The CCA Voice - Spring/Summer 2014 - (Page 50)

THEME: MEETING CONSUMER DEMAND Making Sure Long-Distance Calls Reach Rural Subscribers What the FCC's Proposed Order Means for Service Providers By: Brian Silvestri VP, Business Development - North America & Caribbean, WeDo Technologies W hen it comes to modern communications technology, there are two realities in the United States. On the one hand, there is the urban experience, which can include fiber to the home, high-speed cable or DSL for fixed-line access, and 3G and LTE on the wireless side. Urban consumers are able to take advantage of a wealth of services enabled by this ubiquitous, highspeed access. Rural subscribers, on the other hand, are faced with a different communications reality, often limited to twisted-pair, low-speed dial up or costly broadband wireless or satellite access for Internet and intermittent or limited coverage from mobile carriers. This also means limited access to services or applications that require consistent highspeed access. Residents in rural areas have also noticed another phenomenon that has made their ability to communicate even more difficult. For years, rural carriers have complained about long distance phone calls not reaching their subscribers or having very poor call quality. According to documents filed with the Federal Communications Commission (FCC), these problems ranged from lengthy periods of dead 50 THE air on the caller's phone after dialing a number, audible ringing tones on the caller's phone when the called party's telephone never rang, false busy signals, inaccurate intercept messages, and even when calls went through, call participants were often unable to hear one-another. Rural telephone groups point to the way that service providers route their calls and the use of intermediate providers as the cause for these issues. Complaints were so widespread; the FCC got involved and is considering a new order regarding Rural Call Completion that has important implications for service providers who offer long-distance services. According to the FCC's findings, the problem "causes rural businesses to lose customers, cuts families off from their relatives in rural areas, and creates potential for dangerous delays in public safety communications in rural areas." These issues were suspected of affecting one in five long-distance calls to rural locations. Seeking to balance the need to provide long-distance connectivity to rural subscribers with service providers' desire to keep the cost of terminating rural calls in check, the FCC drafted a new order - Rural Call Completion, Docket 13-39. The order essentially mandates service providers to prove that all calls are able to reach their intended destination. It will require service providers who use thirdparty interexchange carriers to handle long-distance calls to record call data for all long distance calls (separating out data for long distance calls directed to rural carriers so the call completion rate differential can be measured), retain it for six months, and file reports to the FCC based on the data on a quarterly basis. The order applies to wireless, wireline, and VoIP providers who have more than 100,000 domestic retail subscribers VOICE * * Spring/Summer 2014 - residential or business - using longdistance voice services. Making matters more difficult, the FCC has defined rules on what calls to record data for, how long to retain the data, and how they want the data reported, including segmenting the data by operating company number (OCN) for inter- and intra-state calling, and providing month-by-month granularity. Most importantly, the FCC has also warned it will take enforcement actions against service providers who do not comply. Producing the reports needed to comply with the proposed FCC order will require service providers to develop storage and processing infrastructure as well as analytical expertise they may not currently possess. Creating these capabilities in-house may not make sense for many service providers, especially those with limited resources. The best approach for many service providers will be to partner with a thirdparty organization that has the ability to produce the reports required by the FCC. Service providers should do their homework when selecting a vendor because the penalties for non-compliance could be high. Look for a supplier who not only has the technology, but even more importantly the skills and expertise, to help service providers comply accurately, cost effectively and efficiently. WeDo Technologies is a worldwide leader in revenue and business assurance, providing software and expert consultancy, to intelligently analyze large quantities of data from across an organization helping to negate or minimize operational or business inefficiencies and allowing businesses to achieve significant return on investment via revenue protection and cost savings. For more information, visit www.wedo-technologies. com or contact the author, Brian Silvestri, at

Table of Contents for the Digital Edition of The CCA Voice - Spring/Summer 2014

Chairman’s Letter by Jonathan Foxman
A Message from the President and CEO by Steven K. Berry
CCA’s 2013 Annual Achievement Award Winners
Staying Ahead of “The Next Big Thing”
Near Tragedy in Nevada Demonstrates Need for Rural Investment
Competition – The Foundation for a Healthy Industry
Putting the “Incentive” in Incentive Auction
Beat ’Em or Join ’Em: Data Roaming in a 4G LTE World
2014: The Year of Small Cell Deployment
Band Class 12 – Beyond Broadband
Chat Mobility Utilizes Multi-Faceted Plan to Attract & Retain Customers
Blurred Lines: Reinventing in the Rural Market
Regional Carrier Bridges Digital Divide with Massive Network Upgrade
Wireless Challenges and Solutions for Competitive Carriers
Expanding America’s Wireless Networks: It Takes a Village
Lead with Location
Giving Your Customer Their Preferred Choices in Billing: Paper, Electronic, and Mobile
Monetizing Data Demand with Personalized Services
Making Sure Long-Distance Calls Reach Rural Subscribers
Mobility Growth with Emerging Devices
Mobile Broadband and the Rise of Mobile Security Challenges
On the Verge: Fulfilling 4G-LTE Consumer Demand in America
Transform Your Business by Making It Simpler
Lessons Learned on the Road to LTE
Let’s Get Personal
Even If the Voice Packets Make It, Does the Lack of Quality Ruin It?
Our Connected World: The Necessity of NFV for Telcos
Ten Hot Consumer Trends in 2014 and Beyond
Gain Your Edge: Effective Edge Out Strategies with 4G LTE
Reaching Consumer Demand Through Marketing in the Rural Driven Markets
Tips for Improving the Customer Experience
Creating a Super High-Capacity Network in Rural America
Your Competitors Are Coming for Your Customers
Index of Advertisers
Congressional Spotlight: Representative Robert “Bob” Latta

The CCA Voice - Spring/Summer 2014