Professional Retail Store - September/October 2014 - (Page 10)
We value your
comments and are
continuing to improve the
ways we communicate
with you and offer you
programs so that we can
continue to exceed your
PRSM ASSOCIATION EXECUTIVE DIRECTOR
his past summer, the PRSM
Board of Directors met with
me and my staff directors to
lay the groundwork for our
2015-17 Strategic Plan. You
will be hearing more about the plan after it's
finalized, but during that session we shared
membership data and info on your use of
PRSM's programs and services.
Some of that data came from primary
members who completed a quick survey
earlier this spring. Thank you for taking the
time to respond. That snapshot, along with
other data we've collected from conference
evaluations, focus groups and other sources,
has given us a fairly good picture of your
interests, needs and PRSM use patterns.
Of course, a good survey always leads to
more questions, which we'll continue to
explore with you in the months ahead. Just
as with your business, data is important to
us because it helps us us understand how we
can improve and to serve you better.
I'd like to share some facts we know to
provide you with a current profile of your
association and its members.
ABOUT OUR MEMBERS
> Of our 950 company members, 28 percent are retail and 72 percent are vendor
companies. On average, each company has
3.5 individual members. We're always working to change this balance by adding retail
> 27 percent of our individual members are
female and 73 percent are male. We have
members of all generations.
> The fastest growing segments of our retail
membership are apparel, grocers/convenience stores and property management.
> 63 percent of our retail member companies manage less than 15,000 sq. ft.
> 25 percent of our individual retailers have
been PRSM members for more than ten
years. 57 percent have joined within the past
> 54 percent of our retailers have the title of
manager; 23 percent have a director or vice
president title, with the VP title increasing
at the greatest rate.
> 47 percent of our vendor members are
> The primary reasons retail members join
PRSM are peer networking and to stay current on industry issues. The primary reasons for renewing? To learn best practices
and for peer and vendor networking.
10 I PROFESSIONAL RETAIL STORE MAINTENANCE I www.prsm.com
> The primary reason vendor members
join and renew is for business development
> 20 percent of our individual members are
actively engaged with PRSM, and we always
have a waiting list of members who want
to volunteer for committee assignments.
> The most popular PRSM program is
the National Conference, which is the
largest industry event for retailers and
suppliers in North America. Our most
well attended event was the PRSM2013
National Conference, held in Dallas, TX.
> Benchmarking data is ranked as the second highest priority for member services.
But you tell us you want "snapshot or dashboard data," not lengthy reports, and you
want us to collect it in short surveys.
> 61 percent of the readers of this magazine say they share their issue with one to
five co-workers, and 48 percent save each
issue for future reference. The topics of most
importance to readers are: best practices,
vendor management and sustainability/
> 54 percent of you are opening our electronic communications on mobile devices.
Mobile traffic is also the fastest growing
media for connecting with PRSM.
> The best attended educational sessions
at PRSM2014 National Conference were
on business management topics such as
capital and expense treatment, smart data
and vendor management.
> PRSM is a financially healthy association.
As you would expect, we spend our money
judiciously so we can exceed your expectations within the resource limits we have.
Unfortunaely, we'd need several additional magazine pages to discuss all the
implications of the data we have! And we
always want to know more. We truly value
your input and are continuing to improve
the ways we communicate with you and
offer you programs so that we can continue
to exceed your expectations.
In this issue of the magazine, you'll find
a column on page 72 that highlights facts
and provides a high-level overview of the
most frequently asked questions we receive.
If you have questions you've always wanted
to ask us, send me an email at pdameron@
prsm.com and I'll respond. Include in the
subject line: "I've always wanted to know
Table of Contents for the Digital Edition of Professional Retail Store - September/October 2014
Executive Director’s Column
New PRSM Members
Business in Canada
Fire Protection for Rolling Doors
Self-Performing Lighting Contractors and the Loch Ness Monster
Boma Every Building Conference
The Need to Reevaluate Network Security
Proper Handling of Hazardous Waste
Key System Management
Professional Retail Store - September/October 2014