Paper360 - September/October 2017 - 20

trendspotting | BIOECONOMY & BUSINESS

TAPPI Keynoters on
Bioproducts and Sustainability
What opportunities do industry leaders see in the
biomaterials arena? How does a commitment to
sustainability make good business sense?
As part of its "full-circle" look at the emerging bioeconomy, Paper360° caught up with the keynoters at two upcoming events with
programs focused on biomaterials and sustainability: TAPPI IBBC (International Bioenergy and Bioproducts Conference), and TAPPI PEERS
(Pulping, Engineering, Environmental, Recycling, and Sustainability Conference.) Their comments centered around opportunity and innovation.

MARK DEANDREA
DOMTAR
"I believe we can
replace most
petroleum-based
products with all
natural
bio-based
products."
IBBC Keynote Speaker Mark F. DeAndrea
is vice president and business unit leader,
Biomaterials, at Domtar. He joined Domtar
in January, 2016, and is a member of the Pulp
and Paper Leadership Team. DeAndrea has
management oversight and responsibility for
Domtar's newly created Biomaterials Business
Unit. He is also a board member for Celluforce,
a joint venture between Schlumberger, Fibria,
FPInnovations, and Domtar that is the world
leader in the commercial production of
Cellulose NanoCrystals (CNC).
With more than 25 years of international
management experience, DeAndrea's background includes strategy, finance, strategic
capital, commercialization, mergers and
acquisitions, and operations for a variety of
companies and industries including industrial bio-refining, biomaterials, and technology. He is based in Fort Mill, SC.
P360: Domtar has a strong history of
R&D in all of its business areas, including
biomaterials. How has that made good
business sense for the company?
20

Paper360º

DeAndrea: When we think about how
R&D makes an impact on our business, it is
important to include the relationship between
R&D and innovation. In other words, R&D
investment provides the knowhow, but innovation is the method of finding the best sustainably and commercially viable solutions
to solve pain points and meet market needs.
When we evaluate new business opportunities, we look at a variety of decision drivers
such as market need, market maturity, technical feasibility, and technical readiness, to name
a few. A strong R&D platform adds visibility
and clarity for several of these key drivers, significantly improving our innovation process.
Tell us a little about Domtar's newly-created Biomaterials Business Unit. What
are your goals?
The Biomaterials Business Unit has one
very simple mission: increase revenues (and
of course, profits) at our mills. Thus, we structured the Biomaterials Business Unit into five
platforms based on where we see the potential additional revenue streams: Extractives,
Lignin, Cellulosic Sugars, Thermochemical
Fuels, and Advanced Fibers.
As one of the top 20 global pulp and paper
companies, what opportunities in bioenergy/biorefining are most exciting for
Domtar? What role do you feel biorefining will play in the "pulp and paper
industry of the future?"
If you have ever been to a beach and witnessed miles and miles of plastics floating

SEPTEMBER/OCTOBER 2017

along the shore, then I am sure you will
understand my answer-I am excited about
all the opportunities! I believe we can replace
most petroleum-based products with all natural bio-based products. More importantly,
as technology costs have come down, more
and more of these bio-based products are
price competitive with their petroleum-based
counterparts.
As for the future, I can't answer the question the way it is being asked. In other words,
biorefining will not play a role in pulp and
paper-I believe they will be one and the
same.
As keynoter at TAPPI IBBC (see sidebar),
can you give us a brief preview of what
you'll be speaking about?
I will be talking about the transformation
we are seeing, away from petroleum-based
fuels and products, toward a low-carbon,
bio-based global economy, and the potential
leadership role for pulp and paper, specifically by unlocking the value of our biomass
supply chain.
About Domtar
Domtar is a leading provider of a wide
variety of fiber-based products, including
communication, specialty and packaging
papers, market pulp, and absorbent hygiene
products. Domtar Pulp and Paper has four
business units: Pulp, Paper, Specialty Paper,
and BioMaterials. The company has approximately 9,850 employees serving more than 50
countries around the world. www.domtar.com
www.tappi.org


http://www.domtar.com http://www.tappi.org

Table of Contents for the Digital Edition of Paper360 - September/October 2017

Setpoint
Over the Wire
PPI Top 100
The PPI Top 100
The Emerging Bioeconomy
TAPPI Keynoters on Bioproducts and Sustainability
Agenda 2020 Technology Projects Target Energy Efficiency, Sustainability
A Biorefinery Industry is Emerging
Partnering with Paper for Sustainable Biomaterials
RISI’s 2017 Latin American CEO of the Year
American Eagle Paper Mills: Ready to Compete for Another Century
New Pilot Plant is a Vision in Tissue Technology
Drying Optimization at RDM Ovaro
Papermaking Best Practices with Vacuum-Dewatering Systems: Part 1
Bioaugmentation in Pulp and Paper Wastewater Treatment
TAPPI Journal Summaries
Specialty Paper Trends
TAPPI News
ASPI News
Index of Advertisers
Paper360 - September/October 2017 - INTRO
Paper360 - September/October 2017 - bellyband1
Paper360 - September/October 2017 - bellyband2
Paper360 - September/October 2017 - cover1
Paper360 - September/October 2017 - cover2
Paper360 - September/October 2017 - 3
Paper360 - September/October 2017 - 4
Paper360 - September/October 2017 - 5
Paper360 - September/October 2017 - Setpoint
Paper360 - September/October 2017 - 7
Paper360 - September/October 2017 - Over the Wire
Paper360 - September/October 2017 - 9
Paper360 - September/October 2017 - 10
Paper360 - September/October 2017 - 11
Paper360 - September/October 2017 - 12
Paper360 - September/October 2017 - The PPI Top 100
Paper360 - September/October 2017 - 14
Paper360 - September/October 2017 - 15
Paper360 - September/October 2017 - 16
Paper360 - September/October 2017 - 17
Paper360 - September/October 2017 - 18
Paper360 - September/October 2017 - 19
Paper360 - September/October 2017 - TAPPI Keynoters on Bioproducts and Sustainability
Paper360 - September/October 2017 - 21
Paper360 - September/October 2017 - 22
Paper360 - September/October 2017 - 23
Paper360 - September/October 2017 - Agenda 2020 Technology Projects Target Energy Efficiency, Sustainability
Paper360 - September/October 2017 - 25
Paper360 - September/October 2017 - 26
Paper360 - September/October 2017 - 27
Paper360 - September/October 2017 - A Biorefinery Industry is Emerging
Paper360 - September/October 2017 - 29
Paper360 - September/October 2017 - 30
Paper360 - September/October 2017 - 31
Paper360 - September/October 2017 - Partnering with Paper for Sustainable Biomaterials
Paper360 - September/October 2017 - 33
Paper360 - September/October 2017 - RISI’s 2017 Latin American CEO of the Year
Paper360 - September/October 2017 - 35
Paper360 - September/October 2017 - 36
Paper360 - September/October 2017 - 37
Paper360 - September/October 2017 - 38
Paper360 - September/October 2017 - 39
Paper360 - September/October 2017 - American Eagle Paper Mills: Ready to Compete for Another Century
Paper360 - September/October 2017 - 41
Paper360 - September/October 2017 - 42
Paper360 - September/October 2017 - 43
Paper360 - September/October 2017 - 44
Paper360 - September/October 2017 - 45
Paper360 - September/October 2017 - New Pilot Plant is a Vision in Tissue Technology
Paper360 - September/October 2017 - 47
Paper360 - September/October 2017 - 48
Paper360 - September/October 2017 - 49
Paper360 - September/October 2017 - Drying Optimization at RDM Ovaro
Paper360 - September/October 2017 - 51
Paper360 - September/October 2017 - 52
Paper360 - September/October 2017 - 53
Paper360 - September/October 2017 - 54
Paper360 - September/October 2017 - 55
Paper360 - September/October 2017 - Papermaking Best Practices with Vacuum-Dewatering Systems: Part 1
Paper360 - September/October 2017 - 57
Paper360 - September/October 2017 - 58
Paper360 - September/October 2017 - 59
Paper360 - September/October 2017 - Bioaugmentation in Pulp and Paper Wastewater Treatment
Paper360 - September/October 2017 - 61
Paper360 - September/October 2017 - 62
Paper360 - September/October 2017 - TAPPI Journal Summaries
Paper360 - September/October 2017 - 64
Paper360 - September/October 2017 - 65
Paper360 - September/October 2017 - Specialty Paper Trends
Paper360 - September/October 2017 - 67
Paper360 - September/October 2017 - 68
Paper360 - September/October 2017 - 69
Paper360 - September/October 2017 - 70
Paper360 - September/October 2017 - TAPPI News
Paper360 - September/October 2017 - ASPI News
Paper360 - September/October 2017 - 73
Paper360 - September/October 2017 - Index of Advertisers
Paper360 - September/October 2017 - cover3
Paper360 - September/October 2017 - cover4
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