The CCA Voice - Spring/Summer 2016 - (Page 33)

THEME: LOCAL VIBES, MOBILE LIVES Rugged Phones & The Connected Consumer Keeping Workers Connected in an IoT-Focused World By: Theresa Cangialosi Bullitt Mobile Submitted by Quality One Wireless O ur lives are more connected than ever with Gartner predicting that 6.4 billion connected "things" will be in use in 2016, up 30 percent from 2015. And that number will continue to grow - BI Intelligence estimates there will be 34 billion devices connected to the Internet by 2020, with traditional computing devices (e.g. smartphones, tablets, smartwatches, etc.) only comprising 10 billion. With flashy new Internet of Things (IoT) devices like smart appliances and vehicles comprising the other predicted 24 million connected devices, it's not surprising that the rate of smartphone growth is actually continuing to slow, according to an article in Network World, noting a stat from a recent Juniper Research report. So how can carriers adopt revenuegenerating solutions that also will ensure their customers can enjoy living in the IoT world? Let's look to the ways in which people use technology solutions at work. First, pick up any major smartphone today and you'll see a high-resolution camera, impressive screen size, and the latest software - it is clear that these features are now expected. But the mobile market has reached its saturation point. As the industry continues to expand, it is ever more challenging for carriers and manufacturers to find new revenue streams. Struggling to differentiate their devices, manufacturers now distinguish based on fine details like a few millimeters of screen size, a beveled edge, and color options. The big, epic offerings are a thing of the past. With the smartphone market totally inundated and homogenized, the technology itself somewhat of a given, and consumers demanding uniquely personalized solutions, what is next for carriers, brands, manufacturers and importantly, the consumer? One consideration may be for brands to enter a new, adjacent market to directly target a niche audience that syncs smartly with its existing brand reputation. For example, the Android smartphone market has become saturated and homogenized; manufacturers have struggled to differentiate their devices and we have seen a significant slowdown. Rather than compete against the global scale and pricing power of the biggest manufacturers in the world, consider branding a device for an uber specific audience like extreme sports athletes, firemen, or children. Sure, these are incredibly targeted audiences and at first glance niche markets may seem unattractive to the bigger players - they require specialization and market understanding - but often, getting extremely focused is the key to success. Companies can go 'big' by going 'small.' Since the need to be connected in the workplace is so crucial, one niche market that has taken off recently is rugged. The rugged market targets consumers looking for high performance smartphones that can keep up with challenging environments, particularly in jobs that demand rough, outdoor work like construction, transportation, and agriculture. A recent Forrester report on how organizations can better create a habitat for technology engagement and enablement of their workforce found that 75 percent of technology managers see the importance of mobile on the job, thus expanding their mobile strategy internally and externally. The rugged phone market has helped deliver the type of mobile IoT workplace that managers THE are increasingly finding imperative to the success of their companies. Apps designed specifically for use on the job are another means by which rugged phones can enhance the benefits of mobility in the construction workplace. Designed with construction in mind, apps like Construction Manager allow for the transfer of maintenance logs, daily reports, project estimates, and timesheets between sites and company headquarters. Apps like Corecon Mobile allow estimators and project managers to share punch lists, administration, and daily logs, allowing workers to enjoy the benefits of the increasingly connected IoT world. With the smartphone market fully saturated, it is necessary for companies to differentiate their products to make an impact on the consumer who is seeking constant connection in our increasingly IoT-focused world. Rugged phone makers have discovered that the general value of the connected mobile workforce in increasing productivity is undeniable. Through rugged mobile technology designed specifically for the construction workplace, rugged phone companies have broken into a niche sector and are progressively becoming the option of choice for industry leaders looking to improve connectivity and enhance workers' access to the IoT world. VOICE * * Spring/Summer 2016 33

Table of Contents for the Digital Edition of The CCA Voice - Spring/Summer 2016

Board of Directors/Staff
Chairman’s Letter by Slayton Stewart
A Message from the President & CEO by Steven K. Berry
CCA’s 2015 Annual Achievement Award Winners
Bringing IoT Home
Creating the Foundation for Highly Successful IoT Programs
Meeting the Needs of Mobile Customers in the Era of the Cloud
Cows, Cars, and the Internet of Things (IoT)
Policy Breakthroughs Bring Mobility Closer to You
Unlock Handsets: Unlock Competition
IoT: The 3 Most Promising Letters in Business Today?
Let Your Digital Marketing Strategy Deliver Results
Managing the World of Connected Everything
Rugged Phones & The Connected Consumer
When Size Doesn’t Matter
Network Wellness: A Lesson in Becoming Proactive
The Service Orchestration Imperative for 5G Enterprise Cord Cutting
The Future Device: eUICC/eSIM Lifecycle Management
The IoT Effect on Wireless Networks
3 Ways Smartphones Can Increase Productivity
Unlimited Amounts of Data – For Everyone?
Mitigating Signaling and Security Burdens of IoT
2016: A Very Important Year for Mobile Carriers
Company Profiles
Index of Advertisers
Congressional Spotlight: Senator Roger Wicker (R-MS)

The CCA Voice - Spring/Summer 2016