PMPI Engage - Winter/Spring 2018 - 15

HOW TO
LEVERAGE

Your
Speakers

By Geoff Woliner

DURING A CRISIS

YOU'RE AT AN EVENT, and things are chugging along
nicely. Everyone is on schedule, people are having a great time,
the room temperature complaints are non-existent, and you're
watching months of planning finally come to fruition.
Then ... the unthinkable happens. A disaster you couldn't have
possibly envisioned. An earthquake. A power outage. A medical
situation in the audience. Your emergency protocols are in place
and you get your evacuation plans in order. But there's one set
of assets that are underutilized, one that can make a massive
difference in getting people to safety.

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MEETING
WITH A

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THE SPEAKERS.
As these folks are in the process of commanding the room as a
keynote or breakout leader during the emergency, they have the ear
of the people you're trying to reach. They're your frontline deputies.
Here are the best ways to engage speakers as your deputies:

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Brief your speakers before the event on emergency protocols.
Let them know you have a plan. At the event itself, take one
minute to point out the exits and to remind the speaker to defer
to you in an emergency. It helps the speaker emphasize to the
audience that you're in charge.

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Empower them to be themselves. Some speakers are highly
charismatic, and they can create levity in the room during a highly
stressful situation. At the same time, speakers who have a calming
presence can help keep panic or anxiety to a minimum.

For more information, please contact
Kathleen at 267-406-1764
or kpersing@peddlersvillage.com

65 Shops and Restaurants

Ensure they are team leaders. Herding hundreds of people into
one designated area can be extremely challenging, so make sure
your speakers know exactly where they should take their specific
"team" should incidents occur.

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peddlersvillage.com

Engaging your speakers as colleagues during a crisis will
ensure your plan is carried out with maximum efficiency and give
your attendees the peace of mind they deserve. Best of luck!
Geoff Woliner is the Founder & CEO of Winning Wit, helping people
and organizations deliver exceptional presentations through the
application of stand-up comedy techniques.

891204_Peddler.indd 1

ENGAGE www.mpipotomac.org

15

03/11/17 4:59 pm


http://www.peddlersvillage.com http://www.peddlersvillage.com http://www.mpipotomac.org

Table of Contents for the Digital Edition of PMPI Engage - Winter/Spring 2018

President’s Message
A Planned Approach to Event Crisis Communications
Leading in a Crisis
How to Push Emergency Messaging through the App
Venue Participation is Key to the Emergency Plan
How to Leverage Your Speakers During a Crisis
MACE! 2018: What to Know Before You Go
Destination Spotlight
Welcome, New Members!
Members on the Move
Index of Advertisers
PMPI Engage - Winter/Spring 2018 - intro
PMPI Engage - Winter/Spring 2018 - cover1
PMPI Engage - Winter/Spring 2018 - cover2
PMPI Engage - Winter/Spring 2018 - 3
PMPI Engage - Winter/Spring 2018 - 4
PMPI Engage - Winter/Spring 2018 - 5
PMPI Engage - Winter/Spring 2018 - 6
PMPI Engage - Winter/Spring 2018 - President’s Message
PMPI Engage - Winter/Spring 2018 - A Planned Approach to Event Crisis Communications
PMPI Engage - Winter/Spring 2018 - Leading in a Crisis
PMPI Engage - Winter/Spring 2018 - 10
PMPI Engage - Winter/Spring 2018 - How to Push Emergency Messaging through the App
PMPI Engage - Winter/Spring 2018 - 12
PMPI Engage - Winter/Spring 2018 - 13
PMPI Engage - Winter/Spring 2018 - Venue Participation is Key to the Emergency Plan
PMPI Engage - Winter/Spring 2018 - How to Leverage Your Speakers During a Crisis
PMPI Engage - Winter/Spring 2018 - MACE! 2018: What to Know Before You Go
PMPI Engage - Winter/Spring 2018 - 17
PMPI Engage - Winter/Spring 2018 - Destination Spotlight
PMPI Engage - Winter/Spring 2018 - Welcome, New Members!
PMPI Engage - Winter/Spring 2018 - Members on the Move
PMPI Engage - Winter/Spring 2018 - 21
PMPI Engage - Winter/Spring 2018 - Index of Advertisers
PMPI Engage - Winter/Spring 2018 - cover3
PMPI Engage - Winter/Spring 2018 - cover4
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