Paper360 - May/June 2017 - 45

Two Sides Offers Resources
Two Sides is a global independent, nonprofit organization created to promote the
responsible production, use, and sustainability of print and paper. Its members span
the entire print and paper value chain, including forestry, pulp, paper, inks, and
chemicals, pre-press, press, finishing, publishing, printing, envelopes, and postal
operators. Two Sides is active globally in North America, Europe, Australia, South
Africa, Brazil, and Colombia.
In recent years, Two Sides has successfully coordinated a global anti-greenwash
campaign that has resulted in more than 165 corporations-including many Fortune
100 companies-removing from their communications slogans like "Go Paperless -
Go Green" or similar anti-paper claims often used to promote lower cost electronic
services and products.
One of Two Sides' trademarks is its series on "Myths and Facts about Print and
Paper," which is summarized in a booklet available in several languages. The booklets-plus other materials such as fact sheets and infographics related to the sustainability of print and paper-are available at the various country websites listed below:
Australia - www.twosides.org.au
Brazil - www.twosides.org.br
North America - www.twosidesna.org
South Africa - www.za.twosides.info
United Kingdom - www.twosides.info

The large majority of survey respondents recognize that paper-based communications can
be a sustainable way to communicate when produced and used responsibly. The concept of wellmanaged forests to produce forest products also
seems to be accepted by the majority. However,
concerns about environmental impacts still persist and should be addressed by more education
on the industry's progress and performance in
the areas of sustainable forestry and recycling.
The overall level of awareness for these topics
was low in all countries and regions.
Phil Riebel is president of Two Sides North
America, Inc. Other contributors were Martyn
Eustace, Jonathan Tame, and Greg Selfe, Two
Sides UK; Deon Joubert and Zama Zulu, Two
Sides South Africa; Kellie Northwood and
Victoria Fratin, Two Sides Australia; and Fabio
Mortara, Two Sides Brazil.
REFERENCES:
1 Two Sides North America, 2016. The majority of U.S.
consumers value paper and disagree with digitalonly communications. Press Release, July 21, 2016.
http://www.twosidesna.org/US/The-majority-ofUS.-consumers-value-paper-and-disagree-withdigital-only-communications.
2 Two Sides UK, 2016. Global Survey: Consumers still
love print and paper but environmental misunderstandings persist. Press Release, July 28, 2016. http://
www.twosides.info/UK/Global-Research-Survey.
3 Two Sides Australia, 2016. Global Survey: Consumers
still love print and paper but environmental misunderstandings persist. Press Release, July 2016.

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4 Two Sides South Africa, 2016. Global Survey: Consumers
still love print and paper but environmental misunderstandings persist. Press Release, July 22, 2016.
5 Two Sides UK and Toluna, 2016. The attractiveness
and sustainability of paper and print - The UK consumer's view. July 2016. http://www.twosides.info/
download/The-attractiveness-and-Sustainability-ofPaper-UK-2016.pdf .
6 Two Sides Australia and Toluna, 2016. The attractiveness
and sustainability of paper and print - The New Zealand
consumer's view. July 2016.
7 European forests grew by a total of 44,160 km2
between 2005 and 2015 (UN Food and Agriculture
Organization, 2015).
8 U.S. Forests have increased by 58% in wood volume
and 3% in area over the past 60 years (USDA Forest
Service, 2012).
9 Two Sides North America, 2012. Research
Shows Americans Still Prefer Print and Paper
Communications, but Misconceptions about
Environmental Sustainability Remain. Press Release,
January 13, 2012. http://www.twosidesna.org/
Research-Shows-Americans-Still-Prefer-Print-andPaper-Communications-but-Misconceptions-aboutEnvironmental-Sustainability-Remain.
10 Two Sides North America, 2013. Most U.S. Consumers
Want the Option to Receive Paper Bills and Statements.
Press Release, July 31, 2013. http://www.twosidesna.org/
US/Most-US-Consumers-Want-the-Option-to-ReceivePaper-Bills-and-Statements.
11 Two Sides UK and Toluna, 2013. Paper bills and statements - a real necessity in a digital world. July 2013.
http://www.twosides.info/download/Paper-Bills-andStatements-A-Real-Necessity-In-A-Digital-World.pdf .
12 http://www.howlifeunfolds.com.
13 Two Sides North America, 2015. Neuroscience Shows
Benefits of Paper. http://www.twosidesna.org/US/
Neuroscience-Shows-Benefits-of-Paper.
14 Two Sides North America, 2015. Studies Show
Consumers Embrace Information on Paper with Greater
Effect than Digital. http://www.twosidesna.org/US/
Studies-Show-Consumers-Embrace-Information-onPaper-with-Greater-Effect-than-Digital.

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http://www.ingredion.us/papermaking http://www.twosides.org.au http://www.twosides.org.br http://www.twosidesna.org http://www.za.twosides.info http://www.twosides.info http://www.twosides.info/ http://www.ingredion.us/papermaking http://www.twosidesna.org/ http://www.twosidesna.org/ http://www.twosides.info/download/Paper-Bills-and-statements-A-real-neccessity-in-a-digital-world.pdf http://www.twosidesna.org/US/The-majority-of-US.-consumers-value-paper-and-disagree-with-digital-only-communications http://www.howlifeunfolds.com http://www.twosidesna.org/US/Neuroscience-shows-benefits-of-paper http://www.twosides.info/UK/Global-Research-Survey http://www.twosides.info/UK/Global-Research-Survey http://www.twosidesna.org/US/

Table of Contents for the Digital Edition of Paper360 - May/June 2017

Setpoint
Over the Wire
Leadership for a Changing Industry
An Ode to Small
The Graying of the Paper Industry
Suppliers Reach Out to Mill Leaders
Making a Difference: 2017 TAPPI/PIMA Awards
RISI’s Asian CEO of the Year
TAPPISAFE Offers Solid Benefits for Mills, Contractors
Reinventing Varkaus
Failure Isn’t Just an Option—It’s Unavoidable
Blower Technology Proves Its Worth
TAPPI Journal Summaries
Global Study: Most People Highly Value Paper and Print
The Changing World of OCC
TAPPI News
ASPI News
Index of Advertisers
Paper360 - May/June 2017 - intro
Paper360 - May/June 2017 - ebelly1
Paper360 - May/June 2017 - ebelly2
Paper360 - May/June 2017 - cover1
Paper360 - May/June 2017 - cover2
Paper360 - May/June 2017 - 3
Paper360 - May/June 2017 - 4
Paper360 - May/June 2017 - 5
Paper360 - May/June 2017 - Setpoint
Paper360 - May/June 2017 - 7
Paper360 - May/June 2017 - Over the Wire
Paper360 - May/June 2017 - 9
Paper360 - May/June 2017 - 10
Paper360 - May/June 2017 - 11
Paper360 - May/June 2017 - An Ode to Small
Paper360 - May/June 2017 - 13
Paper360 - May/June 2017 - 14
Paper360 - May/June 2017 - 15
Paper360 - May/June 2017 - The Graying of the Paper Industry
Paper360 - May/June 2017 - 17
Paper360 - May/June 2017 - Suppliers Reach Out to Mill Leaders
Paper360 - May/June 2017 - 19
Paper360 - May/June 2017 - Making a Difference: 2017 TAPPI/PIMA Awards
Paper360 - May/June 2017 - 21
Paper360 - May/June 2017 - 22
Paper360 - May/June 2017 - 23
Paper360 - May/June 2017 - 24
Paper360 - May/June 2017 - 25
Paper360 - May/June 2017 - 26
Paper360 - May/June 2017 - 27
Paper360 - May/June 2017 - RISI’s Asian CEO of the Year
Paper360 - May/June 2017 - 29
Paper360 - May/June 2017 - 30
Paper360 - May/June 2017 - 31
Paper360 - May/June 2017 - TAPPISAFE Offers Solid Benefits for Mills, Contractors
Paper360 - May/June 2017 - 33
Paper360 - May/June 2017 - Reinventing Varkaus
Paper360 - May/June 2017 - 35
Paper360 - May/June 2017 - Failure Isn’t Just an Option—It’s Unavoidable
Paper360 - May/June 2017 - 37
Paper360 - May/June 2017 - Blower Technology Proves Its Worth
Paper360 - May/June 2017 - 39
Paper360 - May/June 2017 - TAPPI Journal Summaries
Paper360 - May/June 2017 - 41
Paper360 - May/June 2017 - Global Study: Most People Highly Value Paper and Print
Paper360 - May/June 2017 - 43
Paper360 - May/June 2017 - 44
Paper360 - May/June 2017 - 45
Paper360 - May/June 2017 - The Changing World of OCC
Paper360 - May/June 2017 - 47
Paper360 - May/June 2017 - TAPPI News
Paper360 - May/June 2017 - ASPI News
Paper360 - May/June 2017 - Index of Advertisers
Paper360 - May/June 2017 - cover3
Paper360 - May/June 2017 - cover4
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