The CCA Voice - Spring/Summer 2014 - (Page 52)

THEME: ON THE EDGE: MEETING CONSUMER DEMAND Mobile Broadband and the Rise of Mobile Security Challenges By: Neil Cook CTO, Cloudmark T he explosion of mobile device technology is changing the broadband landscape and customers' expectations. According to Pew Research, cell phone ownership among adults has exceeded 90 percent. Furthermore, analysts predict that the mobile broadband device installed base will grow to 525 million units by 2016. Unfortunately, wherever consumers go, cybercriminals join them. Further complicating matters, many mobile devices are not equipped with proper safeguards to prevent attacks and infections. And, in the past few years, hundreds of thousands of malware-infected apps have been discovered. According to F-Secure, 97 percent of mobile threats in Q3 2013 targeted Android. Computing devices using wireless 3G/4G connections are just as vulnerable to malware infection as computing devices connected to fixedline networks. Once compromised, these devices are often exploited by cybercriminals in myriad ways such as infecting them with viruses to join global botnets for sending spam, siphoning users' personal data, or by-passing two-factor authentication methods commonly used by financial institutions. Without sufficient outbound messaging protection, spam and malware-laden traffic is sent to the Internet and inevitably reported to CUSTOMER SERVICE TRAINING The customer experience that your your o r employees deliver will impact: * * * * * * Customer Retention (Churn) Referrals Repeat Business Community Reputation Word-of-Mouth Advertising Employee Morale CORPORATE DYNAMICS INC. Sales & Customer Service Training Neil Cook is CTO of Cloudmark and has more than 20 years of experience in mobile and Internet messaging and security. Cloudmark builds messaging security software that protects communications service provider networks and their subscribers against the widest range of messaging threats. "Customer Service Isn't a Department... It's YOU!™ * Training for ALL Departments at your Location * Customized to your Company & Culture To Learn More, Call CDI today! 630-778-9991 52 THE VOICE * * Spring/Summer 2014 647495_Corporate.indd 1 commercial security vendors. As a result, broadband providers may find their IP ranges being 'blacklisted.' If this happens, customers may have difficulty sending emails or accessing Webbased services. Such a situation may lead to brand reputation damage, customer dissatisfaction and churn, and increased customer service requests. To avoid these issues, it's critical that mobile broadband providers address security and enhance existing security measures to ensure superior service and customer satisfaction. Mobile broadband providers must address SMTP traffic management, as well as have blacklisting preventative measures in place. Doing so will help ensure legitimate traffic on their networks isn't throttled or significantly delayed and will play a key role in increasing customer satisfaction and retention. 7/19/13 4:52 PM

Table of Contents for the Digital Edition of The CCA Voice - Spring/Summer 2014

Chairman’s Letter by Jonathan Foxman
A Message from the President and CEO by Steven K. Berry
CCA’s 2013 Annual Achievement Award Winners
Staying Ahead of “The Next Big Thing”
Near Tragedy in Nevada Demonstrates Need for Rural Investment
Competition – The Foundation for a Healthy Industry
Putting the “Incentive” in Incentive Auction
Beat ’Em or Join ’Em: Data Roaming in a 4G LTE World
2014: The Year of Small Cell Deployment
Band Class 12 – Beyond Broadband
Chat Mobility Utilizes Multi-Faceted Plan to Attract & Retain Customers
Blurred Lines: Reinventing in the Rural Market
Regional Carrier Bridges Digital Divide with Massive Network Upgrade
Wireless Challenges and Solutions for Competitive Carriers
Expanding America’s Wireless Networks: It Takes a Village
Lead with Location
Giving Your Customer Their Preferred Choices in Billing: Paper, Electronic, and Mobile
Monetizing Data Demand with Personalized Services
Making Sure Long-Distance Calls Reach Rural Subscribers
Mobility Growth with Emerging Devices
Mobile Broadband and the Rise of Mobile Security Challenges
On the Verge: Fulfilling 4G-LTE Consumer Demand in America
Transform Your Business by Making It Simpler
Lessons Learned on the Road to LTE
Let’s Get Personal
Even If the Voice Packets Make It, Does the Lack of Quality Ruin It?
Our Connected World: The Necessity of NFV for Telcos
Ten Hot Consumer Trends in 2014 and Beyond
Gain Your Edge: Effective Edge Out Strategies with 4G LTE
Reaching Consumer Demand Through Marketing in the Rural Driven Markets
Tips for Improving the Customer Experience
Creating a Super High-Capacity Network in Rural America
Your Competitors Are Coming for Your Customers
Index of Advertisers
Congressional Spotlight: Representative Robert “Bob” Latta

The CCA Voice - Spring/Summer 2014