The CCA Voice - Spring/Summer 2014 - (Page 29)

THEME: ON THE EDGE: MEETING CONSUMER DEMAND 2014: The Year of Small Cell Deployment By: Tony Tagliareni Chief Sales & Marketing Officer, ClearSky Technologies T he #1 complaint of mobile subscribers, and the #1 issue faced by mobile operators, is poor coverage. Traditional macro cellular networks alone can no longer meet consumer demand for consistent, highquality speed and coverage. To address this issue, the industry has turned to a technology that FierceWireless calls "indispensible for operators": Small cell. More than 50 percent of global and regional operators surveyed in the Small Cells New Order: A Global Status Report said they intend to deploy small cells in 2014, "the year of small cell deployment." Some operators have adopted an aggressive approach to HetNet expansion. For example, AT&T has announced plans to deploy an additional 40,000 small cells in the U.S. But few operators have the same resources as AT&T. Most are struggling to resolve complex issues such as total cost of ownership, time-to-market, and backhaul. A hosted solution enables operators to maximize the value of small cell while minimizing these challenges. Let's take a closer look: · Total Cost of Ownership (TCO) The purchase of a small cell gateway can cost a carrier upwards of $1 million, followed by numerous operational expenses. Annual maintenance typically costs 15% of the purchase price - $150,000 or more. Human resource expenses, with a minimum of three FTEs, can reach $100,000 each, per year. Operators can also expect to pay at least $5,000 per month on power, bandwidth, HVAC, networking, and floor space. Altogether, total annual operating expenses will likely exceed $500,000. An attractive alternative to purchasing and operating a small cell gateway is using a hosted service. In the hosted model, the capital investment has already been made by the hosting company, freeing the operator from the costs and burden of purchasing the infrastructure on their own. The operator will not incur any incremental charges for hardware or software upgrades; as new functionality arrives on the market, the hosted services provider seamlessly upgrades the service at no additional cost to the operator. · Time-to-Market The process of purchasing a small cell gateway typically consumes 10-12 months before the infrastructure is in production and subscribers can realize the improvement in service. The timetable below outlines the various tasks facing operators that choose this approach. A hosted solution dramatically accelerates small cell deployment so that subscribers benefit from better, faster service in as little as three months. Because the gateway is already in production, the time-to-market is reduced by 75 percent. · Backhaul According to the FCC, 10,000 US citizens are currently unable to obtain any type of broadband service. Even after the purchase of a small cell gateway, so many operators fail to deliver adequate service to these un-served subscribers, as a small cell alone cannot improve coverage if there is not satisfactory backhaul. By choosing a hosted solution that combines small cells with satellite broadband for backhaul, operators can provide high-speed data and five-bar coverage to markets where broadband is not currently available. As the wireless industry continues to evolve, consumer expectations continue to change - but their #1 demand is still to experience consistent, high-quality speed and coverage, wherever they are. Meeting this demand should be the highest priority of any operator, as it is essential to maintaining overall customer satisfaction and minimizing churn. While the year of small cell deployment promises major progress in terms of speed and coverage, challenges including TCO, time-to-market, and backhaul continue to prevent many operators from leveraging this technology. A hosted solution maximizes the value of small cell for a fraction of the time and cost of network expansion, putting today's most advanced technology within reach for all operators and subscribers. ClearSky Technologies' Small Cell as a Service combines a hosted Small Cell Gateway with residential and enterprise femtocell access points, creating a costeffective platform to address each of the above challenges. Unlike alternatives such as Wi-Fi offload, ClearSky improves network capacity and can even be deployed in areas lacking adequate broadband via satellite. For more information, visit www. Figure 1: Time-to-Market for network build-out can consume an entire year before production. oduc 4 weeks Write Write and and distribute distribute RFP RFP 2 weeks Response Response e time m time for proposals r proposals 3 weeks Proposal r Proposal review e review and n and vendor e vendor selection e selection 4 weeks Schedule c Schedule vendor e vendor presentar presentations o tions 6 weeks 12 weeks Complete Submit contract PO for gateway and wait for delivery 6 weeks Implement, n Implement, configure and omission gateway 6 weeks Integrate a Integrate gateway core o with core network o network 6 weeks Conduc t c Conduct all phases testiing of testing IOT T (i.e. IOT,, UAT, A FAP, UAT, etc.) 6 weeks timeTotal timeto-market m t: to-market: nearly r nearly 12 months! n months! 49 weeks wee hosted A hosted sollution solution accelerates c accelerates small m small cell deploym deployment by 75% 75%. THE VOICE * * Spring/Summer 2014 29

Table of Contents for the Digital Edition of The CCA Voice - Spring/Summer 2014

Chairman’s Letter by Jonathan Foxman
A Message from the President and CEO by Steven K. Berry
CCA’s 2013 Annual Achievement Award Winners
Staying Ahead of “The Next Big Thing”
Near Tragedy in Nevada Demonstrates Need for Rural Investment
Competition – The Foundation for a Healthy Industry
Putting the “Incentive” in Incentive Auction
Beat ’Em or Join ’Em: Data Roaming in a 4G LTE World
2014: The Year of Small Cell Deployment
Band Class 12 – Beyond Broadband
Chat Mobility Utilizes Multi-Faceted Plan to Attract & Retain Customers
Blurred Lines: Reinventing in the Rural Market
Regional Carrier Bridges Digital Divide with Massive Network Upgrade
Wireless Challenges and Solutions for Competitive Carriers
Expanding America’s Wireless Networks: It Takes a Village
Lead with Location
Giving Your Customer Their Preferred Choices in Billing: Paper, Electronic, and Mobile
Monetizing Data Demand with Personalized Services
Making Sure Long-Distance Calls Reach Rural Subscribers
Mobility Growth with Emerging Devices
Mobile Broadband and the Rise of Mobile Security Challenges
On the Verge: Fulfilling 4G-LTE Consumer Demand in America
Transform Your Business by Making It Simpler
Lessons Learned on the Road to LTE
Let’s Get Personal
Even If the Voice Packets Make It, Does the Lack of Quality Ruin It?
Our Connected World: The Necessity of NFV for Telcos
Ten Hot Consumer Trends in 2014 and Beyond
Gain Your Edge: Effective Edge Out Strategies with 4G LTE
Reaching Consumer Demand Through Marketing in the Rural Driven Markets
Tips for Improving the Customer Experience
Creating a Super High-Capacity Network in Rural America
Your Competitors Are Coming for Your Customers
Index of Advertisers
Congressional Spotlight: Representative Robert “Bob” Latta

The CCA Voice - Spring/Summer 2014