 - 17
Rural Water - Quarter 3, 2017 - Emergency Preparedness
Rural Water - Quarter 3, 2017 - 19
Rural Water - Quarter 3, 2017 - 20
Rural Water - Quarter 3, 2017 - 21
Rural Water - Quarter 3, 2017 - 22
Rural Water - Quarter 3, 2017 - 23
Rural Water - Quarter 3, 2017 - 24
Rural Water - Quarter 3, 2017 - 25
Rural Water - Quarter 3, 2017 - 26
Rural Water - Quarter 3, 2017 - Indiana Teamwork During a Flood Emergency
Rural Water - Quarter 3, 2017 - 28
Rural Water - Quarter 3, 2017 - 29
Rural Water - Quarter 3, 2017 - 30
Rural Water - Quarter 3, 2017 - Rates and Long-Term Sustainability
Rural Water - Quarter 3, 2017 - 32
Rural Water - Quarter 3, 2017 - 33
Rural Water - Quarter 3, 2017 - 34
Rural Water - Quarter 3, 2017 - Technology: Ammonia – A Growing Problem with a Practical Solution
Rural Water - Quarter 3, 2017 - 36
Rural Water - Quarter 3, 2017 - 37
Rural Water - Quarter 3, 2017 - 38
Rural Water - Quarter 3, 2017 - Emergency Management: Biological Wastewater Treatment Toxicity
Rural Water - Quarter 3, 2017 - 40
Rural Water - Quarter 3, 2017 - 41
Rural Water - Quarter 3, 2017 - 42
Rural Water - Quarter 3, 2017 - Insurance: Commercial General Liability Coverage Basics
Rural Water - Quarter 3, 2017 - 44
Rural Water - Quarter 3, 2017 - A Day in the Life of a Circuit Rider
Rural Water - Quarter 3, 2017 - 46
Rural Water - Quarter 3, 2017 - Regulatory Update
Rural Water - Quarter 3, 2017 - 48
Rural Water - Quarter 3, 2017 - 49
Rural Water - Quarter 3, 2017 - 50
Rural Water - Quarter 3, 2017 - Case Study: Installing Granular Activated Carbon Today to Prevent Regulatory Issues in the Future
Rural Water - Quarter 3, 2017 - 52
Rural Water - Quarter 3, 2017 - Cleared for Takeoff
Rural Water - Quarter 3, 2017 - 54
Rural Water - Quarter 3, 2017 - Up the Creek: Birdfeeder Politics
Rural Water - Quarter 3, 2017 - 56
Rural Water - Quarter 3, 2017 - 57
Rural Water - Quarter 3, 2017 - Index to Advertisers/ Advertisers.com
Rural Water - Quarter 3, 2017 - 59
Rural Water - Quarter 3, 2017 - 60
Rural Water - Quarter 3, 2017 - From the CEO
Rural Water - Quarter 3, 2017 - 62
Rural Water - Quarter 3, 2017 - cover3
Rural Water - Quarter 3, 2017 - cover4
https://www.nxtbook.com/naylor/NRWQ/NRWQ0418
https://www.nxtbook.com/naylor/NRWQ/NRWQ0318
https://www.nxtbook.com/naylor/NRWQ/NRWQ0218
https://www.nxtbook.com/naylor/NRWQ/NRWQ0118
https://www.nxtbook.com/naylor/NRWQ/NRWQ0417
https://www.nxtbook.com/naylor/NRWQ/NRWA0016
https://www.nxtbook.com/naylor/NRWQ/NRWQ0317
https://www.nxtbook.com/naylor/NRWQ/NRWQ0217
https://www.nxtbook.com/naylor/NRWQ/NRWQ0117
https://www.nxtbook.com/naylor/NRWQ/NRWQ0416
https://www.nxtbook.com/naylor/NRWQ/NRWQ0316
https://www.nxtbook.com/naylor/NRWQ/NRWA0015
https://www.nxtbook.com/naylor/NRWQ/NRWQ0216
https://www.nxtbook.com/naylor/NRWQ/NRWQ0116
https://www.nxtbook.com/naylor/NRWQ/NRWQ0415
https://www.nxtbook.com/naylor/NRWQ/NRWQ0315
https://www.nxtbook.com/naylor/NRWQ/NRWQ0215
https://www.nxtbook.com/naylor/NRWQ/NRWQ0115
https://www.nxtbook.com/naylor/NRWQ/NRWQ0414
https://www.nxtbook.com/naylor/NRWQ/NRWQ0314
https://www.nxtbook.com/naylor/NRWQ/NRWQ0214
https://www.nxtbook.com/naylor/NRWQ/NRWQ0114
https://www.nxtbook.com/naylor/NRWQ/NRWQ0413
https://www.nxtbook.com/naylor/NRWQ/NRWQ0313
https://www.nxtbook.com/naylor/NRWQ/NRWQ0213
https://www.nxtbook.com/naylor/NRWQ/NRWQ0113
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0412
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0312
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0212
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0112
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0411
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0311
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0211
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0111
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0410
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0310
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0210
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0110
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0409
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0309
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0209
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0109
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0408
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0308
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0208
https://www.nxtbook.com/nxtbooks/naylor/NRWQ0108
https://www.nxtbookmedia.com