The CCA Voice - Spring/Summer 2016 - (Page 39)

THEME: LOCAL VIBES, MOBILE LIVES The Service Orchestration Imperative for 5G Enterprise Cord Cutting By: Darryl Stork Regional Director, WebNMS F or businesses, 5G wireless networks promise to deliver speeds on par with today's wired enterprise CPE access devices. Wireless operators have a revenue opportunity in helping business customers "cut the cord" of enterprise access during their shift to Cloud-based IT infrastructure and services delivery. Mobile enterprise access will not have to compete versus wired access on price since it can provide transformative flexibility, enabling business innovation and added mobility. Widespread 5G network deployment may be a few years away, but in the meantime, mobile operators should streamline their service and network management systems to support new IoT services and prepare for 5G deployment. As 5G networks begin to roll out, mobile enterprise access should help justify and fund early deployments, instead of struggling to extract every dollar of early adopter consumer ARPU. Operators who have already optimized operational models and streamlined network management systems will be strongly positioned to compete for 5G access business. Also, being close to the customer with low latency 5G access will enable enterprise mobile access providers to bundle their own edge services like security and CDN. This new business-mobile enterprise access-will tax the capabilities of many mobile network management systems, stressing their service provisioning agility and service assurance scope. Cloud operators have raised the expectations on service delivery. Enterprise customers now expect instant gratification through on-demand service fulfillment with end-to-end enterprise-grade service assurance. However, with the core of the IT infrastructure shifting into a few centralized Cloud data centers, many enterprises hope to transform their businesses by making all access mobile, both employees and IoT devices. This requirement cannot be met by wireline access providers. The traditional fixed networks delivering enterprise services are adopting service orchestration techniques to address this rising tide of user expectations. Service orchestration automates the entire process of managing high-quality, end-to-end services, all the way from the subscriber service layer down to the configuration of individual network devices. Service orchestration hides complex inventory, provisioning, and assurance operations under a layer of automation software, including a multi-vendor network management layer, thereby simplifying the customer experience. The need to implement this new, complex automation layer has triggered the development of advanced technology solutions and streamlined operational methodologies. Fortunately, mobile operators don't need to reinvent the wheel. They can leverage current technology developments for wired enterprise services and only implement mobile network specific adaptations. One promising approach would be to adopt the work of the Metro Ethernet Forum (MEF), including their groundbreaking abstraction model for Lifecycle Service Orchestration (LSO). Though originally defined for carrier Ethernet service automation, LSO outlines a general lifecycle for a networking service, including service design, ordering, fulfillment, and operations with service assurance. The intent of LSO is to increase service agility and operational efficiency, increasing the velocity of new service delivery while reducing costs. The framework unifies all operational aspects, reducing the number of third-party software applications required to build a traditional OSS. THE The MEF not only indicates the architectural framework to create this service model, it has proliferated industrystandard specifications for assured service that have been widely adopted by carrier Ethernet access providers. Already a $62 billion market with expected growth of 13 percent annually, Ovum Research anticipates 75 percent of all services delivered will be via Ethernet by 2018. By adopting LSO principles, mobile enterprise access providers can leverage the technical work and the market development of the MEF to enter a huge market. Enterprise customers will understand how to compare these new untethered access services with traditional access services delivered over Ethernet, and once satisfied with their relative performance, they will see the value of cutting the cord. Because LSO also addresses multi-operator services, smaller wireless operations will be able to partner with aggregation and core network operators that follow this standard framework to deliver an end-toend solution. The management technology and ecosystem for mobile enterprise access are already mature. IoT services have established a growth market use case to help generate near-term revenue while preparing for the disruptive performance of 5G. Smaller wireless operators, without the baggage of heavy legacy OSS systems, have the opportunity to adopt new, efficient service orchestration solutions that significantly reduce both costs and operational complexity. WebNMS, the service provider software division of Zoho Corporation, specializes in solutions for multi-vendor network management, service orchestration, and IoT/ M2M applications. WebNMS markets these solutions as flexible, extensible platforms to network service providers, managed service providers, and network equipment vendors. For more information about WebNMS, please visit VOICE * * Spring/Summer 2016 39

Table of Contents for the Digital Edition of The CCA Voice - Spring/Summer 2016

Board of Directors/Staff
Chairman’s Letter by Slayton Stewart
A Message from the President & CEO by Steven K. Berry
CCA’s 2015 Annual Achievement Award Winners
Bringing IoT Home
Creating the Foundation for Highly Successful IoT Programs
Meeting the Needs of Mobile Customers in the Era of the Cloud
Cows, Cars, and the Internet of Things (IoT)
Policy Breakthroughs Bring Mobility Closer to You
Unlock Handsets: Unlock Competition
IoT: The 3 Most Promising Letters in Business Today?
Let Your Digital Marketing Strategy Deliver Results
Managing the World of Connected Everything
Rugged Phones & The Connected Consumer
When Size Doesn’t Matter
Network Wellness: A Lesson in Becoming Proactive
The Service Orchestration Imperative for 5G Enterprise Cord Cutting
The Future Device: eUICC/eSIM Lifecycle Management
The IoT Effect on Wireless Networks
3 Ways Smartphones Can Increase Productivity
Unlimited Amounts of Data – For Everyone?
Mitigating Signaling and Security Burdens of IoT
2016: A Very Important Year for Mobile Carriers
Company Profiles
Index of Advertisers
Congressional Spotlight: Senator Roger Wicker (R-MS)

The CCA Voice - Spring/Summer 2016