The Edge - Q1, 2014 - (Page 9)

the President's Message volume 8, no. 1 The Edge is published for the Northeast Spa & Pool Association 6B South Gold Drive Hamilton, New Jersey 08691 609-689-9111, fax: 609-689-9110 2014 Editorial Board Ron Derven Editor Kyle H. Chaikin, CPO, CBP, CSP President NESPA, APSP Affi liate John C. Migliaccio, CBP, CPO Vice President NESPA, APSP Affi liate Frank Borelle Treasurer NESPA, APSP Affi liate Irene Insignares, CBP, CPO Secretary, NESPA APSP Affi liate John C. Romano, CBP, CSP National Director Region I The Edge Staff Lawrence Caniglia, JD, CAE Executive Director Paulette Pitrak, MS, CSP Deputy Executive Director Kelly McKelvey Director of Communications & Marketing Trish McCormick Show Manager Pat Cava, CPO Director of Education Alcide Guzman Information Services Manager Beverly Burtt Show Administrator B.J. Hann Programs Coordinator Published by Naylor, LLC 5950 NW 1st Place, Gainesville, Florida 32607, 352-332-1252, 800-369-6220, fax: 352-331-3525, Publisher: Tracy Thompkins Editor: Leslee Masters Project Manager: Kim Davies Publication Director: Brian Hoover Research: Katie Doerksen Advertising Sales: Maria Antonation, Candace Bremner, David S. Evans, Steven Faulkner, Chuck Herrholtz, Nicole Hudson, John O'Neil, Beth Palmer, Margaux Tomac Layout and Design: Emma Law PUBLISHED JANUARY 2014/ NSPQ0114/9388 CERTIFICATION That's How You Spell Opportunity in the Pool & Spa Business Today by Kyle H. Chaikin "This Legislature finds that businesses which engage in the building and installation of swimming pools and spas should have meaningful experience and be professionally certified in the construction of such structures." Quote from Suffolk County Legislature, amending Chapter 563 of the County Code. WELCOME TO THE 2014 Atlantic City Pool & Spa Show! It is the first and most important event that we turn to each year to see what's new and exciting in the industry. It is also our first chance of the year to build our technical and business skills through NESPA'S outstanding educational programming. Don't miss out on the opportunity to begin working on certifications in the pool and spa industry or to help maintain the certifications that you already have under your belt. As I stressed in my message in the last issue of The Edge magazine, the days of licensing are upon us. It is the law in the state of Connecticut, and it is the law in Suffolk and Nassau counties in New York. It is a sure bet that licensing will spread to other areas of the NESPA region in the not-too-distant future. What this means for you, me and our key employees is that now is the time to get those certifications that are a necessity in the pool and spa industry. For purposes of issuing licenses, governmental regulators weigh years of experience and also industry certifications to determine if a person is qualified to hold a particular license. You only need look at the quote at the beginning of this column to see that the states, counties and all government agencies are serious about your keeping up with ongoing education in the pool and spa business. Make sure that you are serious about it as well. At the Pool & Spa Show and throughout the year, there are educational programs to help you obtain various certifications. Here are the key industry certifications you and your employees should consider: * APSP Certified Building Professional Program: Candidates must have five years of industry experience and evidence of 24 hours of continuing education from the past three years. * APSP Certified Service Professional Program: Candidates must have five years or more of advanced level technical service repair and troubleshooting experience and 24 hours of continuing education courses during the past three years. * APSP Certified Service Technician Program: Candidates must have one to two years of experience in pool/spa service and repair in preparation for the three-and-a-half day course to qualify for the certification. * Certified Maintenance Specialist Program: No prerequisites are required for this certification. Candidates must take a 2.5-day course and pass a 90-minute exam. * APSP Certified Hot Tub Technician Program: Candidates for this certification must take a 2.5-day live seminar and pass an exam. You can either take the first step at the 2014 Pool & Spa Show, powered by NESPA, or make sure to keep up with your Continuing Education requirements. There are classes for all levels of industry involvement. When you head back home, follow up all year through NESPA and the chapters. Please go to the NESPA website and find all of the educational programs offered by NESPA and by the chapters; there is bound to be a class that can help you to better your business and yourself. Don't forget that while certifications are necessary, they are also an opportunity to market your expertise to new prospects and to help you gain a license when it comes to your area. I hope you have a successful show and a successful season! | Kyle H. Chaikin, CPO, CBP, CSP, is the 2013-14 president of the Northeast Spa & Pool Association, an APSP affiliate. THE EDGE 9

Table of Contents for the Digital Edition of The Edge - Q1, 2014

The President’s Message
Taking Your Business to the Next Level
Don’t Hire ‘Deadbeats’ – Use Talent-Based Interviews
Three Routes to Increased Profitability
The Latest and Greatest Online Marketing Tools
The Outdoor Room Boom
Successful Collaboration Between Landscape Architect and Pool Builder
Project Focus: Cipriano Custom Swimming Pools and Landscaping
Add Profits to the Job with Artificial Rock Waterfalls
Safely Operating the Service Truck
Selling Energy Savings
Service Award Winner Honored
Moving Beyond the Basics of Water Chemistry
Index of Advertisers

The Edge - Q1, 2014