Professional Retail Store - September/October 2014 - (Page 50)

Retail Events Excellence in Retailing RCC STORE Conference offered 360-degree view of the industry to Canadian retailers JANICE WYNNE L ast June, the Retail Council of Canada (RCC) held its annual STORE Conference at the Toronto Congress Centre. RCC represents more than 45,000 storefronts across Canada in all retail formats, including department, grocery, independent merchants, regional and national specialty chains and online merchants. The theme of the conference, Store 360, offered a 360-degree view of the industry to the Canadian retailers. The conference encompassed different, applicable omni-channel strategies for every aspect of retail, including human resources, the stockroom and even the sales floor. Their lineup of keynote speakers and conference sessions focused on innovation, new ideas, research and case studies. In his session, Competing at the Speed of Retail, Michael Medline, President, Canadian Tire Corporation, addressed how traditional measurement methods and test markets are no longer viable if companies plan to keep up with the everchanging marketplace created by online retailers. However, Medline also argued that while tech-savvy consumers often investigate online before entering a store, the consumer still enters the store to complete the purchase, to interact with someone in person. Medline spoke from firsthand experience at Canadian Tire Corporation and how the company built North America's most digital retail store in Edmonton while still building an emotional connection between customers and the company. In another session, Retail in Canada: Volatility is the New Normal, Kevin O'Leary, Chairman of O'Leary Funds and Co-Host of the popular television series Shark Tank, equated the frenzy of reality television to the unpredictability of the retail industry. O'Leary also explained why the manner in which customers are treated will always prevail over the price of goods. Store employees are essential to creating this store experience. Companies must create a culture where employees are assets to the brand and embody the culture. These two educational sessions exemplify how this year's STORE Conference allowed attendees to customize their experience, just as retailers allow their customers to personalize their shopping experience. Speakers such as Liz Rodbell of Hudson's Bay and Lord and Taylor, and Frank Scorpiniti of Katz Group Canada Ltd./Rexall and Geoff Coutts, Samsung Canada, presented topics including Who Is the Connected Customer and The Legend of Adventurers: Defining the Retailer of Tomorrow. Although the speakers had different topics and experiences to draw from, one message was present in all of the sessions: the retail industry must adapt to the new technologies to stay current with their customers. Two PRSM members were honored during the Excellence in Retailing Awards Gala. The RCC's Annual Excellence in Retailing Award is presented each year to recognized companies and individuals who have made outstanding contributions to the retail industry. Staples, Inc. (Canada), won in the category for energy and environmental sustainability, and Walmart Canada Corp. won in the category for large size retailers. Throughout the conference, PRSM staff members spoke to Canadian retailers about how the Canadian retail 50 I PROFESSIONAL RETAIL STORE MAINTENANCE I " One message was present in all of the sessions: the retail industry must adapt to the new technologies to stay current with their customers. " industry faces challenges different from the rest of North America. As Canadian retailers and vendors make up over 10 percent of the PRSM membership, we will continue to work with organizations such as the Retail Council of Canada to keep tailoring information and resources specific to the needs of facility maintenance professionals in Canada. l Janice Wynne is Membership Sales Representative, PRSM Association.

Table of Contents for the Digital Edition of Professional Retail Store - September/October 2014

President’s Message
Executive Director’s Column
New PRSM Members
Association 101
Business in Canada
Technology Roundup
Roofing Warranties
Fire Protection for Rolling Doors
Retail Events
Self-Performing Lighting Contractors and the Loch Ness Monster
Boma Every Building Conference
The Need to Reevaluate Network Security
Proper Handling of Hazardous Waste
PRSM Whitepapers
Key System Management
Inside PRSM
Advertisers’ Index

Professional Retail Store - September/October 2014