Rural Water - Quarter 4, 2017 - 18

country and employer. Many worked
for the same employer their entire
life. They were raised in a paternalistic
environment and were taught to respect
authority. They were and are good
team players and generally don't ruffle
any feathers or initiate conflict in the
workplace. They believe you move up the
ladder by hard work and perseverance.
Of all five generations in today's
workplace, the Veterans are slow to
change their work habits. As a whole,
they are less technologically adept than
the younger generations.

Their leadership style represents
being direct and in control and adhering
to a command structure. They appreciate
communicating face-to-face or in official
memos. They don't do well with e-mails. They
are slow to make decisions, wanting all the
facts and time to study them before they do.
Baby Boomers represent 29 percent of
the workforce. This group is optimistic and
team oriented. They think job status and
symbols are important, are always learning,
are loyal, tend to be workaholics, are open
minded, embrace the value of "inclusive"
leadership and also prefer face-to-face

For more information Contact
Zenner USA, 15280 Addison Rd. Suite 340, Addison, TX 75001
Phone: 972-386-6611 * Fax: 972-386-1814
e-mail: info@zennerusa.com * www.zennerusa.com
18 FOURTH
QUARTER 2017
889333_Zenner.indd
1

10/17/17 2:32 PM

communication. They were the first group
to be graded for "getting along well with
others." Their vast numbers meant much
competition, so they work till the job's
done, no matter how late. They were
raised by parents who told them they
could have it all and do anything they
wanted to do.
The Baby Boomer generation
represents over 85 million people across
North America. This generation is often
divided into two groups due to its size,
which includes first half and second
half Boomers. The division is used
to distinguish between those born in
the 1940s and early 50s who actively
participated in the events of the 60s and
those born in the mid-1950s and early 60s
who were too late to actively participate in
Woodstock and other cultural movements.
As children of Veteran parents,
Baby Boomers enjoyed a child-focused
upbringing. Their parents sacrificed in order
to be able to indulge them and raise them
in a new era of possibilities. As children of
the 1940s and 50s, Baby Boomers grew
up in optimistic, positive times. America
was booming after the war, with the
highest fertility rates in almost 200 years
and the greatest economic expansion this
country had ever experienced. They were
accustomed to being in the spotlight and
learned that, due to their size, they could
influence traditional systems to bend to
accommodate their needs. Their sheer
numbers influenced the expansion of
suburbia and the building of new hospitals
and schools. As Baby Boomers matured,
they had a strong willingness to prove
themselves to their parents who had
sacrificed for their freedom. Their careers
became their symbol of value and worth.
They worked longer work-weeks than
generations before them and believed that
success would come through continual
learning and growth. Mass numbers =
highly competitive. They are great team
players and love meetings.
Nearly 70 million workers from the
Baby Boomer generation will retire by
2025.This projected exodus has employers
scrambling to find ways to attract,
manage and retain workers from the
younger generations.
Generation X represents 33 percent
of the workforce and is the first generation
to really experience their mothers being


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Table of Contents for the Digital Edition of Rural Water - Quarter 4, 2017

From the President
Moving Forward with Workforce Development
Managing and Working in a Multi-Generational Workforce
Veterans in the Water Industry
New Online Database Provides Misleading Information for Tap Water Customers
WaterPro Rocks Reno
Finance: How to Start Saving for Retirement
Technology: Rural Water District Finds Effective GIS Support
Regulatory Update
A Day in the Life of a Circuit Rider: Rita Clary, Kansas Rural Water Association
Up the Creek: Of Birds and Men
Index to Advertisers/ Advertisers.com
From the CEO
Rural Water - Quarter 4, 2017 - intro
Rural Water - Quarter 4, 2017 - cover1
Rural Water - Quarter 4, 2017 - cover2
Rural Water - Quarter 4, 2017 - 3
Rural Water - Quarter 4, 2017 - 4
Rural Water - Quarter 4, 2017 - 5
Rural Water - Quarter 4, 2017 - 6
Rural Water - Quarter 4, 2017 - 7
Rural Water - Quarter 4, 2017 - 8
Rural Water - Quarter 4, 2017 - 9
Rural Water - Quarter 4, 2017 - 10
Rural Water - Quarter 4, 2017 - From the President
Rural Water - Quarter 4, 2017 - Moving Forward with Workforce Development
Rural Water - Quarter 4, 2017 - 13
Rural Water - Quarter 4, 2017 - 14
Rural Water - Quarter 4, 2017 - 15
Rural Water - Quarter 4, 2017 - Managing and Working in a Multi-Generational Workforce
Rural Water - Quarter 4, 2017 - 17
Rural Water - Quarter 4, 2017 - 18
Rural Water - Quarter 4, 2017 - 19
Rural Water - Quarter 4, 2017 - 20
Rural Water - Quarter 4, 2017 - 21
Rural Water - Quarter 4, 2017 - Veterans in the Water Industry
Rural Water - Quarter 4, 2017 - 23
Rural Water - Quarter 4, 2017 - 24
Rural Water - Quarter 4, 2017 - New Online Database Provides Misleading Information for Tap Water Customers
Rural Water - Quarter 4, 2017 - 26
Rural Water - Quarter 4, 2017 - 27
Rural Water - Quarter 4, 2017 - WaterPro Rocks Reno
Rural Water - Quarter 4, 2017 - 29
Rural Water - Quarter 4, 2017 - 30
Rural Water - Quarter 4, 2017 - 31
Rural Water - Quarter 4, 2017 - 32
Rural Water - Quarter 4, 2017 - 33
Rural Water - Quarter 4, 2017 - 34
Rural Water - Quarter 4, 2017 - Finance: How to Start Saving for Retirement
Rural Water - Quarter 4, 2017 - 36
Rural Water - Quarter 4, 2017 - Technology: Rural Water District Finds Effective GIS Support
Rural Water - Quarter 4, 2017 - 38
Rural Water - Quarter 4, 2017 - 39
Rural Water - Quarter 4, 2017 - 40
Rural Water - Quarter 4, 2017 - Regulatory Update
Rural Water - Quarter 4, 2017 - 42
Rural Water - Quarter 4, 2017 - 43
Rural Water - Quarter 4, 2017 - 44
Rural Water - Quarter 4, 2017 - A Day in the Life of a Circuit Rider: Rita Clary, Kansas Rural Water Association
Rural Water - Quarter 4, 2017 - Up the Creek: Of Birds and Men
Rural Water - Quarter 4, 2017 - 47
Rural Water - Quarter 4, 2017 - Index to Advertisers/ Advertisers.com
Rural Water - Quarter 4, 2017 - 49
Rural Water - Quarter 4, 2017 - From the CEO
Rural Water - Quarter 4, 2017 - cover3
Rural Water - Quarter 4, 2017 - cover4
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