Professional Retail Store - May/June 2018 - 11

Left: A leader for experiential environments, Avalon is an
immersive, $1 billion mixed-use community in Metro Atlanta.
Some malls have responded by altering
their tenant mix; others are being torn
down and replaced with mixed-use
developments or converted into open-air
town centers.
"These changes are very much driven
by the needs of the local community,"
said Stephanie Cegielski, Vice
President, Public Relations, International
Stephanie Cegielski Council of Shopping Centers. "If a
community wants to keep their mall, it may get renovated or
updated. If they're not supporting their mall, they will likely
support something else, and developers will go in and make
those changes."
Some empty big box stores that once anchored malls have
become fitness centers, hotels or condos, with the main
entrances facing outwards toward the
parking lot.
"If the mall is well located, in a densely
populated area with convenient access,
but the mall itself is no longer relevant to
the community it serves, you could see
a conversion from an enclosed mall to
an open-air shopping center," said Haig
Buchakjian, Executive Vice President,
Haig Buchakjian
Brixmor, an open-air retail landlord. "In
weaker locations, you could see conversions to other uses,
including industrial, office, medical or residential."

"THERE'S
A LOT OF
REDEVELOPMENT
HAPPENING. THEY
ARE REALLY TRYING
TO ADAPT TO THE
SHIFT IN THEIR
COMMUNITIES."

process, or even
provide a centralized
spot where
customers can
pick up all of their
online orders.
Customers also
want to be able to
STEPHANIE CEGIELSKI
shop in a clean, safe
and well-maintained
environment, said Eric Richter,
Senior Vice President, Property Management, Phillips Edison &
Company, which owns and operates leading grocery-anchored
shopping centers. "We are enhancing and retrofitting lighting,

It's not only malls that are seeing the need to change,
however. Open-air shopping centers anchored by grocery
stores or larger retailers like Lowes or Home Depot are trying
to adjust to a new retail reality as well. "There's a lot of
redevelopment happening," Cegielski said. "They are really
trying to adapt to the shift in their communities." As baby
boomers move out of neighborhoods and younger generations
move in, retail centers want to attract tenants who can create
unique, experiences geared to their customers' preferences.
Millennials, in particular, don't want to dine or shop the same
way that everyone else does.
Emphasizing experience provides a competitive advantage
for malls and shopping centers. No matter how good Amazon
and other online retailers are at getting products out to
customers, they can't deliver salon treatments, a night of
bowling or laser tag, or a meal shared
with friends at a favorite restaurant.
But shoppers today do want the
convenience they get with online
shopping, so retail centers are finding
ways to assist their tenants who want
to combine in-store pickup with online
ordering. They can designate close-in
parking spaces to speed the pickup
Eric Richter

PHOTO CREDIT: RITU MANOJ JETHANI/SHUTTERSTOCK.COM

PHOTO CREDIT: NORTH AMERICAN PROPERTIES

PROVIDING THE EXPERIENCE

CityCenterDC, a Washington, D.C., development by Hines,
a Houston-based firm. Built on a 10-acre site downtown
where a convention center used to be, the community now
contains 216 upscale condos, 458 apartments, half a million
square feet of office space, 330,000 square feet of retail,
and a schedule of ongoing live events.
prsm.com I MAY/JUNE 2018 I 11


http://www.prsm.com

Table of Contents for the Digital Edition of Professional Retail Store - May/June 2018

CEO’s Column
Cover Feature the Evolution of Retail Centers
Retail of the Future
PRSM2018 Takes the Power of Facilities to a New Level!
Leadership
Association Matters
2017-18 PRSMCommittee Members
Trade Tips
Member Profiles
Association Matters
Best Practices
Advertisers’ Index
Professional Retail Store - May/June 2018 - Intro
Professional Retail Store - May/June 2018 - cover1
Professional Retail Store - May/June 2018 - cover2
Professional Retail Store - May/June 2018 - 3
Professional Retail Store - May/June 2018 - 4
Professional Retail Store - May/June 2018 - 5
Professional Retail Store - May/June 2018 - 6
Professional Retail Store - May/June 2018 - 7
Professional Retail Store - May/June 2018 - 8
Professional Retail Store - May/June 2018 - CEO’s Column
Professional Retail Store - May/June 2018 - Cover Feature the Evolution of Retail Centers
Professional Retail Store - May/June 2018 - 11
Professional Retail Store - May/June 2018 - 12
Professional Retail Store - May/June 2018 - 13
Professional Retail Store - May/June 2018 - 14
Professional Retail Store - May/June 2018 - 15
Professional Retail Store - May/June 2018 - 16
Professional Retail Store - May/June 2018 - Retail of the Future
Professional Retail Store - May/June 2018 - 18
Professional Retail Store - May/June 2018 - 19
Professional Retail Store - May/June 2018 - PRSM2018 Takes the Power of Facilities to a New Level!
Professional Retail Store - May/June 2018 - 21
Professional Retail Store - May/June 2018 - 22
Professional Retail Store - May/June 2018 - 23
Professional Retail Store - May/June 2018 - 24
Professional Retail Store - May/June 2018 - 25
Professional Retail Store - May/June 2018 - 26
Professional Retail Store - May/June 2018 - Leadership
Professional Retail Store - May/June 2018 - 28
Professional Retail Store - May/June 2018 - Association Matters
Professional Retail Store - May/June 2018 - 2017-18 PRSMCommittee Members
Professional Retail Store - May/June 2018 - 31
Professional Retail Store - May/June 2018 - 32
Professional Retail Store - May/June 2018 - Trade Tips
Professional Retail Store - May/June 2018 - 34
Professional Retail Store - May/June 2018 - 35
Professional Retail Store - May/June 2018 - Member Profiles
Professional Retail Store - May/June 2018 - 37
Professional Retail Store - May/June 2018 - Association Matters
Professional Retail Store - May/June 2018 - 39
Professional Retail Store - May/June 2018 - Best Practices
Professional Retail Store - May/June 2018 - 41
Professional Retail Store - May/June 2018 - Advertisers’ Index
Professional Retail Store - May/June 2018 - cover3
Professional Retail Store - May/June 2018 - cover4
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