The CCA Voice - Spring/Summer 2016 - (Page 9)

CHAIRMAN'S LETTER A New Look at CCA's Industry Development Programs in 2016 By: Slayton Stewart CEO, Carolina West Wireless A s we are getting our footing in the New Year and just about to close out the first quarter, it is a great time to revisit CCA's Industry Development Programs, which have made great progress over the past few months. The theme for this issue, "Local Vibes, Mobile Lives," hits at the very core of what CCA members are all about - providing our subscribers and local communities with the best mobile broadband services possible. This critically important goal for every member has only become more challenging, as we saw continued industry consolidation over the past year. Alarmingly, much of this consolidation involved the largest national carriers. Spectrum is a limited resource, and allowing the two dominant carriers to acquire more and more spectrum without smaller carriers having access to more, harms consumers and competition throughout the marketplace. CCA is very focused on the advocacy front on ensuring this trend does not continue, and finding ways for smaller carriers to maintain a competitive foothold in the market. Knowing that we cannot be 100 percent successful on every policy issue, CCA carrier members came together to form the Business Innovation Group (BIG) as a complement to our advocacy work to find business solutions to help ensure all carriers, especially smaller carriers, can continue to compete and thrive in the industry. The BIG plays an important role in identifying the most pressing challenges and needs of CCA carrier members. This carrier-only group has developed a number of costsaving business solutions that will allow competitive carriers to offer unique and robust services to their customers. One significant challenge, particularly for smaller carriers, is access to the latest, most advanced devices. More often than not, consumers choose a wireless carrier based on the available devices; therefore the inability to provide the most sought-after, high-end and functional low-end devices can be very detrimental to a business. CCA's Device Hub was created through a partnership with member company Apkudo to help address the device challenge, and I am pleased with the amount of progress the Device Hub has made in recent months. Devices have shipped and several carriers are taking advantage of the Hub, which acts as a centralized resource that carriers may utilize to manage their device portfolios. The Hub is an open platform where any OEM or distributor may make their product available. Participating carriers also have the ability to view performance data on almost every device in the marketplace and use the information to make more informed decisions before purchasing devices for their consumers. This capability certainly falls in line with members' desires to provide their subscribers with the very best. In addition to the Device Hub, CCA's Data Services Hub continues to make good progress, with more than a dozen carriers participating, including CCA's largest members Sprint and T-Mobile. The Data Services Hub, powered by CCA member TNS is a "one connection to many" 4G/LTE roaming opportunity for all participating carriers. Consumers expect to connect no matter where they live, work or travel, and this program provides consumers with nationwide capability, while still enjoying the unique benefits of service with a local competitive carrier. Another exciting program includes CCA's mHealth partnership with iSelectMD. Several carriers are utilizing this service, which provides their customers with real-time access to a national network of board certified physicians. CCA members also enjoy discounts on text-to-911 services through West (formerly Intrado) to comply with the FCC's text-to-911 requirement. Members can also access enhanced messaging protection through a partnership with Cloudmark. As we get further into 2016, I encourage all members to look into the Industry Development Programs if you have not already done so. All carriers are invited and encouraged to participate in the BIG discussions. The more we share, the better we can help solve the challenges that lie ahead. With the incentive auction upon us and many competitive policy issues on the table at the FCC and before Congress, it certainly will be a busy year, and I look forward to our continued work together to enhance our mutual success. The Business Innovation Group (BIG) has developed a number of cost-saving business solutions that will allow competitive carriers to offer unique and robust services to their customers. THE VOICE * * Spring/Summer 2016 9

Table of Contents for the Digital Edition of The CCA Voice - Spring/Summer 2016

Board of Directors/Staff
Chairman’s Letter by Slayton Stewart
A Message from the President & CEO by Steven K. Berry
CCA’s 2015 Annual Achievement Award Winners
Bringing IoT Home
Creating the Foundation for Highly Successful IoT Programs
Meeting the Needs of Mobile Customers in the Era of the Cloud
Cows, Cars, and the Internet of Things (IoT)
Policy Breakthroughs Bring Mobility Closer to You
Unlock Handsets: Unlock Competition
IoT: The 3 Most Promising Letters in Business Today?
Let Your Digital Marketing Strategy Deliver Results
Managing the World of Connected Everything
Rugged Phones & The Connected Consumer
When Size Doesn’t Matter
Network Wellness: A Lesson in Becoming Proactive
The Service Orchestration Imperative for 5G Enterprise Cord Cutting
The Future Device: eUICC/eSIM Lifecycle Management
The IoT Effect on Wireless Networks
3 Ways Smartphones Can Increase Productivity
Unlimited Amounts of Data – For Everyone?
Mitigating Signaling and Security Burdens of IoT
2016: A Very Important Year for Mobile Carriers
Company Profiles
Index of Advertisers
Congressional Spotlight: Senator Roger Wicker (R-MS)

The CCA Voice - Spring/Summer 2016