The CCA Voice - Spring/Summer 2014 - (Page 65)

THEME: ON THE EDGE: MEETING CONSUMER DEMAND Creating a Super High-Capacity Network in Rural America By: Gary D. Stoffel Director of Marketing, Americas, Ekinops T o win and retain customers, it is important to constantly provide new and improved services and solutions. Nowhere is that more relevant than in the highly competitive rural wireless backhaul and enterprise markets. Rural network operators, just like metro network operators, are challenged by the need to provide more transport capacity and enterprise-based services to support expanding mobile data backhaul and large businesses, commerce, or industries that strategically locate themselves in rural and remote markets. However, unlike metro network operators, network operators who serve less dense, rural markets are faced with significant economic and technical challenges associated with the vast area they serve and the facilities they manage. For example, the distance between their remote sites can be substantial and the amenities at the sites (space, power, and heating/venting/air-conditioning) can be limited or non-existent. In the past, that meant the network operators were either required to allocate considerable capital to upgrade those sites, or limit the service they can offer their customers in those markets. The Federal Government recognized the financial challenge that the rural network operators face and created various stimulus programs (i.e., Broadband Technology Opportunities Program, Connect America Fund). In parallel, Ekinops recognized the technical challenges and designed and manufactured its purpose-built, costefficient rural backhaul solution. All the components - optical amplifiers, filters, transponders, and mechanical equipment - were engineered to accommodate distance, limited facilities and harsh environment that are typical of many rural and remote markets. The solution requires minimum space, minimum power, and because it's temperature-hardened (-40ºC/+65ºC), it does not require heating, ventilation, or air conditioning (HVAC). That gives rural and remote network operators the ability to aggregate or transport virtually any Ethernet, Fibre Channel, SONET or SDH client protocol from 100Mb to 100G. A unique 1RU optical add-drop multiplexer (OADM) also provides a means for the operators to maximize wavelength utilization, while providing as much as 800 gigabits of transport capacity to any rural location. This gives an operator the ability to build a super high-capacity transport network that can be leveraged to win new backhaul and enterprise business, while providing more value to their existing customers. One rural network operator recently introduced the Ekinops rural backhaul THE solution and used it to solicit and win new mobile backhaul revenue from more than 1,000 cell sites. They then used that same high-capacity network to secure new enterprise customers that were located within the same wireless backhaul serving area (state government facilities). Given that they were the first to offer super high-capacity transport in select rural markets, they were able to facilitate long-term contracts with the various wireless service providers and enterprise customers - a guaranteed revenue stream for years to come. The rural network operator is also focused on using the 'rapid deployment and turn-up' features of their new network to continually add incremental revenue throughout the term of the contract. Some operators look at their network as a necessary operational cost for providing transport and services, when it should be looked at as a key asset and business differentiator - a super highcapacity network that can touch all of your rural sites, regardless of customer type, distance or the limited amenities at the facility. VOICE * www.competitivecarriers.org * Spring/Summer 2014 65 http://www.competitivecarriers.org

Table of Contents for the Digital Edition of The CCA Voice - Spring/Summer 2014

Chairman’s Letter by Jonathan Foxman
A Message from the President and CEO by Steven K. Berry
CCA’s 2013 Annual Achievement Award Winners
Staying Ahead of “The Next Big Thing”
Near Tragedy in Nevada Demonstrates Need for Rural Investment
Competition – The Foundation for a Healthy Industry
Putting the “Incentive” in Incentive Auction
Beat ’Em or Join ’Em: Data Roaming in a 4G LTE World
2014: The Year of Small Cell Deployment
Band Class 12 – Beyond Broadband
Chat Mobility Utilizes Multi-Faceted Plan to Attract & Retain Customers
Blurred Lines: Reinventing in the Rural Market
Regional Carrier Bridges Digital Divide with Massive Network Upgrade
Wireless Challenges and Solutions for Competitive Carriers
Expanding America’s Wireless Networks: It Takes a Village
Lead with Location
Giving Your Customer Their Preferred Choices in Billing: Paper, Electronic, and Mobile
Monetizing Data Demand with Personalized Services
Making Sure Long-Distance Calls Reach Rural Subscribers
Mobility Growth with Emerging Devices
Mobile Broadband and the Rise of Mobile Security Challenges
On the Verge: Fulfilling 4G-LTE Consumer Demand in America
Transform Your Business by Making It Simpler
Lessons Learned on the Road to LTE
Let’s Get Personal
Even If the Voice Packets Make It, Does the Lack of Quality Ruin It?
Our Connected World: The Necessity of NFV for Telcos
Ten Hot Consumer Trends in 2014 and Beyond
Gain Your Edge: Effective Edge Out Strategies with 4G LTE
Reaching Consumer Demand Through Marketing in the Rural Driven Markets
Tips for Improving the Customer Experience
Creating a Super High-Capacity Network in Rural America
Your Competitors Are Coming for Your Customers
Index of Advertisers
Congressional Spotlight: Representative Robert “Bob” Latta

The CCA Voice - Spring/Summer 2014

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https://www.nxtbook.com/naylor/RCAB/RCAB0115
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https://www.nxtbook.com/nxtbooks/naylor/RCAB0112
https://www.nxtbook.com/nxtbooks/naylor/RCAB0211
https://www.nxtbook.com/nxtbooks/naylor/RCAB0111
https://www.nxtbookmedia.com