Professional Retail Store - May/June 2018 - 9

CEO'S COLUMN

"WE ATE THE FOOD, WE DRANK THE WINE.
EVERYBODY HAVING A GOOD TIME.
EXCEPT YOU.
YOU WERE TALKING ABOUT THE
END OF THE WORLD." - U2
BILL YANEK, PRSM CEO

The PRSM Retail
Revolution Continues
THE END OF THE WORLD AS WE KNOW
IT. Apologies to R.E.M., but even though we may

not (yet) feel fine, things are better. Attendees at
PRSM2018 saw the improvement first hand. Just
about every metric surrounding PRSM's seminal
event improved between 2017 and 2018.
Buck Up. Why then is there still so much public
pessimism regarding physical retail? The easy
story is to focus on the negative aspects of today's
retail. The real story (for those media adept enough
to report on it) is that the revolution continues.
That revolution, boiled down to its basics, is that
the physical retail experience matters more than
ever. Online retail is a method to shop if speed
and a physical experience are not important. But,
with the right experience, there are few retail
purchases that are not enhanced by an in-person or
in-store dynamic.
Overheard at PRSM2018's Keynote. One of
the most mesmerizing parts of Gary Vaynerchuck's
speeches is when he addresses tough times.
To say that Gary relishes a challenge is a huge
understatement. He goes so far as to (rubbing his
hands together) chide the forces of business doom
- asking out loud (with Gary ... very loud!) to bring it
on. Why would anybody wish that upon themselves?
With Gary, it's a combination of confidence and the
rare ability to filter out negative feedback - or more
accurately, to feed off negative feedback. Physical
retail could benefit from this line of thinking.
What Customers Ask of Physical Retail.
Clean, safe, efficient shopping experiences are

now the ground floor of survival in today's retail.
Our customers are looking for more. The Internet is
coldly clean, efficient and (depending upon content
filters) safe. What online cannot replicate is the
feel of a new product, the experience of trying that
product out in a store, or the vibe of a multi-use
shopping space where a customer can be sold to,
fed and entertained within one city block, food hall
or plaza. Retail has what customers are looking
for - the ability to deliver a complete shopping and
entertainment experience.
PRSM Association's Role in the Revolution.
As this retail revolution continues, your PRSM
Association will continue to evolve as well.
PRSM2018 attendees experienced some of those
changes with our highly interactive exhibition floor,
growing Retail Quick Connect opportunities, and
relevant education and professional development
sessions. Later this year, we will bring PRSM
Association from PRSM-HQ (and our usual event
lineup) to our members with increased local events
and presence. These local efforts will expand upon
our successful Retailer2Retailer Roundtables with
the addition of energy seminars and other timely
educational content.
2018 is Shaping Up as a Banner Year (Ignore
the Doom and Gloom). In this issue of Retail Store
Maintenance, you will see prime examples of our
industry seizing this retail revolution opportunity.
We'd love to see and hear your story as well - let
PRSM Association know where you are, and we'll
be there! l

prsm.com I MAY/JUNE 2018 I 9


http://www.prsm.com

Table of Contents for the Digital Edition of Professional Retail Store - May/June 2018

CEO’s Column
Cover Feature the Evolution of Retail Centers
Retail of the Future
PRSM2018 Takes the Power of Facilities to a New Level!
Leadership
Association Matters
2017-18 PRSMCommittee Members
Trade Tips
Member Profiles
Association Matters
Best Practices
Advertisers’ Index
Professional Retail Store - May/June 2018 - Intro
Professional Retail Store - May/June 2018 - cover1
Professional Retail Store - May/June 2018 - cover2
Professional Retail Store - May/June 2018 - 3
Professional Retail Store - May/June 2018 - 4
Professional Retail Store - May/June 2018 - 5
Professional Retail Store - May/June 2018 - 6
Professional Retail Store - May/June 2018 - 7
Professional Retail Store - May/June 2018 - 8
Professional Retail Store - May/June 2018 - CEO’s Column
Professional Retail Store - May/June 2018 - Cover Feature the Evolution of Retail Centers
Professional Retail Store - May/June 2018 - 11
Professional Retail Store - May/June 2018 - 12
Professional Retail Store - May/June 2018 - 13
Professional Retail Store - May/June 2018 - 14
Professional Retail Store - May/June 2018 - 15
Professional Retail Store - May/June 2018 - 16
Professional Retail Store - May/June 2018 - Retail of the Future
Professional Retail Store - May/June 2018 - 18
Professional Retail Store - May/June 2018 - 19
Professional Retail Store - May/June 2018 - PRSM2018 Takes the Power of Facilities to a New Level!
Professional Retail Store - May/June 2018 - 21
Professional Retail Store - May/June 2018 - 22
Professional Retail Store - May/June 2018 - 23
Professional Retail Store - May/June 2018 - 24
Professional Retail Store - May/June 2018 - 25
Professional Retail Store - May/June 2018 - 26
Professional Retail Store - May/June 2018 - Leadership
Professional Retail Store - May/June 2018 - 28
Professional Retail Store - May/June 2018 - Association Matters
Professional Retail Store - May/June 2018 - 2017-18 PRSMCommittee Members
Professional Retail Store - May/June 2018 - 31
Professional Retail Store - May/June 2018 - 32
Professional Retail Store - May/June 2018 - Trade Tips
Professional Retail Store - May/June 2018 - 34
Professional Retail Store - May/June 2018 - 35
Professional Retail Store - May/June 2018 - Member Profiles
Professional Retail Store - May/June 2018 - 37
Professional Retail Store - May/June 2018 - Association Matters
Professional Retail Store - May/June 2018 - 39
Professional Retail Store - May/June 2018 - Best Practices
Professional Retail Store - May/June 2018 - 41
Professional Retail Store - May/June 2018 - Advertisers’ Index
Professional Retail Store - May/June 2018 - cover3
Professional Retail Store - May/June 2018 - cover4
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