PMPI Engage - July/August 2016 - (Page 5)

fEATurE Does Your Brand Earn a 5-Star Review? By Doug Sandler Nice Guys Finish First WheTher you are aware of it or not, you have a product to sell regardless of whether or not the word sales is in your job description. You also have a brand represented in the marketplace. Welcome to 2016 and the world of complete transparency and brand management. What I am referring to is the fact that you are the product and your own brand is your reputation. Whether you have worked for a Fortune 500 company for 10, 15, or even 40 years, or aspire to be the next great entrepreneur working from a spare bedroom in your house, you've got to protect and promote your brand and your reputation because it will follow you everywhere you go. Brand Defined: A brand is the public's perception of your company, product or service, including the messages you are sending out to the world. In the case of You, Incorporated, the public is reading and judging your messages daily, hourly and sometimes minute by minute (think social media and Twitter feed). How would you like your brand represented and how clearly would you like your message to be heard? Branding exercise: Take a moment after you have read this article and Google yourself. You may be surprised at what you find. Do you "own" that front page on Google or are you just a blip on the radar screen? If you dominate the first page of Google search results, is it for the right reasons and things you are proud to have represent your brand? If not, it's time to get busy fixing any of the "dings." While Google results aren't the beginning and end of your reputation, the results may speak volumes if all other traits are equal in a job interview and the interviewer heads to Google for a bit of research on you. Think about this example for a moment. I am going to share with you three words. Who do you think of when you read each of these three words? Visionary. Genius. Humbug. Did you think Steve Jobs, Albert Einstein and Scrooge? Of course you did, as do So why iS your brand So important? becauSe your brand can build you up or it can tear you down. ENgAgE 5

Table of Contents for the Digital Edition of PMPI Engage - July/August 2016

President’s Message
Does Your Brand Earn a 5-Star Review?
MPI Potomac’s Evening of the Stars
Meet the 2016-2017 Board of Directors
Meetings Thought Leadership
Practice Mindfulness During Your Busy Day
Volunteer Spotlight
Destination Spotlight: Boston
Welcome, New Members!
Members on the Move
MPI Potomac Dashboard
Index of Advertisers

PMPI Engage - July/August 2016