The CCA Voice - Spring/Summer 2014 - (Page 43)

THEME: ON THE EDGE: MEETING CONSUMER DEMAND Expanding America's Wireless Networks: It Takes a Village By: Chip Strange Vice President, Products & Technology, Mosaik Solutions I t's no secret that managing a wireless network is challenging. Raising capital, acquiring licenses, procuring resources, architecting the networks and managing capacity to meet the considerable expectations of consumers and enterprise customers alike requires a lot of hard work by a multitude of people. While the networks in the United States are incredible, stretching them across a large and topographically diverse country is difficult. According to the FCC's 16th annual Wireless Competition Report, more than 400,000 people in rural areas do not have access to mobile voice coverage. Furthermore, even though our analysis shows that LTE networks reach approximately 98% of the U.S. population, there are still rural counties that have yet to receive 3G services. Although sections of the rural marketplace are highly competitive and dynamic, the shear geographic size of the rural landscape, coupled with widely distributed populations and differing economic considerations, result in opportunities and challenges for everyone involved. The industry is taking measures to expand the reach of coverage and next-generation wireless technologies to rural areas. This includes the FCC's Connect America Fund, providing carriers economic incentives to build out networks in underserved areas. Carriers are also creating their own initiatives to add scale, increase buying power, and create relationships and network synergies that meet the needs of rural subscribers. The Net America Alliance, LTE in Rural America program from Verizon Wireless, the Rural Independent Network Alliance (RINA), the Associated Carrier Group and M2M aggregation efforts are a few other examples. The nature of the networks is also changing. As the macro-network architecture is augmented with micronetwork elements, the surgical use of newer radio technologies offers carriers innovative and powerful options. However, like a surgeon, carriers need information and experience to ensure their investments are maximized. With today's technologies, it is much more affordable to ensure the highest value customers THE have a consistently excellent experience. It's also possible to deliver more valuable products to the market faster. Regardless of the size of your operation, geospatial business intelligence is needed to more efficiently and successfully bring next-generation wireless technologies to rural areas. By using business intelligence tools with powerful datasets, industry decision makers are able to make more informed decisions at the individual subscriber level. The mass availability of CRM solutions and analytical engines empower carriers to more fully understand how customer profitability, needs, demographic considerations and segmentation data can be used to better understand and serve their rural customers. The wireless industry isn't slowing down and is only going to speed up. In order to assure that rural America is part of its advancement, all CCA members must take advantage of the intelligence tools and resources available to collect the information needed for future expansion. VOICE * * Spring/Summer 2014 43

Table of Contents for the Digital Edition of The CCA Voice - Spring/Summer 2014

Chairman’s Letter by Jonathan Foxman
A Message from the President and CEO by Steven K. Berry
CCA’s 2013 Annual Achievement Award Winners
Staying Ahead of “The Next Big Thing”
Near Tragedy in Nevada Demonstrates Need for Rural Investment
Competition – The Foundation for a Healthy Industry
Putting the “Incentive” in Incentive Auction
Beat ’Em or Join ’Em: Data Roaming in a 4G LTE World
2014: The Year of Small Cell Deployment
Band Class 12 – Beyond Broadband
Chat Mobility Utilizes Multi-Faceted Plan to Attract & Retain Customers
Blurred Lines: Reinventing in the Rural Market
Regional Carrier Bridges Digital Divide with Massive Network Upgrade
Wireless Challenges and Solutions for Competitive Carriers
Expanding America’s Wireless Networks: It Takes a Village
Lead with Location
Giving Your Customer Their Preferred Choices in Billing: Paper, Electronic, and Mobile
Monetizing Data Demand with Personalized Services
Making Sure Long-Distance Calls Reach Rural Subscribers
Mobility Growth with Emerging Devices
Mobile Broadband and the Rise of Mobile Security Challenges
On the Verge: Fulfilling 4G-LTE Consumer Demand in America
Transform Your Business by Making It Simpler
Lessons Learned on the Road to LTE
Let’s Get Personal
Even If the Voice Packets Make It, Does the Lack of Quality Ruin It?
Our Connected World: The Necessity of NFV for Telcos
Ten Hot Consumer Trends in 2014 and Beyond
Gain Your Edge: Effective Edge Out Strategies with 4G LTE
Reaching Consumer Demand Through Marketing in the Rural Driven Markets
Tips for Improving the Customer Experience
Creating a Super High-Capacity Network in Rural America
Your Competitors Are Coming for Your Customers
Index of Advertisers
Congressional Spotlight: Representative Robert “Bob” Latta

The CCA Voice - Spring/Summer 2014