THE SOURCE - Summer 2018 - 8

first person

Moving Parts
Our strategic planning effort is coming down the home stretch! From a "big-picture" perspective, the 2017-2018
strategic planning effort accomplished three things: APGA members were able to (1) assess and evaluate our core
missions; (2) determine our effectiveness addressing those core functions; and (3) scan the horizon to identify and
determine if there are new breakthrough issues that might require APGA's attention and resources.
A consensus was formed around five overarching priority topic areas. As we move towards our May Board
meeting, each APGA committee will develop action plans that advance our member-defined priorities in one or more
of the five areas identified:
1. Gas Operations & Safety. This is a clear and fundamental core mission area for APGA. Membership is essentially
unanimous in recognizing that APGA's Operations & Safety efforts and activities deliver very high value. Members
encourage and expect APGA to maintain and continue to enhance and increase its efforts, advocacy, education
and training in this essential and fundamentally substantive area.
2. Direct Gas Use. Based on the prior APGA strategic planning effort, the need for expanded resources in the area of
advocacy was identified. APGA significantly ramped-up its efforts in this area by actively engaging in such matters
including source energy in building codes and standards, and ensuring reasonable and cost-effective furnace
efficiency standards. Members now direct APGA to:
* Focus its efforts to promote and advocate for direct gas use;
* Effectively counter-balance efforts by some policymakers, non-governmental organizations, and electric utilities
that push for electrification of traditional gas uses in homes and businesses;
* Identify, develop and effectively deploy a clear communications plan that includes messaging and branding; and,
* Work with all parties that view natural gas as part of America's energy solution because it is an abundant,
reliable, clean, and affordable fuel.
3. Communications & Education. Members are pleased with the efforts and steps taken to enhance APGA's
focus on communications since this priority was established in 2004. Membership continues to find value in
APGA's communication vehicles such as the Public Gas News, Weekly Update, THE SOURCE, and other direct
communication methods APGA employs (e.g., semi-annual letter from the Chairman, webinars, conferences,
workshops, etc.). With the expectation of increasing advocacy efforts, more attention is needed in terms of
developing and deploying an effective communications strategy, messaging, and branding.
The newly developed communications strategy needs to be integral to all APGA committee goals, external
communications, and in particular, closely aligned with efforts within the DUTG. APGA's communications efforts should:
* Provide members tools/materials/messaging that allow them to easily and effectively deploy within the
communities they serve (i.e., at the local level to customers and public officials); and,
* Accommodate a broader coordinated effort to advance a positive, pro-natural gas agenda that complements
efforts by others within and outside the energy industry.
4. Growth & Retention. The marketing effort is to develop materials, resources and best practices that members may
use to focus on customer retention, which is seen as a high priority, and securing new customers. APGA should
look to build on prior efforts with national accounts, and support the development and introduction of new
natural gas technologies and development of new markets (e.g., natural gas heat pumps, fuel cells, combined heat
and power, natural gas vehicles, etc.).
5. Partnerships & Alliances. A theme that received an overwhelming consensus in the workshop was to find
and pursue opportunities for teaming and partnering with other entities. APGA is to look for opportunities to
coordinate with state and regional associations, such as Southern Gas Association and others. This is particularly
pertinent to areas such as state-level regulations as well as training.
In closing, I hope you look into making plans to join us at APGA's Annual Conference later this summer in Portland,
Ore. The Annual Conference is an opportunity for you to hear directly from policymakers, as well as APGA's leaders
and staff. On this year's agenda, we have speakers from both the government and industry who will provide updates
on the current issues we address. This spectacular Northwest venue offers you an opportunity to renew long-time
friendships in an atmosphere that encourages both work and pleasure. We hope to see you there!

Bert Kalisch
APGA President and CEO


Table of Contents for the Digital Edition of THE SOURCE - Summer 2018

APGA Events
First Person
2018 Starts off with Gas Records
Energy Regulatory Update
The Result of Not Addressing Increasing Cybersecurity Risk
Conversation with an APGA Member
APGA Leads Charge to Lower Pipeline Rates to Match Lower Tax Rates
Legislative Outlook
Enhancing Resilience of Critical Infrastructure with Combined Heat and Power
The Pipeline
The Importance of Getting Involved with State and Local Building Code Developments
At Last
Advertisers’ Index/
THE SOURCE - Summer 2018 - Intro
THE SOURCE - Summer 2018 - bellyband1
THE SOURCE - Summer 2018 - bellyband2
THE SOURCE - Summer 2018 - cover1
THE SOURCE - Summer 2018 - cover2
THE SOURCE - Summer 2018 - 3
THE SOURCE - Summer 2018 - 4
THE SOURCE - Summer 2018 - 5
THE SOURCE - Summer 2018 - 6
THE SOURCE - Summer 2018 - APGA Events
THE SOURCE - Summer 2018 - First Person
THE SOURCE - Summer 2018 - 9
THE SOURCE - Summer 2018 - 2018 Starts off with Gas Records
THE SOURCE - Summer 2018 - 11
THE SOURCE - Summer 2018 - Energy Regulatory Update
THE SOURCE - Summer 2018 - 13
THE SOURCE - Summer 2018 - The Result of Not Addressing Increasing Cybersecurity Risk
THE SOURCE - Summer 2018 - 15
THE SOURCE - Summer 2018 - 16
THE SOURCE - Summer 2018 - 17
THE SOURCE - Summer 2018 - Conversation with an APGA Member
THE SOURCE - Summer 2018 - 19
THE SOURCE - Summer 2018 - APGA Leads Charge to Lower Pipeline Rates to Match Lower Tax Rates
THE SOURCE - Summer 2018 - 21
THE SOURCE - Summer 2018 - Legislative Outlook
THE SOURCE - Summer 2018 - Enhancing Resilience of Critical Infrastructure with Combined Heat and Power
THE SOURCE - Summer 2018 - 24
THE SOURCE - Summer 2018 - 25
THE SOURCE - Summer 2018 - The Pipeline
THE SOURCE - Summer 2018 - The Importance of Getting Involved with State and Local Building Code Developments
THE SOURCE - Summer 2018 - 28
THE SOURCE - Summer 2018 - At Last
THE SOURCE - Summer 2018 - Advertisers’ Index/
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