Paper360 - July/August 2017 - 39

Coming from outside of the industry, can
you give us an impression of what you see?
What potential does the pulp and paper
industry have? Are you impressed and, if
so, with what?
What impresses me most about the pulp
and paper industry is its resilience. Just take
a look at what has been thrown at it over the
last few years-the worst financial crisis seen
since the last century, and a massive market
change in the decline of graphic papers, which
came very quickly.
There are not many heavy industries that
would have been as resilient and adaptable.
Pulp and paper manufacturing is often tagged
as a "traditional industry," perhaps even by
many as "old fashioned," but when it has to
respond to change, it really moves. The industry leaders should be very proud of what they
have done; it has been an extraordinary journey in recent times.
On the environmental and sustainability
front, this industry is truly amazing. As I
have said, what other industry can boast that
it makes products from renewable materials,
and that those products can be 100 percent
recyclable? It is an environmental showcase,
and a fantastic area to be working in. I think
the industry has huge potential in this area,
not just in Europe where we have a shared goal,
but also on a global scale.
The potential for fiber technology to be
used in many different, intelligent products
is enormous, and we have to raise the agenda
and capitalize on the sustainability aspect.
There is a lot of opportunity out there.
Can the pulp and paper industry learn
anything from the aluminum industry?   
Actually, I think the aluminum industry
could learn a lot from the pulp and paper
industry, particularly on its resilience in times
of change.
The aluminum industry has been very adept
when it comes to maximizing opportunities in
generating its own energy and has made huge
progress on dealing with the energy markets.
The pulp and paper industry in Europe could
do more, and capitalize further on the possible
energy "batteries" through its own power and
energy creation.
Also, global trade in the aluminum industry
has had to confront a fundamental change
in global market dynamics, particularly in
relation to Chinese overcapacity issues. The
same thing also happened to steel and petrochemicals. We need to be aware that global

change can occur very quickly and the way
we prepare for it is really important. The pulp
and paper industry could certainly learn from
other industries' experiences in handling this.
What is the general state of health of the
European pulp and paper industry?
The general state of the industry in Europe
is solid; we will be releasing the market data
for 2016 shortly. Consumption is rising and
production looks to be stabilizing, and even
any decline in certain grades is becoming more
manageable. Also, 2017 is looking good so far.
Yet we need to be vigilant in Europe; as I said
earlier, the changing dynamics in global trade
could mean that things may change very fast.
What are the real challenges and opportunities you can see that lie ahead?
There are many challenges, but the biggest
I can see is how the industry will embrace a
range of technology evolutions and revolutions
that are all happening at once.
We have evolutions taking place at the
moment in the digitization of production
processes through, for instance, Big Data
and the Industrial Internet of Things (IIoT).
There are both challenges and opportunities in
this area-but there are also revolutions. For
instance, we have a European innovation that
could change the pulping process as we know
it altogether: Deep Eutectic Solvents could well
be available commercially at the beginning of
the next decade. We have a number of potential
industry game-changing innovations going
on in Europe.
We also have the challenge of bringing in
new skills; as the industry transforms and
develops new products, we will need to compete for top people with other industries in
a big way in the future, in the fields of biochemical engineers and algorithm specialists.
The industry must promote itself as a leading
bio-technology industry. I think the industry is
getting better at attracting talent, but it needs
to be top of its game in the future.
This also relates to our products. Whether
it is a piece of A4 paper or a sophisticated
packaging system, there is a lot that can be
done with the surface of the sheet that can
add major value by embedding technology.
Has the paper industry got the innovation
and the skills to really capture this area before
other companies move in and do it for them?
There is a lot of extra margin to be made in
the areas of intelligent paper and packaging,
which dynamic paper industry players can

Meet
Sylvain
Lhôte

Appointed by CEPI's board in
June 2016, Lhôte brings 25 years
of government and public affairs
expertise with leading material technology and manufacturing industries on climate and energy policies,
sustainability and industrial affairs,
as well as competition and international trade issues.
Prior to joining CEPI, Lhôte was
vice-president governmental affairs
and business development in the
EMEA Region for Alcoa, the aluminum and metals engineering group.
He previously directed EU and sustainability affairs for the Borealis
Group, in the base chemicals and
plastics industry. He also chaired
FleishmanHillard's Public Affairs
practice in Europe and headed its
environment department, advising
major trade associations and industries in the field of sustainability
policies and PA strategies.
Lhôte started his career in parliamentary cabinets at the European
Parliament and at the French
National Assembly.  A French
national, Lhôte studied political
sciences, international law and business administration at Strasbourg
and Paris-Sorbonne Universities
and post-graduated cum laude in
European administration at the
College of Europe in Bruges.

Paper360º JULY/AUGUST 2017

39



Table of Contents for the Digital Edition of Paper360 - July/August 2017

Setpoint
Over the Wire
Euroports Extends Its Reach
Ensuring a Tight Load
Riding the Rails
Trailer Flooring Makes a Difference in Paper Roll Transport
Top 50 Power List
CEPI’s New Director General: ‘A Remarkable Industry'
Värö’s Expansion for the Future
Model Behavior: Understanding Virtual Process Integration
Mondi Štĕtí Chooses Direct Drive Technology
The Knowledge Trail
TAPPI Journal Summaries
How Does China’s Containerboard Market Compare to the US?
Industry Trends in Graphic Paper
Will China Ban Mixed Paper Imports?
TAPPI News
ASPI News
Index of Advertisers
Paper360 - July/August 2017 - intro
Paper360 - July/August 2017 - bellyband1
Paper360 - July/August 2017 - bellyband2
Paper360 - July/August 2017 - cover1
Paper360 - July/August 2017 - cover2
Paper360 - July/August 2017 - 3
Paper360 - July/August 2017 - 4
Paper360 - July/August 2017 - 5
Paper360 - July/August 2017 - Setpoint
Paper360 - July/August 2017 - 7
Paper360 - July/August 2017 - Over the Wire
Paper360 - July/August 2017 - 9
Paper360 - July/August 2017 - 10
Paper360 - July/August 2017 - 11
Paper360 - July/August 2017 - 12
Paper360 - July/August 2017 - 13
Paper360 - July/August 2017 - Euroports Extends Its Reach
Paper360 - July/August 2017 - 15
Paper360 - July/August 2017 - 16
Paper360 - July/August 2017 - 17
Paper360 - July/August 2017 - 18
Paper360 - July/August 2017 - 19
Paper360 - July/August 2017 - Ensuring a Tight Load
Paper360 - July/August 2017 - 21
Paper360 - July/August 2017 - Riding the Rails
Paper360 - July/August 2017 - 23
Paper360 - July/August 2017 - Trailer Flooring Makes a Difference in Paper Roll Transport
Paper360 - July/August 2017 - 25
Paper360 - July/August 2017 - 26
Paper360 - July/August 2017 - Top 50 Power List
Paper360 - July/August 2017 - 28
Paper360 - July/August 2017 - 29
Paper360 - July/August 2017 - 30
Paper360 - July/August 2017 - 31
Paper360 - July/August 2017 - 32
Paper360 - July/August 2017 - 33
Paper360 - July/August 2017 - 34
Paper360 - July/August 2017 - 35
Paper360 - July/August 2017 - 36
Paper360 - July/August 2017 - 37
Paper360 - July/August 2017 - CEPI’s New Director General: ‘A Remarkable Industry'
Paper360 - July/August 2017 - 39
Paper360 - July/August 2017 - 40
Paper360 - July/August 2017 - 41
Paper360 - July/August 2017 - Värö’s Expansion for the Future
Paper360 - July/August 2017 - 43
Paper360 - July/August 2017 - Model Behavior: Understanding Virtual Process Integration
Paper360 - July/August 2017 - 45
Paper360 - July/August 2017 - 46
Paper360 - July/August 2017 - 47
Paper360 - July/August 2017 - Mondi Štĕtí Chooses Direct Drive Technology
Paper360 - July/August 2017 - 49
Paper360 - July/August 2017 - The Knowledge Trail
Paper360 - July/August 2017 - 51
Paper360 - July/August 2017 - TAPPI Journal Summaries
Paper360 - July/August 2017 - 53
Paper360 - July/August 2017 - 54
Paper360 - July/August 2017 - 55
Paper360 - July/August 2017 - How Does China’s Containerboard Market Compare to the US?
Paper360 - July/August 2017 - 57
Paper360 - July/August 2017 - Industry Trends in Graphic Paper
Paper360 - July/August 2017 - 59
Paper360 - July/August 2017 - Will China Ban Mixed Paper Imports?
Paper360 - July/August 2017 - 61
Paper360 - July/August 2017 - 62
Paper360 - July/August 2017 - 63
Paper360 - July/August 2017 - 64
Paper360 - July/August 2017 - 65
Paper360 - July/August 2017 - 66
Paper360 - July/August 2017 - TAPPI News
Paper360 - July/August 2017 - ASPI News
Paper360 - July/August 2017 - 69
Paper360 - July/August 2017 - Index of Advertisers
Paper360 - July/August 2017 - cover3
Paper360 - July/August 2017 - cover4
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