The Road Explorer - Spring 2018 - 17

In the meantime, The Strong's current exhibits will
continue to attract visitors of every age and interest. "There's
such a variety of activities; there's something for everyone,"
said Rhinewald. "We're happy to be able to offer this
experience to people. Anyone who comes here is surprised and
really blown away by the size and scope of this museum."

Shane Rhinewald, Senior Director of
Public Relations and Karen Dobson,
Tourism Sales Associate
The Strong National Museum of Play

of Play
The Strong attracts about 550,000 guests each year,
with approximately 15,000 coming from Canada. Tour
groups are always welcome. The museum offers tiered group
pricing, complimentary admission for the driver and the
escort, and free parking.
Although The Strong already offers many more exhibits
than visitors can see in a single day, it will soon be getting
even larger. Later this year the museum will break ground on
a unique 100,000 square-foot expansion that will house the
World Video Game Hall of Fame.
"We currently have the world's largest collection of
video games and objects. We recognize that video games
have changed the way people have played in the last
30 years," said Rhinewald. "With our collection and with
our experts, we are uniquely positioned to really own that
space, to be the premiere destination for people to learn
about the history of video games. The idea is that it will be
an immersive game experience; as soon as you walk in the
building, you will be part of the game. You will be a character
on a quest or you will be moving around the puzzle pieces as if
you're in a game like Tetris." The museum hopes to open the
addition by 2020.

The Road Explorer: How do you market The Strong?
Shane Rhinewald: Our largest focus is the regional market,
which also spills into southern Ontario. We use a blend of
digital marketing - web ads, banner ads, sponsored posts
on social media - as well as traditional methods, including
advertisements in newspapers like the Toronto Star. We
also place print ads in several of the travel trade and motor
coach publications.
We do run TV ads regionally, from Rochester up to Buffalo,
and radio advertising as well. Some of our work in the Buffalo
market crosses over into southern Ontario.
Another big factor is public relations. We talk to
publications and to radio programs in all these different
markets to let them know all of the exciting things that we
have happening here, both for independent travellers and for
motor coach and group tour travelers.
How do you use social media?
We have a full social media strategy: Facebook, Twitter,
Instagram, and a little bit on Pinterest. We also have some
blogs written by the museum curators and experts that focus
on artifacts in the collection. For example, the video games
blog might talk about anything from preservation efforts to
trends that are coming up in the industry in the next year.
Some of the blogs really dive into what's happening in the
industry and how that might shape how a museum goes about
preserving those objects.
How does The Strong cater to motor coach groups?
Karen Dobson: We offer several different programs,
depending on how much time the group has to spend
and what interests they have. They range from general
admission programs, where visitors can explore the
museum on their own, to a white-glove curated tour
that takes guests underground to see many of the items
that the museum has in storage. For those programs, our
curators can focus on whatever the group would like to
hear about. If they're interested in dolls, a curator who
specializes in dolls can come in and talk with them. If
they're interested in video games, we can have a video
game curator give a presentation.
One of our most popular offerings is the 45-minute guided
tour that includes the 12 iconic artifacts that we think every
visitor should see, plus free time for them to explore other
parts of the museum on their own.
■

Read The Road Explorer online at www.naylornetwork.com/omc-nxt


http://www.naylornetwork.com/omc-nxt

Table of Contents for the Digital Edition of The Road Explorer - Spring 2018

Industry Voice
Regulatory Update
Issues Update
Marketplace 2017
Made to Measure
Are You Ready for Windsor?
Angel Tours & Entertainment Inc.
The Strong National Museum of Play
Travel Highlights Marketplace
Classifieds
Index of Advertisers
The Road Explorer - Spring 2018 - Intro
The Road Explorer - Spring 2018 - bellyband1
The Road Explorer - Spring 2018 - bellyband2
The Road Explorer - Spring 2018 - cover1
The Road Explorer - Spring 2018 - cover2
The Road Explorer - Spring 2018 - 3
The Road Explorer - Spring 2018 - 4
The Road Explorer - Spring 2018 - 5
The Road Explorer - Spring 2018 - 6
The Road Explorer - Spring 2018 - Industry Voice
The Road Explorer - Spring 2018 - Issues Update
The Road Explorer - Spring 2018 - Marketplace 2017
The Road Explorer - Spring 2018 - Made to Measure
The Road Explorer - Spring 2018 - 11
The Road Explorer - Spring 2018 - Are You Ready for Windsor?
The Road Explorer - Spring 2018 - 13
The Road Explorer - Spring 2018 - Angel Tours & Entertainment Inc.
The Road Explorer - Spring 2018 - 15
The Road Explorer - Spring 2018 - The Strong National Museum of Play
The Road Explorer - Spring 2018 - 17
The Road Explorer - Spring 2018 - Travel Highlights Marketplace
The Road Explorer - Spring 2018 - 19
The Road Explorer - Spring 2018 - 20
The Road Explorer - Spring 2018 - Classifieds
The Road Explorer - Spring 2018 - Index of Advertisers
The Road Explorer - Spring 2018 - cover3
The Road Explorer - Spring 2018 - cover4
The Road Explorer - Spring 2018 - outsert1
The Road Explorer - Spring 2018 - outsert2
The Road Explorer - Spring 2018 - outsert3
The Road Explorer - Spring 2018 - outsert4
https://www.nxtbook.com/naylor/OMCT/OMCT0218
https://www.nxtbook.com/naylor/OMCT/OMCT0118
https://www.nxtbook.com/naylor/OMCT/OMCT0317
https://www.nxtbook.com/naylor/OMCT/OMCT0217
https://www.nxtbook.com/naylor/OMCT/OMCT0117
https://www.nxtbook.com/naylor/OMCT/OMCT0316
https://www.nxtbook.com/naylor/OMCT/OMCT0216
https://www.nxtbook.com/naylor/OMCT/OMCT0116
https://www.nxtbook.com/naylor/OMCT/OMCT0315
https://www.nxtbook.com/naylor/OMCT/OMCT0215
https://www.nxtbook.com/naylor/OMCT/OMCT0115
https://www.nxtbook.com/naylor/OMCT/OMCT0314
https://www.nxtbook.com/naylor/OMCT/OMCT0214
https://www.nxtbook.com/naylor/OMCT/OMCT0114
https://www.nxtbook.com/naylor/OMCT/OMCT0313
https://www.nxtbook.com/naylor/OMCT/OMCT0213
https://www.nxtbook.com/naylor/OMCT/OMCT0113
https://www.nxtbook.com/nxtbooks/naylor/OMCT0312
https://www.nxtbook.com/nxtbooks/naylor/OMCT0212
https://www.nxtbook.com/nxtbooks/naylor/OMCT0112
https://www.nxtbook.com/nxtbooks/naylor/OMCT0311
https://www.nxtbook.com/nxtbooks/naylor/OMCT0211
https://www.nxtbook.com/nxtbooks/naylor/OMCT0111
https://www.nxtbook.com/nxtbooks/naylor/OMCT0310
https://www.nxtbook.com/nxtbooks/naylor/OMCT0210
https://www.nxtbook.com/nxtbooks/naylor/OMCT0110
https://www.nxtbook.com/nxtbooks/naylor/OMCT0309
https://www.nxtbook.com/nxtbooks/naylor/OMCT0209
https://www.nxtbookmedia.com