The Edge - Q1, 2015 - (Page cover1)

SOLVED! WATER CHEMISTRY MYSTERIES REVIEWS. REVIEWS. REVIEWS. THE DETAILS OF VANISHING EDGE CONSTRUCTION the Edge 2015 FIRST QUARTER $16 ThE QUARTERly pUblIcATIon oF ThE noRThEAST SpA & pool ASSocIATIon Minding YOUR STORE www.nespapool.org http://www.nespapool.org

Table of Contents for the Digital Edition of The Edge - Q1, 2015

The President’s Message
UPSELLING at the Counter
Seven Strategies for Retailers in Turbulent Times
Finding Your Niche and Branding It
7 Characteristics of the Highly Successful Pool and Spa Company
Small Retail Businesses Don’t Die, They Just Fade Away!
Why Should I Pay You?
Online Reviews Can Make or Break You
Service Award Winner
Project Focus: Haven Pools
4 Water Chemistry Mysteries Solved
It’s All in the Details
Urge to Cut Pool Energy Use Spells Opportunity
Index of Advertisers

The Edge - Q1, 2015

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