Facility Forum - Winter 2017 - 33

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STAFF & MANAGEMENT

Social Media in 2017:
How to Adapt to the
Digital (and Visual) Age

S

By Teri Clark, Social and Digital Media Strategist at Redbrick Communications
ince 2010, Redbrick
Communications has
tracked social media use
by Ontario's 444 municipalities, on a yearly basis,
as part of our Municipal
Social Media Survey.
We'll soon be releasing our 2017 results,
and in this issue of Facility Forum, we're
sharing an exclusive sneak peak! Read
on to find out about new social media
trends and insights, and what they mean
for recreation facilities.

Trend #1 - A Modest
Increase in Municipalities
on Social Media
Since beginning Redbrick's Municipal
Social Media Survey, the number of
municipalities on social media has
increased every year. No surprise here.

From 2010-2013, there was a significant
increase, with a more modest increase
in the years after (see www.redbrick.ca/
resources for the latest results). In 2016,
73 per cent of municipalities (or 321) were
on social media, and even more have
joined in 2017. There's no doubt we're
living in an increasingly digital world,
and municipalities are adapting.
What does this mean for recreation
facilities? To put it bluntly: if you aren't
on social media, the time to get started
was yesterday. We also know that
Ontario is the most connected province in Canada, with 67  per cent of
Ontarians using social media in 2016.1
For youth - an audience that many recreation facilities are trying to reach  -
that number jumps to about 79 per cent
(Canada-wide). 2 So, your audience is
there. Are you?

Trend #2 - For Recreation
Accounts, Facebook is
Most Used
Municipalities who run recreation-specific social media accounts (i.e., separate
from their central municipal account) are
using Facebook most often, compared to
Twitter and Instagram. It appears that
Instagram is second, followed by Twitter.
Stay tuned for our 2017 results to see the
statistics on this trend.

Trend #3 - Instagram is
Catching on, FAST!
This year, more and more municipalities joined up on the photo and videobased social media network, Instagram.
As far as municipal use goes, Instagram
is still behind Facebook and Twitter, the
preferred networks for municipalities. But
that doesn't mean the users aren't there.
FACILITY FORUM | 33


http://www.redbrick.ca/

Table of Contents for the Digital Edition of Facility Forum - Winter 2017

Technically Speaking
Celebrating Canada 150: City of Pickering Youth Forum, Student Mural
Safe Ice Resurfacer Operations Online
ORFA Professional Designations
Non-Traditional Ways to Commemorate
Slip and Fall in a Municipal Pool Change Room
ORFA Regional Training
A Case for Key Safety
Energy Champion – “Dealing with your Inheritance”
Recreation Facilities Asset Management (RFAM)
Social Media in 2017: How to Adapt to the Digital (and Visual) Age
ORFA Social Media Promo
Are Ontario’s Ice Rinks Safe?
Ice Arena Registered Refrigeration Plant Safety Bulletin
Ergonomics in the Recreation Facility Management Environment
Member Profile – Sheree Brame, Supervising Instructor Guard, Norfolk County Community Services
Do You Have “Subjective or Objective Vertigo” from the New MOL Height Regulation?
Index of Advertisers
Facility Forum - Winter 2017 - Intro
Facility Forum - Winter 2017 - cover1
Facility Forum - Winter 2017 - cover2
Facility Forum - Winter 2017 - 3
Facility Forum - Winter 2017 - 4
Facility Forum - Winter 2017 - 5
Facility Forum - Winter 2017 - 6
Facility Forum - Winter 2017 - 7
Facility Forum - Winter 2017 - 8
Facility Forum - Winter 2017 - Technically Speaking
Facility Forum - Winter 2017 - 10
Facility Forum - Winter 2017 - 11
Facility Forum - Winter 2017 - Celebrating Canada 150: City of Pickering Youth Forum, Student Mural
Facility Forum - Winter 2017 - 13
Facility Forum - Winter 2017 - 14
Facility Forum - Winter 2017 - 15
Facility Forum - Winter 2017 - Safe Ice Resurfacer Operations Online
Facility Forum - Winter 2017 - 17
Facility Forum - Winter 2017 - ORFA Professional Designations
Facility Forum - Winter 2017 - Non-Traditional Ways to Commemorate
Facility Forum - Winter 2017 - 20
Facility Forum - Winter 2017 - 21
Facility Forum - Winter 2017 - 22
Facility Forum - Winter 2017 - Slip and Fall in a Municipal Pool Change Room
Facility Forum - Winter 2017 - 24
Facility Forum - Winter 2017 - 25
Facility Forum - Winter 2017 - ORFA Regional Training
Facility Forum - Winter 2017 - A Case for Key Safety
Facility Forum - Winter 2017 - 28
Facility Forum - Winter 2017 - Energy Champion – “Dealing with your Inheritance”
Facility Forum - Winter 2017 - 30
Facility Forum - Winter 2017 - 31
Facility Forum - Winter 2017 - Recreation Facilities Asset Management (RFAM)
Facility Forum - Winter 2017 - Social Media in 2017: How to Adapt to the Digital (and Visual) Age
Facility Forum - Winter 2017 - ORFA Social Media Promo
Facility Forum - Winter 2017 - 35
Facility Forum - Winter 2017 - Are Ontario’s Ice Rinks Safe?
Facility Forum - Winter 2017 - 37
Facility Forum - Winter 2017 - Ice Arena Registered Refrigeration Plant Safety Bulletin
Facility Forum - Winter 2017 - 39
Facility Forum - Winter 2017 - Ergonomics in the Recreation Facility Management Environment
Facility Forum - Winter 2017 - 41
Facility Forum - Winter 2017 - Member Profile – Sheree Brame, Supervising Instructor Guard, Norfolk County Community Services
Facility Forum - Winter 2017 - 43
Facility Forum - Winter 2017 - Do You Have “Subjective or Objective Vertigo” from the New MOL Height Regulation?
Facility Forum - Winter 2017 - 45
Facility Forum - Winter 2017 - Index of Advertisers
Facility Forum - Winter 2017 - cover3
Facility Forum - Winter 2017 - cover4
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