Potomac Memo - September/October 2013 - (Page 13)

feature Old School Demands Meet New School Suppliers A direct request to “Buy PMPI” and how it can pay off for everyone By Tom Michalisko, CMP VP Finance, PMPI I have been a member of MPI for more than 12 years now. When I joined as a hotel salesperson, I was charged by my director to return from every event I attended with at least one new lead. So I thought that was why hotel salespeople join industry associations. Then I came to realize that there was so much more to membership than that: networking with new people, education, access to professional certification, expanding of horizons through volunteerism. I thought the world of corporate leadership had caught up with my way of thinking. Recently, I was shocked to find out that I was wrong (which is a bit rare). Organizational leadership, those whom I know and respect, are still charging their direct reports to return from an industry event, of any kind, with at least one new lead. Don’t get me wrong – suppliers all hold firmly to the idea that belonging to a prominent industry organization should generate new business, and that expectation in itself is a valid one. The lead quota may not be very realistic; the expectation for ROI is. After all, belonging is a significant investment, given the rising cost of supplier membership alone. If you add a generous cash or in-kind sponsorship, the expectation for ROI only increases. Now you had better bring back TWO leads from each event! But seriously … The Potomac Chapter alone realized $71,250 in cash and $478,933 in in-kind sponsorships in our last fiscal year. Out of this, ALL of our members received, above all, great education. Yes, you are very expensive to take care of! But what did our sponsors get? That’s what they want to know, and that’s what prospective sponsors want to know. • Rebecca Sabol Stannard with The Homestead booked RSVP catering (2012 Summer Sizzle sponsors) for a client party a few months ago. • Atlantic City CVB is having a party at Opera Lounge (2012 Monster’s Bash sponsor) because of their experience through PMPI. • Alicia Dinwiddie, CMP, with 300 Shady Grove received a referral that resulted in booking a large evening event with Lockheed Martin after sponsoring a PMPI networking event. This is where you come in. Regardless of whether you are a supplier planning a client event or a planner looking for an audio-visual PMPI POTOMAC MEMO service provider, I ask that you support our sponsors. I ask that you “Buy PMPI”! You will be rewarding our sponsors and suppliers for their efforts. And there is a little something in it for you, too! This fall, we are launching the “Buy PMPI” incentive program. Any time you “Buy PMPI,” you and your newfound business partner can each enter in a contest to win a quarterly drawing. And we aren’t talking about Cracker Jack box toys here! These are nice prizes. The first will be awarded at PMPI’s October e2 event. It’s easy to enter. Simply fill out the brief web form at www.pmpi.org. At the end of the year, there will be a grand prize for the person with the most connections. So, help PMPI, help your fellow members, and get rewarded. Buy PMPI! SEPTEMBER/OCTOBER 2013 VOL. 35, NO. 1 13 http://www.pmpi.org

Table of Contents for the Digital Edition of Potomac Memo - September/October 2013

Calendar of Events
President’s Message
Legendary Service on the Horizon in 2014
What’s Wrong with Your Event Badge Design? More Than You Think By Dharmesh Dayabhai
Member Profiles
Old School Demands Meet New School Suppliers By Tom Michalisko, CMP
PMPI’s Mentor Me Program Kicks Off By Angelica Bravo
PMPI on Facebook
Full Circle Certification By Shannon Nelligan, CMP
Alexandria: A Capital Location for Meetings and Events
Meetings at the Summit By Amy Drew Thompson
Members on the Move
PMPI Dashboard
New Members
Index of Advertisers

Potomac Memo - September/October 2013

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