THE SOURCE - Spring 2018 - 8

first person

Key to the Future:

Natural Energy Unlocks Opportunities
When the last issue of THE SOURCE was going to print, we were just finalizing members' input and about to
commence our strategic planning session. Although the face-to-face discussions took place last November,
APGA actively engaged members beginning late summer by soliciting input through two surveys in order to
identify the most important issues we face as community-owned gas utilities. Member input was organized,
delivered to the attendees, and the survey results served as the primary guide for the session.
In this issue, Greg Henderson, our chairman from Southeast Gas, provides an overview on the consensus
findings and direction generated through the planning session by APGA's Board of Directors and committee
leadership (p. 14). In this space, I offer a brief background about how prior strategic planning efforts brought
about change in APGA, and some "big-picture" thoughts about our most recent effort.
While some planning sessions yield noteworthy changes to priorities and direction, all sessions produce
some changes that, over time, brought significant and positive results. A regular and periodic strategic planning
session is a best practice for any association. During my 18-year tenure with APGA, every three to five years
APGA consistently set aside time for members to (1) evaluate and assess priorities, (2) explore how it might
deliver greater value to members, and (3) more effectively allocate limited resources.
In the 1990s, strategic planning efforts charted the course to (1) raise APGA's visibility in Congress and the
federal regulatory agencies, (2) relocate our office from Virginia to Capitol Hill, and (3) grow APGA staff to meet
member needs. By 2004, APGA was recognized as an effective and articulate advocate for public gas utilities,
employed 10 staff members, and had purchased and moved into renovated offices on Capitol Hill.
In 2004, we employed a Balanced Scorecard (BSC) approach, which proved very productive, but also was
time intensive for member volunteers and staff. This session brought about a modified vision statement: To be
the Voice and Choice of Public Gas; and, an amended mission statement to emphasize advocacy over training:
To advocate for publicly-owned natural gas distribution systems and effectively educate and communicate with
members to promote safety, awareness, performance, and competitiveness. Finally, APGA identified four Strategic
Themes, which we still rely upon today as the touchstone for taking action-Advocacy, Communications,
Education and Training, and Membership.
In 2006, we fine- streamlined the BSC structure by identifying five "strategy areas" where APGA is
substantively engaged and needed to emphasize: (1) Membership, (2) Operations, (3) Legislative and
Regulatory, (4) Marketing, and (5) Gas Supply.
In 2009, using the strategy approach, we became aware about the importance of codes and standards and
appliance efficiency, and their impacts on public gas utilities.
In 2012, we took a large step forward by recognizing APGA's need to elevate its advocacy and
communications efforts to promote the direct-use of natural gas. As a result of this session, APGA created the
Direct-Use Task Group and eventually developed a three-year budget plan that aligned our annual budget with
advocacy priorities.
Finally, in our most recent session in 2017, members overwhelmingly reinforced two important points: First,
that operations and safety activities are a core value element that APGA consistently delivers for members, and
it must continue to deliver. Second, our work on natural gas direct-use must be elevated through more effective
(1) advocacy, (2) coordinated messaging, and (3) communication efforts, beyond what is currently being done.
These findings from our 2017 session are better explained by Greg in his article.
As the second session of the 115th Congress is already underway, taxes and energy are the front-and-center
issues before Washington's policy makers. Be assured that APGA's committees and staff will continue to actively
engage and participate in these energy policy debates that impact the operation of a public gas utility, and we
pledge to continue to be The Voice and Choice of Public Gas.

Bert Kalisch
APGA President and CEO

8 THE SOURCE | THE VOICE AND CHOICE OF PUBLIC GAS



Table of Contents for the Digital Edition of THE SOURCE - Spring 2018

First Person
APGA Events
Disasters Bring Challenges and Opportunities
Furnace Rule Update
APGA Strategic Planning
Conversation with an APGA member: Tallahassee
NGSA’s Winter Natural Gas Outlook Projects Record Demand, Matched by Robust Storage and Production
Promoting Gas Market Growth
New White Paper Offers Guidance to Natural Gas Utilities on Thriving in a Changing Landscape
Legislative Outlook
Marketing Matters
At Last
Advertiser's Index/ Advertiser.com
THE SOURCE - Spring 2018 - Intro
THE SOURCE - Spring 2018 - ebelly1
THE SOURCE - Spring 2018 - ebelly2
THE SOURCE - Spring 2018 - cover1
THE SOURCE - Spring 2018 - cover2
THE SOURCE - Spring 2018 - 3
THE SOURCE - Spring 2018 - 4
THE SOURCE - Spring 2018 - 5
THE SOURCE - Spring 2018 - 6
THE SOURCE - Spring 2018 - 7
THE SOURCE - Spring 2018 - First Person
THE SOURCE - Spring 2018 - 9
THE SOURCE - Spring 2018 - APGA Events
THE SOURCE - Spring 2018 - Disasters Bring Challenges and Opportunities
THE SOURCE - Spring 2018 - 12
THE SOURCE - Spring 2018 - Furnace Rule Update
THE SOURCE - Spring 2018 - APGA Strategic Planning
THE SOURCE - Spring 2018 - 15
THE SOURCE - Spring 2018 - Conversation with an APGA member: Tallahassee
THE SOURCE - Spring 2018 - 17
THE SOURCE - Spring 2018 - NGSA’s Winter Natural Gas Outlook Projects Record Demand, Matched by Robust Storage and Production
THE SOURCE - Spring 2018 - 19
THE SOURCE - Spring 2018 - Promoting Gas Market Growth
THE SOURCE - Spring 2018 - 21
THE SOURCE - Spring 2018 - New White Paper Offers Guidance to Natural Gas Utilities on Thriving in a Changing Landscape
THE SOURCE - Spring 2018 - 23
THE SOURCE - Spring 2018 - Legislative Outlook
THE SOURCE - Spring 2018 - 25
THE SOURCE - Spring 2018 - Marketing Matters
THE SOURCE - Spring 2018 - 27
THE SOURCE - Spring 2018 - 28
THE SOURCE - Spring 2018 - At Last
THE SOURCE - Spring 2018 - Advertiser's Index/ Advertiser.com
THE SOURCE - Spring 2018 - cover3
THE SOURCE - Spring 2018 - cover4
THE SOURCE - Spring 2018 - outsert1
THE SOURCE - Spring 2018 - outsert2
THE SOURCE - Spring 2018 - outsert3
THE SOURCE - Spring 2018 - outsert4
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