Paper360 - March/April 2016 - (Page 26)

millwise | SAPPI Serious About the Future of Paper Sappi Europe is continuously and successfully investing in numerous projects to adapt to a changing consumer landscape. Berry Wiersum, CEO, Sappi Europe: "If you are going to survive in this world, you need to invest." MARK RUSHTON Sappi Europe has been right at the sharp end of the industry, the one that most of us hear all the stories of woe about - the decline in the graphics market, the terrible impact of the iPad, the downward spiral that seems to have no end. So it may be somewhat surprising to learn that Berry Wiersum, CEO of Sappi's European operations, instead of being browbeaten and stressed about sales of graphic papers, is actually bullish about the market in Europe. "We are having a remarkably good time of it at the moment," Wiersum says. "In fact, the tail end of 2015 saw full order books across the board for graphic paper producers, and going into this year, our machines are still full." There has been an undoubted decline in the graphics paper market over the last few years in Europe, with estimates ranging up to 10 percent a year. Yet with the economy improving, along with the saturation of tablets and iPads among consumers, might we be seeing a bottoming out of the decline? "There are a number of factors that are going our way," comments Wiersum. "The economy is one; we have seen an 26 Paper360º MARCH/APRIL 2016 improvement there, as well as a number of positive moves that mean more money in the consumer's pocket, which benefits us all around. Then there are tax rebates in certain countries like Holland, added to the reduction in energy prices, which again means more money in consumers' pockets. All this helps drive demand.

Table of Contents for the Digital Edition of Paper360 - March/April 2016

Over the Wire
Engineering: A Continuing Evolution
RISI’s European CEO of the Year
Sappi Europe: Serious About the Future of Paper
Reliability and Maintenance Beliefs – Part IV
Discovering Hidden Causes of Converting Problems
Barrier Technologies: The New Revolution in Food Packaging
Standard Bleaching Sequences Including an Ozone Stage – Part I
TAPPI Journal Summaries
Consolidation Watch
SWM Gets Faster ERP Financial Data
Battling Rejection Burnout
Association News
Index of Advertisers

Paper360 - March/April 2016