THE SOURCE - Spring 2018 - 15

Since all input were written
responses, it was evident the
respondents had given their comments
much thought. The survey's questions
and approach also served as an
"environmental scan" allowing members
to provide their views as to APGA's
strengths, weaknesses, opportunities
and threats to long-standing, current
and new issues.
The second survey was developed
in late September after compiling and
assessing input from the first survey.
The big takeaways from the first survey
are these:
1. Operations & Safety. This is a clear
and fundamental core mission
area. APGA's operations and safety
(O&S) support to members is stellar,
performs at a high level, and delivers
high value. Member input indicates
that APGA's O&S team effectively
communicates with members
through the Public Gas News, Weekly
Update, THE SOURCE, webinars,
and member-wide emails. The O&S
Committee is a highly effective
advocate at both the Department of
Transportation and on Capitol Hill.
Takeaway: Members expect
APGA to maintain and continue
with this high-level, high-value
service to members.
2. Gas Supply. Another core area for
APGA is in issues and matters related
to gas supply. The cost for gas
supply is far and away the highest
expenditure for APGA members.
Therefore, gas supply issues have
been at the top of the priority list
when supply is questionable and
prices are high.
In the past, especially during
periods of high price volatility, APGA's
gas supply activities were more
visible and received higher priority.
Since 2010, however, the impact of
hydraulic fracturing on gas supply
and price is overwhelming. With an
abundant supply, and stable and
affordable prices expected over the
next ten years, this issue did not rise
to a priority level in 2017.
Takeaway: For the moment,
abundant and affordable natural gas

is not currently, nor is it expected
to be, an issue for APGA members.
Should the current supply/demand
and price environment change,
APGA's activities concerning gas
supply could receive higher priority
and demand additional resources.
3. Direct Use. The most significant
takeaway from our last strategic
planning effort in 2012 was to
position APGA to become more
actively engaged in direct-use issues.
Although APGA prevailed in its 2011
lawsuit against the U.S. Department
of Energy on the furnace rulemaking,
survey respondents expressed a
deep and troubling concern there
was a coordinated effort on behalf
of both governmental and nongovernmental bodies against the
direct-use of natural gas.
Takeaway #1. Responses to the first
survey indicated a confirmation of
the 2012 strategic planning finding
that promoting the direct use of
natural gas needed to become a core
mission area.
Takeaway #2. APGA needed to
obtain more specific input from our
members about what could be done
in this area, and the priority of this
issue (i.e., what level of resources do
members believe is appropriate in
light of APGA's limited resources).
4. Communications. Since the 2004
strategic planning effort, improving
our communications vehicles
has been a priority and focus. As
with O&S and gas supply, many
improvements and enhancements
have been made over the years
such as our website, utilization of
webinars, and the APGA Community.
Takeaway #1. APGA members
seem pleased and satisfied with the
modes of communications: Public
Gas News, Weekly Update, APGA
Community, THE SOURCE, committee
communications and conference calls.
Takeaway #2. There also appears
to be the absence of an effective
communications effort to the public
and policymakers that underlies
much of the false impressions these
two groups have about natural gas

and fossil fuels. In light of recent
efforts by some for electrification and
de-carbonization, what can be done?
Because the second survey was
focused on the above takeaways, most
of the questions addressed matters
associated with the prioritization,
resources, and staffing of establishing an
APGA direct use effort, with an emphasis
in communications and messaging. The
survey was delivered to membership in
early October.
The direct use focus of the second
survey must not be interpreted by APGA
members that there is a shift from the
traditional core missions of O&S and gas
supply. Those two core mission areas
remain priorities. The results of the
second survey provided overwhelming
confirmation that APGA now has three
priority areas.
Meeting in Cape Coral. As previously
mentioned, Bill Liss from the Gas
Technology Institute (GTI) facilitated
our Strategic Planning meeting in Cape
Coral, Fla. Bill and I reviewed the survey
results from both surveys and used
them to guide and structure the session.
At this point, our goal was to: review
input from members and stakeholders;
determine priorities and direction; and,
lay out conceptual action plans to guide
APGA from 2018-2020.
During the first day, we reviewed the
survey results and heard from a panel of
industry leaders to acquire a perspective
from others in the natural gas chain: a
producer (Blue Jenkins, EQT); a pipeline
(Norman Holmes, Kinder Morgan); an
LDC (Steve Lindsey, Spire); and, a power
generator (Coleman Smoak, Piedmont
Municipal Power Agency).
After hearing the panel, the APGA
participants had three breakout sessions:
1. Build Consensus: Survey results, input
from panelists, and other factors
and forces impacting the industry
and APGA
2. Goals and Barriers: What are we
looking to achieve and what stands in
our way?
3. Action Plans: Brainstorm suggested
action plans and next steps APGA
should consider on key priorities.
continued on page 28



Table of Contents for the Digital Edition of THE SOURCE - Spring 2018

First Person
APGA Events
Disasters Bring Challenges and Opportunities
Furnace Rule Update
APGA Strategic Planning
Conversation with an APGA member: Tallahassee
NGSA’s Winter Natural Gas Outlook Projects Record Demand, Matched by Robust Storage and Production
Promoting Gas Market Growth
New White Paper Offers Guidance to Natural Gas Utilities on Thriving in a Changing Landscape
Legislative Outlook
Marketing Matters
At Last
Advertiser's Index/
THE SOURCE - Spring 2018 - Intro
THE SOURCE - Spring 2018 - ebelly1
THE SOURCE - Spring 2018 - ebelly2
THE SOURCE - Spring 2018 - cover1
THE SOURCE - Spring 2018 - cover2
THE SOURCE - Spring 2018 - 3
THE SOURCE - Spring 2018 - 4
THE SOURCE - Spring 2018 - 5
THE SOURCE - Spring 2018 - 6
THE SOURCE - Spring 2018 - 7
THE SOURCE - Spring 2018 - First Person
THE SOURCE - Spring 2018 - 9
THE SOURCE - Spring 2018 - APGA Events
THE SOURCE - Spring 2018 - Disasters Bring Challenges and Opportunities
THE SOURCE - Spring 2018 - 12
THE SOURCE - Spring 2018 - Furnace Rule Update
THE SOURCE - Spring 2018 - APGA Strategic Planning
THE SOURCE - Spring 2018 - 15
THE SOURCE - Spring 2018 - Conversation with an APGA member: Tallahassee
THE SOURCE - Spring 2018 - 17
THE SOURCE - Spring 2018 - NGSA’s Winter Natural Gas Outlook Projects Record Demand, Matched by Robust Storage and Production
THE SOURCE - Spring 2018 - 19
THE SOURCE - Spring 2018 - Promoting Gas Market Growth
THE SOURCE - Spring 2018 - 21
THE SOURCE - Spring 2018 - New White Paper Offers Guidance to Natural Gas Utilities on Thriving in a Changing Landscape
THE SOURCE - Spring 2018 - 23
THE SOURCE - Spring 2018 - Legislative Outlook
THE SOURCE - Spring 2018 - 25
THE SOURCE - Spring 2018 - Marketing Matters
THE SOURCE - Spring 2018 - 27
THE SOURCE - Spring 2018 - 28
THE SOURCE - Spring 2018 - At Last
THE SOURCE - Spring 2018 - Advertiser's Index/
THE SOURCE - Spring 2018 - cover3
THE SOURCE - Spring 2018 - cover4
THE SOURCE - Spring 2018 - outsert1
THE SOURCE - Spring 2018 - outsert2
THE SOURCE - Spring 2018 - outsert3
THE SOURCE - Spring 2018 - outsert4