THE SOURCE - Winter 2016 - 27


marketing matters

2015 APGA Marketing Award - Residential

2016 Marketing and
Sales Award Winners

Municipal Gas Authority of Georgia: Rebate Rally
Presented by: Nicole Graham

Initiative Summary

The Rebate Rally is a unique program created for Municipally-owned natural gas systems to come
very year,
thecollectively
APGA Marketing
Category:
CNG/NGV
Promotion
together
and
promote the
use of natural
gas
while offering appliance rebates to
&
Sales
Committee
holds
the
Winner:
Gibson
County
Utility
District by Pat
customers and incentives to contractors. Typically, it can be
challenging
forRiley
a municipal gas
Marketing
&
Sales
Awards
Program:
CNG
Across
Tennessee
system to execute a successful rebate initiative on its own, as these aren't necessarily equipped
for APGA member utilities. It is an
Summary: Last year, I organized a road rally called CNG Across Tennessee. Its purpose
with enough staff or resources needed
to create and carry out such a program. This project involved
opportunity for APGA members to
was to raise public awareness to the benefits of natural gas vehicles (NGV) and to the
a collective approach of pooling together money and working with the Municipal Gas Authority of
submit entries on how their system
number of natural gas refueling stations that exist in Tennessee. I organized five media
Georgia to create a program that not stops
only across
worked
for all Municipals but also allowed for
worked to promote natural gas in
the state. Each media stop was responsible for inviting their local, state,
customization
of
rebate
offerings.
their communities over the past year.
and federal officials as well as inviting their regional and local media. Awards were

E

All APGA members are encouraged
given to those officials who had shown support of natural gas vehicles in Tennessee.
with
Best Behavior
Creative Every
Club,stop
we had
created
theagenda
Rebate
Rally
campaign,
which
launched
toWorking
submit their
innovative
and
a similar
and
message
as to show
uniformity
acrossin
the state. I
September
2015programs,
and spanned 60 days.
a radio
campaign,
website
fortothe
main
successful
marketing
hadItaincorporated
multitude of state
legislatures
came toaour
stop and
others
as well. I also had
branding
initiatives(www.rebaterally.com),
or customer service
the
President ofevents,
the State
Chamber
and officials
from the Environmental Protection
call-to-action
contractor
and
marketing
deliverables.
campaigns for consideration and
Agency (EPA) attend and speak. Everything went according to plan and the statewide
recognition.
A teamwas
of judges
includingsuccess
event
well covered
by local media
in the
form of TV and
The campaign
a complete
andwas
thevery
Rebate
Rally continues
now
throughout
thenewspapers.
year,
committee
leadership
and
the
2015
Results:
When
the
rally
was
finished,
we
came
back
and
looked
at the demographics.
promoting the benefits of natural gas as well as offering an easy way for Georgia natural gas
Marketing & Sales Award winners
As the rally's organizer I was interviewed by three major television stations and had
customers to identify a natural gas provider and see what incentives and rebates may be available
reviewed each entry and gave scores
eight newspapers cover the rally from all across the state. We estimated during that
to them.
based on pre-determined criteria. This
week we had the potential to reach over 2 million people across Tennessee. We felt that
year, there were three winners. The
it was a huge success in raising public awareness to the benefits of natural gas vehicles
Situation
Residential
SalesOverview
category had two
and the number of refueling stations within Tennessee.
winners
on system
size andnatural gas systems are competing against electric companies. As we know,
Manybased
municipally
owned
there
one winner
for the CNG/NVG
the was
electric
companies
are able to offer excellent appliance rebates. Municipal systems realize
Promotion
category.
We
are
pleased
to
they have to offer appliance rebates
to
compete
for burner
in homes.
Being15,000
a part
of MGAG
Category:
Residential
Salestips
of Natural
Gas, below
meters
showcase
the
winning
programs
in
this
Winner:
City of Americus
Natural
Gas
gives the municipals the advantage of
a joint-action
agency
which
creates one collective voice for
issue of THE SOURCE. In this issue are
Program:
Main with
Streetits
Financing
natural gas. This approach allowed the
campaign,
unifiedProgram
brand (look, messaging, etc.) to
the entries received from the winning
Summary:
The
Main
Street
Program
allows customers with good payment history to
be blanketed over a large part of the state of Georgia.
systems that detail their programs.
finance energy efficient natural gas appliances through the Municipal Gas Authority
Winners are also invited to present
at zero percent interest. The cost of the appliance is divided up into agreed upon
their programs at the 2017 Marketing
terms and added to the customer's utility bill. It is a very easy and efficient process
& Sales Trends & Training Conference
that allows our customers the ability to upgrade their appliances without a lot of out(MSTTC) in Savannah, Ga., this coming
of-pocket expenses.
April. More information on MSTTC will
be available in the coming months.
THE SOURCE | WINTER 2016, VOL. 9, ISSUE 2 27

»



Table of Contents for the Digital Edition of THE SOURCE - Winter 2016

First Person
APGA Events
Industry Update: Furnace Rule Report
The Future of Natural Gas in Zero Energy Building Design
Bringing Success to Succession in the Utility World
Taking a Fresh Look at Distributed Generation and CHP
Why Energy Codes Matter and How They Impact Your Utility
Environmental Group and Utility Work Together
Legislative Outlook
The Pipeline
Marketing Matters
At Last
Advertisers’ Index/ Advertiser.com
THE SOURCE - Winter 2016 - bellyband1
THE SOURCE - Winter 2016 - bellyband2
THE SOURCE - Winter 2016 - cover1
THE SOURCE - Winter 2016 - cover2
THE SOURCE - Winter 2016 - 3
THE SOURCE - Winter 2016 - 4
THE SOURCE - Winter 2016 - 5
THE SOURCE - Winter 2016 - 6
THE SOURCE - Winter 2016 - First Person
THE SOURCE - Winter 2016 - APGA Events
THE SOURCE - Winter 2016 - 9
THE SOURCE - Winter 2016 - Industry Update: Furnace Rule Report
THE SOURCE - Winter 2016 - The Future of Natural Gas in Zero Energy Building Design
THE SOURCE - Winter 2016 - 12
THE SOURCE - Winter 2016 - 13
THE SOURCE - Winter 2016 - Bringing Success to Succession in the Utility World
THE SOURCE - Winter 2016 - 15
THE SOURCE - Winter 2016 - Taking a Fresh Look at Distributed Generation and CHP
THE SOURCE - Winter 2016 - 17
THE SOURCE - Winter 2016 - 18
THE SOURCE - Winter 2016 - 19
THE SOURCE - Winter 2016 - Why Energy Codes Matter and How They Impact Your Utility
THE SOURCE - Winter 2016 - 21
THE SOURCE - Winter 2016 - Environmental Group and Utility Work Together
THE SOURCE - Winter 2016 - 23
THE SOURCE - Winter 2016 - Legislative Outlook
THE SOURCE - Winter 2016 - 25
THE SOURCE - Winter 2016 - The Pipeline
THE SOURCE - Winter 2016 - Marketing Matters
THE SOURCE - Winter 2016 - 28
THE SOURCE - Winter 2016 - 29
THE SOURCE - Winter 2016 - 30
THE SOURCE - Winter 2016 - Advertisers’ Index/ Advertiser.com
THE SOURCE - Winter 2016 - cover4
THE SOURCE - Winter 2016 - outsert1
THE SOURCE - Winter 2016 - outsert2
THE SOURCE - Winter 2016 - outsert3
THE SOURCE - Winter 2016 - outsert4
https://www.nxtbook.com/naylor/PGAQ/PGAQ0218
https://www.nxtbook.com/naylor/PGAQ/PGAQ0118
https://www.nxtbook.com/naylor/PGAQ/PGAQ0417
https://www.nxtbook.com/naylor/PGAQ/PGAQ0317
https://www.nxtbook.com/naylor/PGAQ/PGAQ0217
https://www.nxtbook.com/naylor/PGAQ/PGAQ0117
https://www.nxtbook.com/naylor/PGAQ/PGAQ0416
https://www.nxtbook.com/naylor/PGAQ/PGAQ0316
https://www.nxtbook.com/naylor/PGAQ/PGAQ0216
https://www.nxtbook.com/naylor/PGAQ/PGAQ0116
https://www.nxtbook.com/naylor/PGAQ/PGAQ0415
https://www.nxtbook.com/naylor/PGAQ/PGAQ0315
https://www.nxtbook.com/naylor/PGAQ/PGAQ0215
https://www.nxtbook.com/naylor/PGAQ/PGAQ0115
https://www.nxtbookmedia.com