The CCA Voice - Spring/Summer 2014 - (Page 35)

THEME: ON THE EDGE: MEETING CONSUMER DEMAND Chat Mobility Utilizes Multi-Faceted Plan to Attract & Retain Customers By: Brian Spurgeon General Manager, Chat Mobility 2 013 was an epic year for regional wireless carrier, Chat Mobility. In a market that is saturated with wireless phone users, we were able to differentiate and distinguish our company and products while attracting new customers, in record numbers, and also retain existing customers. Network upgrades, new phone and rate plan introductions combined with a strong public relations campaign provided a winning strategy for 2013. The year began with a network expansion that included the roll out of 4G LTE nationwide service to our subscribers. Simultaneously, the introduction of new rate plans, designed to provide unlimited nationwide pricing, and the most competitive data pricing in the region were launched. The simplified approach of offering unlimited calling on all rate plans for both smartphones and basic phones provided sales representatives with a competitive edge. We also capitalized on our shared data plans, which were extremely popular among consumers. The introduction of our 4G LTE nationwide network, together with marketing and customer education on our new rate and data plans, was a huge success. When designing our plans, we looked for a solution that considered the competitive environment and our customers' calling patterns and needs, then designed a solution that was simple and straightforward. During the 3Q of 2013, we executed our iPhone marketing plan with the iPhone 4, iPhone 4S and iPhone 5. The response from consumers was phenomenal. Our marketing strategy offers consumers the latest smartphones on the market at the best price, and our "Meet or Beat" price comparison ensures our customers get the lowest possible rate on phones. The combination of the latest phones, a nationwide network and competitive rates has proven successful. Also in 2013, we teamed up with Nashville Recording Artist, Rachel Holder, to initiate a "No Texting and Driving Campaign." The campaign included educational PSAs, press releases and social media posts. We then invited Ms. Holder to Iowa where she met with students at local high school events, which included a performance and discussion on the importance of safe driving habits. The same message was communicated at Chamber of Commerce sponsored events throughout Chat Mobility's service area. The "No Texting and Driving" campaign was well received and will continue to be reinforced within the market. Rachel Holder did an incredible job speaking to the students and adults emphasizing safe driving habits are to be taken seriously. By being intentional about our investments, product launches, and community outreach, we feel Chat Mobility has a solid plan to meet and adapt to consumer demand within our service area. Headquartered in Emerson, Iowa, Chat Mobility is a provider of wireless services to rural customers in Southwest and South Central Iowa for over 19 years. Chat Mobility provides its customers with innovative technology including data and mobile services, the latest wireless equipment and nationwide coverage. For more information about Chat Mobility, its products and services, visit If you let $100/day in profit slip through the cracks of your store, you lose $36,500/year! OUCH! Corporate Dynamics, Inc Presents: The $30,000 Store Manager Workshop How To's for: * Running a MORE Profitable Wireless Retail Store * Boosting Sales & Profit * Improving Store Manager Competence CORPORATE DYNAMICS INC. Sales & Customer Service Training Each month, we'll measure the $$ improvement in performance for each of your managers with the goal of boosting profits/store by $30,000. 647498_Corporate.indd 1 Delivered at your Location Customized to your Company & Culture To Learn More, Call CDI today! 630-778-9991 THE VOICE * * Spring/Summer 2014 35 PM 7/15/13 4:14

Table of Contents for the Digital Edition of The CCA Voice - Spring/Summer 2014

Chairman’s Letter by Jonathan Foxman
A Message from the President and CEO by Steven K. Berry
CCA’s 2013 Annual Achievement Award Winners
Staying Ahead of “The Next Big Thing”
Near Tragedy in Nevada Demonstrates Need for Rural Investment
Competition – The Foundation for a Healthy Industry
Putting the “Incentive” in Incentive Auction
Beat ’Em or Join ’Em: Data Roaming in a 4G LTE World
2014: The Year of Small Cell Deployment
Band Class 12 – Beyond Broadband
Chat Mobility Utilizes Multi-Faceted Plan to Attract & Retain Customers
Blurred Lines: Reinventing in the Rural Market
Regional Carrier Bridges Digital Divide with Massive Network Upgrade
Wireless Challenges and Solutions for Competitive Carriers
Expanding America’s Wireless Networks: It Takes a Village
Lead with Location
Giving Your Customer Their Preferred Choices in Billing: Paper, Electronic, and Mobile
Monetizing Data Demand with Personalized Services
Making Sure Long-Distance Calls Reach Rural Subscribers
Mobility Growth with Emerging Devices
Mobile Broadband and the Rise of Mobile Security Challenges
On the Verge: Fulfilling 4G-LTE Consumer Demand in America
Transform Your Business by Making It Simpler
Lessons Learned on the Road to LTE
Let’s Get Personal
Even If the Voice Packets Make It, Does the Lack of Quality Ruin It?
Our Connected World: The Necessity of NFV for Telcos
Ten Hot Consumer Trends in 2014 and Beyond
Gain Your Edge: Effective Edge Out Strategies with 4G LTE
Reaching Consumer Demand Through Marketing in the Rural Driven Markets
Tips for Improving the Customer Experience
Creating a Super High-Capacity Network in Rural America
Your Competitors Are Coming for Your Customers
Index of Advertisers
Congressional Spotlight: Representative Robert “Bob” Latta

The CCA Voice - Spring/Summer 2014