PMPI Engage - Winter/Spring 2018 - 11

✓ The Unlikely Disaster - Since the
attacks on the World Trade Center and
the Pentagon, we have become a nation
in which no disaster is unimaginable.
Some things, however, are unlikely.
Most organizations probably don't have
to worry about bombings or other types
of terrorist activity, at least individually.
More typical crises would be fires,
explosions, floods or similar events that
can cause extreme damage, injury and
even loss of life. You can speculate,
for instance, that your venue located
in a flood plain might be damaged by
severe flooding and lives are lost. Or a
dangerous substance is released into
the atmosphere the opening day of
your event. Given what you know about
your company, what would you have to
communicate and to whom?
✓ Vulnerability-Related Crises - You
know your event is being held in City
X, so follow what is going on locally.
Are there potential situations that
could impact or interfere with your
event? Will there be other events at
your chosen facility while you're there
that might result in demonstrations,
bomb threats, etc., which could impact
your event? If so, perhaps you need
to line up a contingency location. You
certainly will need to know about
local resources. Communicate with the
facility management to determine their
awareness of vulnerabilities and plans
for dealing with them. The situation in
your destination city and facility also
should be factored into your plan. Or
perhaps your organization is involved
in something that might result in 150
protestors staging a sit-in at your
venue on opening day of your annual
conference? If so, that's a vulnerability
and you'll have to figure out some way
to deal with it if it happens. For each
potential vulnerability you identify, you
can develop a communications plan in
the event it actually occurs.
✓ Planned Crises - Most people wouldn't
actually plan a crisis, but they will
plan activities that can result, through
shortsightedness, in a crisis. Perhaps
your organization is going to lay off a
significant percentage of the workforce
continued on page 14

HOW TO PUSH

Emergency
Messaging

By Phil Rappoport

THROUGH THE APP
PLANNERS WHO HAVE

clear communications strategies will
include the mobile event app as an integral tool to broadcast alerts and
updates.
Assuming common modes of communications are still in place at your
meeting's location during the emergency situation - such as phone lines and
wireless networks - the mobile app can be employed to notify individuals
anywhere on the property, as well as attendees or exhibitors who have not
yet arrived or who may be participating remotely.
Here are some tips to consider for how to integrate your mobile app into your
emergency communications:

1

Make sure at least 2-3 members of your team have login access to
the app's publishing tool and have been educated on how to post
"push notifications."

2

Include your app provider as part of the emergency plan, so they can help
send updates in real time, if you have your hands full with managing
the crisis.

3

For impending weather events such as a hurricane - something that you
know is a possibility and not a sudden incident - create some
announcements in advance of the conference and then simply disable
(or hide) them until you need them. Then if the hurricane seems
more likely or a certainty, all you would need to do is enable (activate)
the messages without having to think of what to say on the spot. You
should also be able to easily edit your announcements to reflect
what's actually occurring.

4
5

Use your app's activity feed to post directives and photos,
if necessary.

If your app has a private chat feature, set up a private group chat
among your organizing team. It's much faster than a phone tree or an
email conversation.■
Phil Rappoport is VP, Sales & Marketing for the AgendaPop Mobile Event
App and is a board member of MPI Potomac. He can be reached at
phil@agendapop.com.
©ISTOCKPHOTO.COM/IJEAB

ENGAGE www.mpipotomac.org

11


http://www.ISTOCKPHOTO.COM/IJEAB http://www.mpipotomac.org

Table of Contents for the Digital Edition of PMPI Engage - Winter/Spring 2018

President’s Message
A Planned Approach to Event Crisis Communications
Leading in a Crisis
How to Push Emergency Messaging through the App
Venue Participation is Key to the Emergency Plan
How to Leverage Your Speakers During a Crisis
MACE! 2018: What to Know Before You Go
Destination Spotlight
Welcome, New Members!
Members on the Move
Index of Advertisers
PMPI Engage - Winter/Spring 2018 - intro
PMPI Engage - Winter/Spring 2018 - cover1
PMPI Engage - Winter/Spring 2018 - cover2
PMPI Engage - Winter/Spring 2018 - 3
PMPI Engage - Winter/Spring 2018 - 4
PMPI Engage - Winter/Spring 2018 - 5
PMPI Engage - Winter/Spring 2018 - 6
PMPI Engage - Winter/Spring 2018 - President’s Message
PMPI Engage - Winter/Spring 2018 - A Planned Approach to Event Crisis Communications
PMPI Engage - Winter/Spring 2018 - Leading in a Crisis
PMPI Engage - Winter/Spring 2018 - 10
PMPI Engage - Winter/Spring 2018 - How to Push Emergency Messaging through the App
PMPI Engage - Winter/Spring 2018 - 12
PMPI Engage - Winter/Spring 2018 - 13
PMPI Engage - Winter/Spring 2018 - Venue Participation is Key to the Emergency Plan
PMPI Engage - Winter/Spring 2018 - How to Leverage Your Speakers During a Crisis
PMPI Engage - Winter/Spring 2018 - MACE! 2018: What to Know Before You Go
PMPI Engage - Winter/Spring 2018 - 17
PMPI Engage - Winter/Spring 2018 - Destination Spotlight
PMPI Engage - Winter/Spring 2018 - Welcome, New Members!
PMPI Engage - Winter/Spring 2018 - Members on the Move
PMPI Engage - Winter/Spring 2018 - 21
PMPI Engage - Winter/Spring 2018 - Index of Advertisers
PMPI Engage - Winter/Spring 2018 - cover3
PMPI Engage - Winter/Spring 2018 - cover4
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