PMPI Engage - July/August 2016 - (Page 5)
Brand Earn a
By Doug Sandler
Nice Guys Finish First
WheTher you are
aware of it or not, you have a
product to sell regardless of whether or not the word sales is
in your job description. You also have a brand represented in
the marketplace. Welcome to 2016 and the world of complete
transparency and brand management. What I am referring
to is the fact that you are the product and your own brand is
your reputation. Whether you have worked for a Fortune 500
company for 10, 15, or even 40 years, or aspire to be the next
great entrepreneur working from a spare bedroom in your house,
you've got to protect and promote your brand and your reputation
because it will follow you everywhere you go.
Brand Defined: A brand is the public's perception of your
company, product or service, including the messages you are
sending out to the world. In the case of You, Incorporated, the
public is reading and judging your messages daily, hourly and
sometimes minute by minute (think social media and Twitter
feed). How would you like your brand represented and how
clearly would you like your message to be heard?
Branding exercise: Take a moment after you have read this
article and Google yourself. You may be surprised at what you find.
Do you "own" that front page on Google or are you just a blip on
the radar screen? If you dominate the first page of Google search
results, is it for the right reasons and things you are proud to have
represent your brand? If not, it's time to get busy fixing any of the
"dings." While Google results aren't the beginning and end of your
reputation, the results may speak volumes if all other traits are
equal in a job interview and the interviewer heads to Google for a
bit of research on you.
Think about this example for a moment. I am going to share
with you three words. Who do you think of when you read each
of these three words? Visionary. Genius. Humbug. Did you think
Steve Jobs, Albert Einstein and Scrooge? Of course you did, as do
So why iS your
brand So important?
becauSe your brand
can build you up or it
can tear you down.
Table of Contents for the Digital Edition of PMPI Engage - July/August 2016
Does Your Brand Earn a 5-Star Review?
MPI Potomac’s Evening of the Stars
Meet the 2016-2017 Board of Directors
Meetings Thought Leadership
Practice Mindfulness During Your Busy Day
Destination Spotlight: Boston
Welcome, New Members!
Members on the Move
MPI Potomac Dashboard
Index of Advertisers
PMPI Engage - July/August 2016