The CCA Voice - Spring/Summer 2016 - (Page 47)

THEME: LOCAL VIBES, MOBILE LIVES 2016: A Very Important Year for Mobile Carriers By: Justin Pollack Director of Marketing, Launch 3 Telecom T he wireless communications industry has experienced significant growth and technological advancement thus far in this decade, and will continue to make breakthrough strides in 2016. In the last few years, technology researchers and developers have been working on two important advances: the machine-to-machine (M2M) protocol and the Internet of Things (IoT). These two related technologies are set to thoroughly revolutionize our lifestyles, and their successful implementation will heavily rely on mobile carriers. Serving Connected Consumers The M2M protocol allows developers and programmers to connect various devices to the IoT. Like email and the World Wide Web, IoT is a component of what we know as the Internet. In essence, IoT technology allows devices, systems and users to connect and interact with each other. Until recently, IoT users have been predominantly researchers and early adopters; at the consumer level, the participants thus far have been limited to owners of certain luxury vehicles, home automation systems and smart wearable devices. This certainly will change in 2016 as consumer electronics manufacturers focus their efforts on releasing affordable products that can be connected to the Cloud. In 2016, the rise of the connected consumer will be a closely-watched business trend. At the end of 2015, the number of IoT-connected devices was estimated to be a little over five million. By the end of the decade, this figure is expected to surpass 20 billion. There are myriad devices getting introduced into the IoT world in 2016, ranging from next-generation smart TVs to washing machines and smart watches to refrigerators. Consumers will have a great range of IoT products to choose from and they will depend on mobile carriers to connect them to their devices. Most smart home devices are connected to Wi-Fi networks, but consumers are more likely to keep in touch with their devices via smartphones and tablets connected to mobile broadband. Many IoT devices are equipped with SIM chips and connect to the Cloud directly via 3G and LTE networks. This is mostly the case with devices installed in cars and trucks that provide telematics, which refers to data obtained from moving vehicles. If anything, the IoT paradigm presents a potentially lucrative proposition for mobile carriers; however, profit should not be the sole motivation to serve the connected consumer. Mobile carriers that enhance the IoT experience for subscribers also will have an opportunity to become more prominent and relevant to the tech industry vast goldmine of valuable consumer information. One company that is already leveraging IoT data is Uber, the controversial personal transportation service powered by a mobile app. Uber collects a wealth of data from its customer: their favorite restaurant, their workplaces, their schools, etc. This data could prove valuable to other companies interested in becoming business partners with Uber. Aside from marketing, other enterprise solutions related to IoT include fleet management and field data collection and analysis. Vehicle fleet operators are early adopters of IoT; the concept of installing GPS units for tracking goes back a few years. With regard to field data collection, automakers are also early IoT adopters through telematics. The success of these two enterprise solutions depends on their ability to transmit data in real-time, which is something that can only be accomplished with a reliable mobile network. When it comes to providing IoT solutions, mobile carriers should not only fixate on consumers; they also should prepare to meet the special needs of their enterprise clients. Providing Enterprise Solutions The business world is paying a lot of attention to each and every IoT development, particularly in terms of marketing and intelligence. Data is the fuel that keeps the IoT buzzing, and marketing analysts hope to tap into this THE VOICE * * Spring/Summer 2016 47

Table of Contents for the Digital Edition of The CCA Voice - Spring/Summer 2016

Board of Directors/Staff
Chairman’s Letter by Slayton Stewart
A Message from the President & CEO by Steven K. Berry
CCA’s 2015 Annual Achievement Award Winners
Bringing IoT Home
Creating the Foundation for Highly Successful IoT Programs
Meeting the Needs of Mobile Customers in the Era of the Cloud
Cows, Cars, and the Internet of Things (IoT)
Policy Breakthroughs Bring Mobility Closer to You
Unlock Handsets: Unlock Competition
IoT: The 3 Most Promising Letters in Business Today?
Let Your Digital Marketing Strategy Deliver Results
Managing the World of Connected Everything
Rugged Phones & The Connected Consumer
When Size Doesn’t Matter
Network Wellness: A Lesson in Becoming Proactive
The Service Orchestration Imperative for 5G Enterprise Cord Cutting
The Future Device: eUICC/eSIM Lifecycle Management
The IoT Effect on Wireless Networks
3 Ways Smartphones Can Increase Productivity
Unlimited Amounts of Data – For Everyone?
Mitigating Signaling and Security Burdens of IoT
2016: A Very Important Year for Mobile Carriers
Company Profiles
Index of Advertisers
Congressional Spotlight: Senator Roger Wicker (R-MS)

The CCA Voice - Spring/Summer 2016